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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to

PR 20
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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

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B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

markempa

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." Ardath, thanks for the tag. Ardath, thanks for the tag.

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The information processing view of humanity

Buzz Marketing for Technology

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. For example, del.icio.us, used with judicious tagging, is a very powerful tool.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

related websites and tools either got their start or got traction in 2007. applications and services, searchable by an extensive list of tags and sortable by date and name. tags: social networking, social search, social bookmarking, Web 2.0, tags: social networking, social search, social bookmarking, Web 2.0,

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Best of 2007: Web Analytics

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. But which metrics are really important? And how can you most effectively use web analytics to make productive changes?