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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. customers. Enterprise Wiki. guest blogger. managing wiki growth. using wiki in education. Web Content 2007. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses.

Wiki 11

Viral Marketing for B2B Lead Generation, Part 1: Viral Media


A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off.

Trending Sources

Best of 2007: Web 2.0 Sites


A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0,

How to Write a Strategic Marketing Plan


Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?)

PR 1

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. Sales Intelligence Social Selling B2B b2b sales cold call cold calling CRM customer 2.0

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

Third is an old lesson but an eternal one: meet the needs of customers. and StumbeUpon for B2B marketing in early 2007. Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility.