Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
billion in 2007). This way of buying and selling ads in an open exchange allowed advertisers to bid on specific consumer personas, such as demographic or device type. However, programmatic digital advertising has grown much beyond the 2010-era. This entire process happens within one-tenth of a second. And the seed was planted.
Let's personalize your content