markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Matt: Awesome.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? December 2007. November 2007. October 2007. September 2007. August 2007. April 2007.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 130

Social Media Paid Search Agency Media Skype 130

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Matt: Awesome.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral. Download the Guide: Design Nurturing Programs to Drive Sales.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Matt: Awesome.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Buzz Marketing for Technology

JUNE 27, 2008

in Downloads. White Papers. In a research paper from June 2007, titled "Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network (PDF)," Eric Horvitz of Microsoft Research and Jure Leskovec of Carnegie Mellon University analyzed 30 billion. Sponsored White Papers, Webcasts, and Downloads.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

JUNE 12, 2010

This was second only to downloading product data sheets. ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. What thought leadership content am I missing?

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006. It looks like I'm not the only one.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Terminus

NOVEMBER 13, 2015

Content remains king – It’s now about creating hyper-targeted account-specific content. A white paper or an e-book about a specific account. Letting go of lead-based practices means, for example, losing the urgency to follow up with irrelevant people, simply because they joined a webinar or downloaded an e-book.

Account Based Marketing 20

Account Based Marketing Lead Ranking Marketing Qualified Leads Lead Scoring 20

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? Possibly the most ubiquitous B2B content marketing practice is blogging. According to the Content Marketing Institute , 79% of all B2B companies have a blog. It’s not surprising, as blogs are the core element in content marketing.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Heinz Marketing

MARCH 30, 2020

If you’re listening to us on the podcast, thank you very much for downloading. And it does remind me, for those of us who’ve been around long enough, maybe survived 2007 and 2008 and 2000, 2001, looking back on that, that it’s not that everything goes away overnight, it’s that things just take a little longer.

Top of Funnel 76

Top of Funnel Webinar Metrics Training Work Management 76

Industrial Marketing Today

OCTOBER 13, 2010

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ).

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hinge Marketing

DECEMBER 17, 2014

1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries.

Work Management 48

Work Management Marketing Management Service Examples 48

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. First, we’ll compare the ROI of webcasts to white papers. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Trials & Downloads. SDL Announces SDL Translation Management System 2007. No part of this content or the data or information included therein may be reproduced, republished or redistributed without the prior written consent of AllBusiness.com. Internet & Online. Management. Small Business. >

Work Management 100

Work Management Marketing Management Resource Management Software 100

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring? So is your content boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Heinz Marketing

JULY 16, 2018

They can click the Download a Page button. Well, cold calling’s dead, and forms are dead, and content’s dead. It’s even more important than ever today, in a world where we’re just driving people to our content in different forms of marketing. They can click the Contact Us button.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94