25 Quotes from the Most Influential Women in Business


Today is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world.

Marketing Madness 2018: Your Starting Lineup [Infographic]


If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team.

4 Reasons Marketers Love Jay Baer


If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt.

B2B Programmatic Advertising for Beginners


As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Source of Hire: The Key to Successful Recruiting


Source of hire—its arguably the most important recruiting metric, yet often the least understood. In fact, 96% of recruiters say source of hire is an important metric, but 60% of them rated the metric as less than 90% accurate ( source ).

Cure for the Common Cold Call [Infographic]


Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ).

B2B Blog Post Round-Up: Content, Prospect Expectations & More


Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications.

Your Guide to a Healthy Contact Database [Infographic]


Although the new year has come and gone, it’s time to check in on any resolutions you set. Whether you resolved to eat healthier or to schedule a few extra workouts each week, it’s important to stop and evaluate your progress every now and then.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Can Your Marketing Team Increase Sales Productivity?


It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ).

4 Ways Technology Has Changed B2B Selling


Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job.

For the Love of Marketing – A Guide to Date Night [Infographic]


Are you looking for a date this Valentine’s Day? Or maybe you’re looking to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think.

The Marketer’s Guide to Customer Engagement [Infographic]


The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

The B2B Sales Rep’s Guide to Twitter


On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. 7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Improve Your Trade Show ROI: A Guide for Marketers


In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. In fact, the average company allocates 31.6%

The Top 5 Target Markets for Financial Advisors


As a direct result of the crowded financial sector, differentiation is key to growing your business. As a financial advisor, the only way to become an expert within a new, niche target market is through hard work and specific data-driven marketing tactics.

Sales is a Love Affair: How to Target, Engage & Score [infographic]


Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. This in turn develops into a trusting relationship.

4 Key Considerations for More Personalized Marketing


Today’s customers are faced with hundreds of different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

8 Social Media Mistakes B2B Marketers Should Avoid


93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands.

Facebook’s New Algorithm and Your B2B Marketing Strategy


It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. The most recent curveball comes courtesy of Facebook.

B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More


It’s that time again. If you’re a regular reader of our B2B blog, you already know the drill. But, for the newcomers, welcome! Each month we publish a list of our five favorite articles that we’ve contributed for outside publications.

15 Essential Blog Posts About Sales Productivity


If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason—sales productivity is the theme of our 2018 Growth Acceleration Summit!

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Beating Your Prospect’s Defense [Infographic]


Sales and football have a lot in common. If you’re among the many readers who just rolled their eyes—hear me out! Both activities are games of strategy and neither your reps nor your team will win big without the right resources.

Top Lead Generation Statistics for 2018


Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

6 Outdated Sales Techniques That Hurt Your Productivity


Have you ever felt your productivity slipping, despite the fact that you’re putting in the same amount of effort you always have? Have you ever wondered, “If I’m working as hard as before, why I am accomplishing less?”.

How to Use Social Media for B2B Lead Generation


The success of a B2B organization is often dependent on the quantity and quality of leads it has access to. As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

7 Ways to Optimize Your Lead Generation Landing Pages


B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

20 Motivational Sales Quotes to Empower Your Team


As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps?

11 Ways to Improve Your Website with Artificial Intelligence


Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late.

48 Shocking Social Selling Statistics


There’s no way around it: Social media has drastically changed the way modern companies do business. As a society, our constant need to be connected has expanded our pool of potential customers and made them infinitely more reachable. But, what do you really know about social selling?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

List Segmentation: The Key to Email Marketing


No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly.

20 Blog Posts to Guide Your Event Marketing Strategy


For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. This list includes some of our own posts as well as posts from other great companies. We tried to tackle every aspect of event marketing.

The Sales Rep’s Guide to Prospect Research


Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The sentiment here is clear: Task preparation is just as important as task execution. To achieve success in the B2B sales world, this is a rule you must live by.

The Power of Web Push Notifications [Infographic]


If you’re not familiar with push notifications, here’s a very basic definition: Push notifications are messages that come from an app or website that appear on a subscriber’s desktop computer or mobile device—even if they’re not on that particular company’s website.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.