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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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Yet despite using these one-off integrations, trying to manage all of these connections is painful, and two vendors have appeared that broker these identities, Janrain and Gigya. ( Disclosure: Gigya is currently a client ). Note that the trend, at least for consumer trends, is away from companies issuing new universal IDs, so that the "brokering" that a company like Gigya does is to make it easier for websites to accept a user's existing social identity, not issue a new one.