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BUILD YOUR PERSONAL BRAND AND BECOME A TRUSTED ADVISOR

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Before people decide what they think of your message, they decide what they think of you. . The more personalized our communication, the more we show that we care.

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SALES PREPAREDNESS: THE ONLY METRIC THAT COUNTS

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84% of B2B deals are lost because sales reps are not prepared. A 10% reduction in lost deals is the same as a 50% increase in sales revenue! xiQ provides real time insights on Buyers and Companies and ensures the preparedness of your sales teams.

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3 MINUTES A DAY WEBINAR SERIES

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B2B clients buy from sales reps and are influenced by marketers they perceive as subject matter experts who can solve their problems. With the pandemic shutting down in-person meetings and events, everyone is shifting their marketing to email and social media.

CORONAVIRUS, YOU CANNOT DEFEAT MARKETING!

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The Coronavirus pandemic has brought businesses to a halt! Workers have been sent home, events have been cancelled and face-to-face meetings have become extinct. Marketing Doesn’t Have to Lose a Step!

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xiQ and Carbon Design Announce Strategic Partnership Around Personality-Based Engagement (PBE)

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REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE.

ABM IN THE AGE OF AI: ORCHESTRATE SALES

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Knowledge is the currency of business. Becoming a subject matter expert and understanding the needs of your prospects is extremely time-consuming and resource-intensive.

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PERSONALITY-BASED ENGAGEMENT: IT’S THE PEOPLE, NOT THE ACCOUNTS

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Account-Based Marketing doesn’t cut it anymore. We don’t sell to accounts, we sell to people – and people buy from people they trust. Simply bundling up individuals into monolithic accounts adds insult to injury.

What Marketers Should Know About Personality-Based Marketing

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Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science.

Are you Spending your Marketing Budget on Innovation or Integration?

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The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process.

Going Virtual with Gianni Giacomelli

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MIT’s Collective Intelligence Design Lab (CIDL): Studies the organization of networks of people and machines so they can collectively function more intelligently at scale. The Coronavirus pandemic has irreversibly altered the business landscape.

xiQ and Carbon Design Announce Strategic Partnership Around Personality-Driven Engagement (PDE)

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REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE.

The Trojan Horse of Content Marketing

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The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. The ideal situation is when the buyer doesn’t even know that they are being influenced.

xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing

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REDWOOD CITY, Calif., May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE).

THE TROJAN HORSE OF CONTENT MARKETING

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87% of content marketing efforts are spent on converting prospects into customers. Source: xiQ Content Marketing Report, March 2020).

Is Field Marketing Dead?

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Not if you transform Field Marketing into ABM specialists. Large B2B companies across the globe are now realizing they’re dealing with an unfortunate question: what to do with field marketers?

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The Tipping Point

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‘If you don’t invest in smart tools and technology now, your sales and marketing could go horribly wrong after the pandemic is over.’ – Jeff Anderson, VP Marketing XM Cyber.

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A memorandum on how to monetize ABM

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Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On

Intelligent Personalization: Persona vs Personality Marketing

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With B2B marketing shifting to email, web, and digital channels, it is imperative for marketers and sales professionals to personalize communications and rise up above the noise.

Don’t quarantine your B2B Sales and Marketing

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As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. .

xiQ Powers Cyber Security Focused Website Cyber Business Review

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Redwood City, California, Vancouver, British Columbia, May 22, 2020- xiQ, the leading Personality-Driven Engagement platform, and Cyber Business Review, are pleased to announce the launch of Cyber Business Review’s website: www.cyberbusinessreview.com.

xiQ for Sales | B2B Sales Intelligence – xiQ

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84% of prospects say that their number one complaint is that sales people show up unprepared. The Challenger Customer. B2B Sales = EQ + IQ. The winning formula in B2B strategic sales is the ability to bond at an emotional level (EQ) while being up-to-date about the events shaping the industry (IQ).

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ABM and the Art of Storytelling

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Content plays a major role in Account-Based Marketing. Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers.

The Truth Intent Data Vendors Don’t Want You to Know

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The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves.

xiQ Webinar: Personality-Based Engagement: It’s the People, Not the Accounts Video Page

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Personality-Based Marketing: It's the People, Not the Accounts. Introducing Personality-Based Engagement (PBE): It’s the People, Not the Accounts by xiQ, a new way of connecting with an audience of one – at scale!

Account-Based Sales and Marketing (ABM) in the Age of AI

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The era of the anywhere, anytime enterprise has arrived! The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. They do their research online, through subscription services, by following thought leaders and by reading client reviews and testimonials.

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Does Your Marketing Budget Allow For Game Changing Solutions?

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Does Your Marketing Budget Allow For Game Changing Solutions? The old adage goes “you can’t teach an old dog new tricks”. Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. .

AI FOR B2B: GOING VIRTUAL

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Social distancing is the new normal in the business world. Face-to-face meetings and events are either cancelled or postponed. Being able to successfully conduct virtual meetings and events is the need of the hour.

Video Gallery

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The post Video Gallery appeared first on xiQ inc

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ABM IN THE AGE OF AI: PERSONA vs PERSONALITY BASED MARKETING

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Understanding the personality and motivations of your buyers is key to building trusted relationships. Traditionally, marketers rely on building personas based on the primary characteristics of a group defined by their roles.

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Request a Demo 2

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Understand Buyer Heuristics and Leapfrog Competition

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Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based information to help make-up their minds, while others prefer anecdotal evidence.

ABM IN THE AGE OF AI: ORCHESTRATE ENGAGEMENT

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B2B buyers expect and demand personalized engagement from their vendors. B2B sellers need to orchestrate personalized engagements by providing the right information at the right time. . AI enables fact-based, highly personalized engagement that humanizes the experience. .

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Request a Demo

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AI-POWERED ABM DRIVES 10X HIGHER ENGAGEMENT

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Hyper-personalization is no longer a nice-to-have! Customers demand highly personalized, interactive, and curated experiences throughout their buying journey.

xiQ Webinar: The Trojan Horse of Content Marketing Video Page

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The Trojan Horse of Content Marketing.

i2c Product Host

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1 OTP Verification for Critical Customer Actions at IVR Overview. i2c has previously implemented additional customer authentication for critical actions on C-Holder (i2c cardholder website and app).

xiQ Webinar: AI FOR B2B: GOING VIRTUAL WITH GIANNI GIACOMELLI Video Page

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AI for B2B: Going Virtual with Gianni Giacomelli. An engaging discussion between Gianni Giacomelli – Chief Innovation Leader at Genpact and Head of Innovation Design at Massachusetts Institute of Technology CIDL and Usman Sheikh, Founder & CEO at xiQ, Inc.