Remove 2007 Remove Click Fraud Remove Google Remove Research
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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008. Click fraud remains a significant problem, but is very difficult to measure (duh!

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

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