MarketingSherpa Releases 2008 Search Marketing Benchmark Guide


MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. The return on PR spending is viewed as the most difficult to measure. Click fraud remains a significant problem, but is very difficult to measure (duh!

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Best of 2007: Articles and Blog Posts on SEM


In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising Pay Per Click: Boom or Bust?