Why Customer-Centric Brands Should Avoid Stealth Marketing
Hubspot
MAY 2, 2019
In the mid-1930s, Sylvan Goldman , the owner of the Humpty Dumpty supermarket chain in Oklahoma City, noticed his customers would stop shopping once their basket got too heavy. It actually repelled some of Goldman’s customers from his supermarket chain. Since Goldman licensed his shopping cart design, he became a multi-millionaire.
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