24 reasons SEO and social media are inextricably linked
MAY 19, 2014
Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source: Search Engine Journal ).
What is SEO? 10 Free SEO Videos for Beginners
FEBRUARY 21, 2012
Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. By : Lee LeFever with CommonCraft & Search Engine Land. Factors that Matter to Search Engines.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both.
Owning Google Search is so easy–yet very very hard
AUGUST 27, 2013
It’s the same thing with search engine optimization (SEO) and Google. . It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy. Related articles. Recover from Google’s recent changes to search (chrisabraham.com). Image via CrunchBase. A couple years ago, SEO held a lot of secrets. But, no more.
B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
B2B Lead Generation Blog
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content.
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.
Best of 2007: Web Analytics
FEBRUARY 25, 2008
Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. by Search Engine Guide The gratuitously repulsive opening paragraph aside, Kalena Jordan provides an excellent post on how to increase website traffic and revenue.
Best of 2007: SEO Copywriting
FEBRUARY 18, 2008
The most crucial single element of SEO is the content on a website. It's not unusual to see horribly optimized sites still show up well across the search engines for certain terms based solely on their content.
Best of 2007: Articles and Blog Posts on SEO (Part 2)
JANUARY 30, 2008
Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007!
Best of 2007: Interactive PR
FEBRUARY 13, 2008
Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications."
SEO is Insanity
NOVEMBER 28, 2007
If you've been in the business world for any length of time, you've probably seen the following somewhereâ€”in a building lobby, on a website, or on a nicely framed poster in an office: The Definition of Insanity: Doing the same thing, the same way, and expecting different results.
Best of 2007: Marketing Research
FEBRUARY 11, 2008
Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Searches using four or more words collectively account for about 26%. How is online consumer behavior changing?
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. SEO is dead? Balderdash!
Best of 2007: Cool Online Tools
MARCH 3, 2008
Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. SitePal: Avatars and Animated Characters A hosted service that enables you to add speaking animated avatars to any website.
B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006.
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy.
How to Improve SEM Conversion Rates
OCTOBER 9, 2007
Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are importantâ€”balancing your budget against driving as much traffic as possible to your website.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code.
Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building
MAY 15, 2007
There was no other promotion or announcement, and we all know that search engines don't pick up new pages immediately. Client #2 was struggling to get top search engine rank in a crowded field (network monitoring). Previous articles in this series: Web 2.0
Best of 2007: Miscellaneous Marketing Stuff
MARCH 5, 2008
From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. No highly targeted Google ads based on the search terms you've entered."
Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. tags: social networking, social search, social bookmarking, Web 2.0,
Viral Marketing for B2B Lead Generation, Part 1: Viral Media
JULY 30, 2007
DMNews referred to microsites as "the next big thing in B2B" in this helpful article. social media functionality on a company's website or a microsite. Viral marketing campaigns can be effective for B2B marketersâ€”but they aren't easy to pull off.
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine.
Best of 2007: Amusing and Creative Marketing Stuff
MARCH 11, 2008
A bedtime story about search engines. It's the finalâ€”and bestâ€”installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007.
Best of 2007: Blog Posts on Social Media Marketing
JANUARY 18, 2008
My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. This early success with social media can have long-lasting effects on search engine rankings as well."
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results. In this article, Ann Smarty shares five tips to get the most out of your SlideShare deck. Gone are the days when websites were purely textual.
A Brief Timeline of the History of Blogging
SEPTEMBER 13, 2016
In that article, Hall brought up the semantics of blogging, and how he was assigned many titles during his primary days online (some of which are hilariously documented here ). It was first used by Jorn Barger, creator of the website Robot Wisdom. Greetings, readers.
17 Content Marketing Trends to Keep an Eye On
MAY 20, 2014
Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ).
Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
OCTOBER 1, 2014
Now -- to be sure -- this is a heavily debated subject, especially when we hone in on direct-to-consumer pharmaceutical marketing (which will be the main focus of this article). That''s not for me (or this article) to say. 2007: Spending Check.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Not surprisingly, email and search are the most common online activities among all age groups.
23 Terrible Blog Marketing Tips You Should Ignore
JULY 1, 2013
Trying to squeeze 7 blog articles a week into your already-full schedule probably won’t result in the type of content people or search engines want to recognize. In fact, Google’s quality guidelines state that your web articles should be as high quality as print publications.
Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
SEPTEMBER 9, 2012
Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says, From Search Engine Land. Are you using Pinterest to drive traffic to your website ? The sample size was based on 200,000 websites that are using Shareaholic’s widgets.
Your Website Is More Than Great Design
MAY 6, 2010
Every marketer begins a new job with a significant look at the company website. A website is visible to everyone: employees, customers, shareholders, prospects and can be tangible evidence that the marketing department/marketer is doing their job.
Content Anticipation: Inc. Magazine vs. Inc.'s Website
AUGUST 4, 2010
Great articles, great writing, great thinking. Well, when I went into this 'guide' there were precious few articles that were current. As I dug a little deeper I found that their guide in 2007 was full of articles that were, well, just old. Image via Wikipedia.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
Don't bother adding social media follow buttons to your website, either. Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge. If you do them thoroughly,… Read more… Stan Woods | April 22nd, 2009 | 4 comments Simple Steps To A User Focused Site We never tire of building websites. Search matters.