Hire A Journalist! (We did, and here’s what we learned)
DECEMBER 14, 2011
Jesse is the real deal – a card-carrying journalist with credentials that include The Boston Herald and Boston Business Journal. One year ago, we hired Jesse and I want to celebrate by sharing with you what we’ve learned. The idea to hire a journalist came from my friend, David Meerman Scott. The first time I heard the idea was 2007. But it took a lunch with David last year to jolt me into action. Many of the postings were too Eloqua-centric.