Influencer marketing tools of the trade
JUNE 14, 2016
BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races!
Playing the online reputation shell game
OCTOBER 1, 2013
Past the other Chris Abrahams, the Artistic Director of Crow’s Theatre since 2007 and the open source software developer for The Open Planning Project in New York.
Google AdWords Average CTR and Best Practices
SEPTEMBER 20, 2007
It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. Soâ€”how can you optimize your Google AdWords CTR to beat those averages?
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.
Best of 2007: Web Analytics
FEBRUARY 25, 2008
Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure."
Best of 2007: Website Design
FEBRUARY 4, 2008
With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic.
How to Improve SEM Conversion Rates
OCTOBER 9, 2007
To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing.
More of the Best Website Marketing Tools
JANUARY 15, 2007
Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list.
How to Select an SEO Firm
NOVEMBER 15, 2007
If you want to make sure your company appears on the top half of page one on Google for a specific term, buy the term in your AdWords program.
Best of 2007: Cool Online Tools
MARCH 3, 2008
File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?
Best of 2007: Miscellaneous Marketing Stuff
MARCH 5, 2008
From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.
Top Internet Advertising Networks
JANUARY 29, 2007
Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007.
Looking Back at 100: Top 10 Posts
APRIL 10, 2007
15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 22, 2007) A quick look at browser branding and geo-targeted web marketing. 29, 2007) Web-based advertising services to consider when you're ready to move beyond Google AdWords and Yahoo! On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool?
Best of 2007: Amusing and Creative Marketing Stuff
MARCH 11, 2008
It's the finalâ€”and bestâ€”installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. Sell your soul on eBay. Buy trash at Target.
PPC V Influencer Marketing; Clicks V Sales
APRIL 27, 2017
they spend on AdWords. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007.
getting stuff done with ms outlook
The Effective Marketer
FEBRUARY 25, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version.
The New Google AdWords Strategy Is Custom-Fitted for Marketers and Consumers
NOVEMBER 7, 2014
Google’s latest update presents a solid opportunity for marketers to both beef up their content marketing strategy and improve their Google AdWords strategy.
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" and "What are best ways to communicate my brand message?"
Best of 2007: Articles and Blog Posts on SEO (Part 2)
JANUARY 30, 2008
Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007!
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
Here are (part one of) some of the best posts and stories devoted to SEO in 2007: 20 Hard Core SEO Tips by SEO Theory and Analysis Blog A compelling mix of indispensable (Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. SEO is dead? Balderdash!
The History of Marketing [Infographic]
AUGUST 7, 2012
Google launches in 1998 and launches paid search marketing through Adwords. Twitter launches in 2007 and doesn’t stop growing. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass.
9 SEO Tactics That Just Don’t Work Anymore
JUNE 26, 2015
To solve these problems, try using Google Adwords to create a great keyword strategy relating to your business, and be sure to use enticing meta descriptions to get people to the site. It's 2015 and SEO hasn't gotten any easier for digital marketers.
3 Steps to Blow Your Visitor’s Mind with Content Marketing
JUNE 17, 2014
Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%.
It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
Modern B2B Marketing
FEBRUARY 15, 2016
A marked departure from the clutter of the earlier websites, Barack Obama’s 2007 website harnessed the power of a clear message and call-to-action. In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords.
The Biggest SEO Shakeups of All Time
JULY 21, 2014
In 2007, Google said goodbye to its standard, 10-listing search engine results page (SERP), and said hello to an integrated system that incorporates results from Google News, Images, and other verticals.
7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
OCTOBER 7, 2013
Chief Almir of the Sururi tribe in the Brazilian Amazon started using Google Earth in 2007 as a way to protect the rain forest and preserve his people’s way of living in harmony. Determine which of your AdWords ads are most effective.
Gene Carr's Patron Technology Blog
Buzz Marketing for Technology
JULY 24, 2008
December 2007. November 2007. October 2007. It was a study of responses from 30,000 surveys sent in April, to senior executives at companies with 2007 revenues exceeding $100 million. But then again, neither was Google until it invented AdWords.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Facebook was valued at $15 billion in 2007, but is expected to go public next year at a valuation of close to $100 billion.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Google Instant is bad for long-tail searches, but good overall for AdWords advertisers: overall impressions for paid search ads have increased by more than 9%, while clicks are up more than 5%.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list.
What have you learned from Mobilegeddon?
MAY 18, 2015
When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. 2007: Social media is an important kind of content.
SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
Modern B2B Marketing
APRIL 24, 2012
In 2007, search engines like Google and Ask.com began to incorporate images, books, videos, news, maps and more into their results. In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck.
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3%
Top Blog Posts in First Three Years of WMC
JUNE 25, 2008
Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008â€”A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics.
SalesFusion Combines Online and Offline Marketing with CRM
Customer Experience Matrix
OCTOBER 22, 2009
Beyond the usual outbound email and Web forms, the system provides: - Web analytics to support search engine optimization and Web advertising, - API-level integration with Google AdWords to support paid keyword campaigns, - IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople), - personalized URLs (PURLs) to tie in responses from offline campaigns.
Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Customer Experience Matrix
JULY 20, 2009
As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. The system was released in 2007 and is currently installed on nearly 200 Web sites, spread among a smaller number of clients. Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system.
better time management with smart calendars
The Effective Marketer
MARCH 12, 2009
In order to give other people access to your calendar in outlook, do the following (Outlook 2003 and 2007): Go to “tools – options” Click on “Calendar Options” Click on “Resource Scheduling” Click on “Set Permissions” Click on the “Permissions” tab Click on the “Add” button, the contacts list will open up Select the person you’d like to add to your permissions list and select from the drop down list of ‘Permission Level’ the type of role that user will have.
Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. I’m being arbitrary but let's date it from 1998 to 2007. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution.