Trending Articles

Your Google Rank Doesn’t Matter Anymore

Hubspot

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content.

When segmenting customers, don’t forget your silent majority

Modern Marketing

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

People Don’t Read Your White Papers. Who Cares?

The Point

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.

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10 Women in Technology Speakers to Keynote Your Event

Type A Communications

February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events.

Email 49

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

The Impact of GDPR for American Companies Might Be Bigger than You Think

Content Standard

When it comes to overhauling privacy practices and improving cybersecurity, GDPR is becoming a top priority for American companies. In fact, a MediaPro survey found that 54 percent of US companies have made GDPR readiness a top focus for 2018.

3 steps to defining customer experience

Modern Marketing

2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries.

What B2B Brands Need to Know to Succeed on LinkedIn

Content Marketing Institute

“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are people too.”.

Trust 17

7 Body Language Mistakes That Could Ruin Your Next Job Interview [Infographic]

Hubspot

It’s finally the big day: you landed a major job interview. And you’re prepared for it. You’ve polished up your resume, picked out a spiffy outfit, and prepared a few ready-to-go answers highlighting your qualifications, your knowledge of the company, and your greatest not-so-bad weaknesses.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

5 Lead Generation Tactics That Are Replacing The Cold Call

Marketing Insider Group

Cold calling is joining the ranks of 8-track tape players and Palm Pilots: It’s clunky, it’s outdated, and it’s ready to be put out to pasture. Ten years ago, reaching a prospect was possible after 3.68 cold calls. That number of attempts has jumped up to eight. Is it any surprise that 44 percent of […]. The post 5 Lead Generation Tactics That Are Replacing The Cold Call appeared first on Marketing Insider Group. Sales Alignment

The Value of a Qualified Lead

Lead Liaison

As salespeople we are all excited about what we do, that’s why we do it. We are passionate about our products, services or solutions and will talk to anyone anytime about it if they show the least bit of interest.

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A Behind the Scenes Look at Web Design for B2B Companies

BOP Design

When you hire an agency to design and build a website for your B2B firm, a lot happens behind the scenes that you may not realize. Designing a B2B website from start to finish involves many specialized team members and can take hundreds of hours to complete.

How to Implement a Social Selling Strategy

Modern B2B Marketing

Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How to Recover from 8 Embarrassing Office Blunders

Hubspot

Whether you forgot a deadline, accidentally CC'd the CEO in a snarky email about the annual holiday party, or got caught insulting your boss on Facebook, embarrassing yourself at the office can feel like the end of the world.

Press 14

New Research: Boost Organic Growth From Current Customers

Marketing Insider Group

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” That’s […]. The post New Research: Boost Organic Growth From Current Customers appeared first on Marketing Insider Group.

From interruptive to irresistible

Heinz Marketing

There are emails I get once a month that I aggressively despise but for some reason can’t get myself off of their mailing list. There are emails I get daily that I can’t WAIT to receive and read. Both instances are part of marketing campaigns, intended to get my attention and ultimately my business. One is interruptive, an increasing pain that makes me angry. The other is irresistible, a welcome part of my day and something I often share with colleagues.

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The Marketer’s Guide to Customer Engagement [Infographic]

Zoominfo

The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Facebook Continues to Emphasize Personal Content With New Feature

Hubspot

By now, it's clear: Facebook is trying to convince everyone that it's putting the "social" back in "social media.".

Why Less Is More for Customer Experience in 2018

Marketing Insider Group

CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a […]. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group. Content Marketing

5 Things Marketers Need to Know When Working With Their Legal Team

Modern B2B Marketing

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment?

For the Love of Libraries: How Libraries Use Content to Tell New Stories

Content Marketing Institute

I never gave much thought to library marketing until I met Angela Hursh, content team leader in the marketing department of the Public Library of Cincinnati and Hamilton County.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The emerging challenges for managing brand risk

Biznology

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.

PR 5

10 B2B Lead Generation Strategies for 2018

Marketing Insider Group

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. […].

Facebook vs. YouTube: Which is Better for Live Video?

Modern B2B Marketing

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide.

Viral 10

How to Do a Content Audit in a Few Hours

Content Marketing Institute

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

10 Projects to Improve Your Design Skills

Hubspot

Design is -- and always will be -- a big part of marketing. But that doesn't mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas.

It Takes Three To Tango In Digital Optimization

Marketing Insider Group

Building a comprehensive, large scale digital optimization program that works takes not two, but three to tango. Platform, process, people. Calling it the 3 Ps would be easy but it’s more important to spell it all out in order to let each of these 3 critical components sink in mind, most effectively. Think of the three-legged stool […]. The post It Takes Three To Tango In Digital Optimization appeared first on Marketing Insider Group.

“How I Work”: Ali Sebo, Chief Experience Officer for Tegrita Consulting Group @_alijae #HowIWork

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Some of my favorite recurring features in Inc Magazine as well as Lifehacker is their This Is How I Work type series. For a few years now I’ve been honored to have several amazing business leaders and sales experts participate in our very own #HowIWork series. I recently updated our questions about work-life balance and more. It’s like “20 questions” only better. Check out past participants here.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.