What Is an Ad Network? Definition, Types, and Examples
Martech Advisor
OCTOBER 17, 2019
You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC).
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