MarketingSherpa Releases 2008 Search Marketing Benchmark Guide
SEPTEMBER 14, 2007
MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. The return on PR spending is viewed as the most difficult to measure. Click fraud remains a significant problem, but is very difficult to measure (duh!