markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Books by Ross Dawson (Incl. Future of Media Report 2007.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? He expressed some of his same concerns about blogs in the book (p.108) December 2007. November 2007.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Matt: Awesome.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Matt: Awesome.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Heinz Marketing

MAY 29, 2023

And he unfortunately passed away in about 2007. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. I get a lot of benefit from the content that your team produces on a regular basis. Spencer, where else should people learn more about and get more of your content? Matt: Awesome.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Webbiquity

JANUARY 4, 2010

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Steven Wright Guide to Content Marketing by Copyblogger. ’ Content marketing within the realm of social media is extremely powerful, but it does have a downside. What do you have to do?

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. We already have a significant amount of content on our site. Have you heard of books on tape?

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Buzz Marketing for Technology

JUNE 27, 2008

Covering the latest in Content, Document and Knowledge Management. White Papers. Content Management. In fall 2007, we set about trying to find out. and also by ensuring that the content employees need is searchable. Business audio books for sale. KMWorld Magazine. Subscribe to KMWorld. Buyers Guide.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Terminus

NOVEMBER 13, 2015

Content remains king – It’s now about creating hyper-targeted account-specific content. A white paper or an e-book about a specific account. Letting go of lead-based practices means, for example, losing the urgency to follow up with irrelevant people, simply because they joined a webinar or downloaded an e-book.

Account Based Marketing 20

Account Based Marketing Lead Ranking Marketing Qualified Leads Lead Scoring 20

WebMarketCentral

AUGUST 6, 2007

Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers. White papers remain one of the most effective tools for evangelism.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

B2B Marketing Zone Posts

MARCH 3, 2010

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

B2B Marketing Directions

AUGUST 30, 2015

Numerous research studies have documented the growing use and popularity of content marketing. Last month, PQ Media provided important insights on the economic impact of content marketing when the firm published its Global Content Marketing Forecast 2015-19. during the first half of 2015, after growing by 13.3% during 2014.

Content Marketing 40

Content Marketing Content Case Studies Forecasting 40

WriteSpark

OCTOBER 28, 2008

Content Marketing. White Papers. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" Books by Janice King. White Paper Writer. Essential Books for DIY Marketers.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Hinge Marketing

DECEMBER 17, 2014

Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. 1) Content Marketing – Blogs, Articles, and More. “Try using video, blogs, real books, white papers, and webinars.”

Work Management 48

Work Management Marketing Management Service Examples 48

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Remember: The first impression matters.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Heinz Marketing

JULY 16, 2018

The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. Well, cold calling’s dead, and forms are dead, and content’s dead. I’m just super excited.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. First, we’ll compare the ROI of webcasts to white papers. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring? So is your content boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Full Circle Insights

NOVEMBER 25, 2020

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. SEO Brought Content Discovery to New Level. White Papers.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. You’re not a content marketer. I am a content marketer. I’ve been really lucky that I’ve been a marketing content manager, communications manager, senior marketing manager.

Top of Funnel 57

Top of Funnel Account Based Marketing Storytelling ABM 57

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94