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MarTech’s event marketing experts to follow

Martech

followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. Website: KatePatay.com LinkedIn: KatePatay (13K followers) Instagram: KatePatay (7.5K

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. With reach, you can actually count the hard number in terms of visitors to your website or landing pages. Brainstorm 100 Article Ideas. How many times do they visit? How long do they stay?

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

This article identifies common areas where planners encounter challenges and covers suitable technologies that can be used to streamline the process. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. Those topics are outlined below: Task Organization and Prioritization.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

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Interview with Andy Crestodina

Onalytica B2B

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Then around 2007, I woke up and realized that we had hundreds of contacts and dozens of clients, but no way to keep in touch with people. Image source: How to design a website, Orbit Media. That was step two.

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. 50 Free Press Release Submission Websites by Internet Marketing. 15 Online Press Release Distribution Sites by sitepoint.

PR 100