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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. We already have a significant amount of content on our site. Drive website traffic.

Web 2.0 100
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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The value of those registrants divided by the cost of the newsletter is an ROI metric.

ROI 50