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9 Data-Driven Ways to Use Generative AI for Marketing

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The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use

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10 End-of-the-Month Sales Quotes

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The end of the month may be approaching, but there’s still time for you to master the sales funnel and meet your quota. However, if you need some extra motivation to get there, we understand. In order to help you finish this month with a strong performance, we’ve gathered some of our favorite sales quotes. End-Of-the-Month Sales Quotes 1. “Don’t watch the clock; do what it does.

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How to Source Passive Candidates

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Due to recent economic uncertainty, the job market has been undergoing a major reset. While labor market signals remain mixed, employees have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. Still, the macroeconomic conditions may convince workers to become more cautious, opting for the stability and security of their current positions.

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Your Guide to Choosing a Sales & Marketing B2B Data Provider

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Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly.

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Father’s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

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I had my first Father’s Day two years ago. My wife and I had our first baby, a beautiful girl — Grace. At that same time in 2016, our company — then known as DiscoverOrg — was going through a growth spurt. I’d be lying if I told you I wasn’t terrified, thinking about how I could be a great new dad, husband, and CEO. Somehow, I got through countless nights with little to no sleep, then somehow dragged myself into work.

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The Ultimate List of B2B Marketing Tools

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B2B marketers manage a number of competing tasks throughout the day. They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. This begs the question: How does one juggle such a variety of responsibilities? We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency.

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3 Examples of Creative B2B Marketing Initiatives

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Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. 1.