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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. Because everyone talks about the software, but not about the content creator. Joe Pulizzi: Thank you.

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American Business Media - Research & Marketing

Online Marketing Institute

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. What are your top 3 tips to help business to business companies tackle the art of innovation? and StumbeUpon for B2B marketing in early 2007.

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

The company was acquired by an Italian cement maker in 2007 for $15 million. Though the company has fallen a long way from its dot-com era $40 billion market capitalization, it’s still in business, posting respectable revenue and modest profits. Ariba is one of the few b2b ecommerce survivors from the dot-com era.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Your software or service or widget may be the center of your world but the people… Read more… Doug Kessler | February 7th, 2008 | no comments Whose Tipping Point is it Anyway? Wouldn’t it make… Read more… Doug Kessler | January 3rd, 2008 | no comments December 2007 Why Blog in B2B?

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Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). It is now being offered elsewhere.)

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. Facebook had not yet opened to the public (that happened on September, 11 2006). This is creating a new role in some organizations.