Ambal's Amusings

OCTOBER 12, 2009

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. When I left Penton in 2007, my goal was to spread the concept of "marketers as publishers" or content marketing to the masses. David Meerman Scott's New Rules of Marketing & PR. David Meerman Scott's New Rules of Marketing & PR.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Hubspot

AUGUST 24, 2012

1) The Blair Witch Project Pre-Release Campaign. Social media buzzed about the event for days, declaring Heineken the hero who rescued the people from the clutches of high art and returned them to football. 5) The Aqua Teen Hunger Force Lite Brite Bomb Scare of 2007. The flops, the total flops, and the rare successes.

Campaigns 28

Campaigns Advertising Agencies Paid Search Agency Ad Exchange 28

Convince & Convert

JULY 21, 2010

Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. The FTC encourages social media policies be in place and reviewed. Companies must also uphold privacy laws. Im Jay Baer.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

B2B Marketing Zone Posts

MARCH 3, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. David Meerman Scott’s updated version of The New Rules of Marketing and PR promises even more. 500, a list of the fastest-growing private U.S.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. farmers grew 57% more kale in 2012 than they did in 2007. Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair , founder of My Young Auntie PR , to propel the superfood into super fame.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Biznology

DECEMBER 23, 2014

Extreme PR ? You can buy PR agencies so discrete that they can pull off Wag the Dog -style media manipulation, misdirection, redirection, and complete narrative rewrites without anyone ever having known, ever. Münchausen syndrome by proxy? To do yourself, your staff children, and your country harm just for attention?

Paid Search Agency 80

Paid Search Agency PR Advertising Agencies Ad Agencies 80

Conductor

MARCH 23, 2022

After the episode aired, Peloton faced a growing PR challenge that continued to snowball after a significant hit to their stock value following missed sales goals and news of an impending buyout. These issues, whether they are PR or marketing related, can happen to anyone, and they can rarely be anticipated.

Lead Scoring 97

Lead Scoring Lead Ranking Enterprise Management Planning 97

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. pull PR is, in my opinion, a superior approach: you draw media to you. Well done.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? Junta42 was started as a blog ( this post is proof from April, 2007 ) and I still believe it is one of the most important things you can do as a business (as long as you have the right strategy).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

MARCH 16, 2010

With each new release of features being met with tepid response, Twitter users are making the statement that they like Twitter just the way it is. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Buzz Marketing for Technology

JUNE 27, 2008

Keep the people that naturally influence their social groups happy and they will keep the “good buzz&# going. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. December 2007. August 2007.

Work Management 100

Work Management Marketing Management Paid Search Agency Social Media 100

Hubspot

JANUARY 10, 2013

But the infamy and buzz they gained? Fueled by an extraordinary streak of PR and clever use of social media , the Board received over 7 million visitors, 34,000 applicants from 200 countries, and 500,000 votes for this once-in-a-lifetime job. Sure, they gave away 20,000 free Whoppers. Don’t be afraid to push the envelope. Barack Obama.

Campaigns 28

Campaigns Paid Search Agency Advertising Agencies Budget Programs 28