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xiQ and Carbon Design Announce Strategic Partnership Around Personality-Based Engagement (PBE)

xiQ

REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE.

xiQ and Carbon Design Announce Strategic Partnership Around Personality-Driven Engagement (PDE)

xiQ

REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE.

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PERSONALITY-BASED ENGAGEMENT: IT’S THE PEOPLE, NOT THE ACCOUNTS

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Account-Based Marketing doesn’t cut it anymore. We don’t sell to accounts, we sell to people – and people buy from people they trust. Simply bundling up individuals into monolithic accounts adds insult to injury.

xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing

xiQ

REDWOOD CITY, Calif., May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE).

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

xiQ Powers Cyber Security Focused Website Cyber Business Review

xiQ

Redwood City, California, Vancouver, British Columbia, May 22, 2020- xiQ, the leading Personality-Driven Engagement platform, and Cyber Business Review, are pleased to announce the launch of Cyber Business Review’s website: www.cyberbusinessreview.com.

The Trojan Horse of Content Marketing

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The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. The ideal situation is when the buyer doesn’t even know that they are being influenced.

B2B MARKETING & SALES IN THE MIDST OF CORONAVIRUS

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“We shall never surrender!” – Winston Churchill. We have to stand up to the global Coronavirus pandemic that is destroying our economies and our will. Businesses have ground to a standstill. Forecasts are being downwardly adjusted. .

ABM IN THE AGE OF AI: ORCHESTRATE SALES

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Knowledge is the currency of business. Becoming a subject matter expert and understanding the needs of your prospects is extremely time-consuming and resource-intensive.

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Are you Spending your Marketing Budget on Innovation or Integration?

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The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

xiQ Webinar: Personality-Based Engagement: It’s the People, Not the Accounts Video Page

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Personality-Based Marketing: It's the People, Not the Accounts. Introducing Personality-Based Engagement (PBE): It’s the People, Not the Accounts by xiQ, a new way of connecting with an audience of one – at scale!

What Marketers Should Know About Personality-Based Marketing

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Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science.

THE TROJAN HORSE OF CONTENT MARKETING

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87% of content marketing efforts are spent on converting prospects into customers. Source: xiQ Content Marketing Report, March 2020).

CORONAVIRUS, YOU CANNOT DEFEAT MARKETING!

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The Coronavirus pandemic has brought businesses to a halt! Workers have been sent home, events have been cancelled and face-to-face meetings have become extinct. Marketing Doesn’t Have to Lose a Step!

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Tipping Point

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‘If you don’t invest in smart tools and technology now, your sales and marketing could go horribly wrong after the pandemic is over.’ – Jeff Anderson, VP Marketing XM Cyber.

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Is Field Marketing Dead?

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Not if you transform Field Marketing into ABM specialists. Large B2B companies across the globe are now realizing they’re dealing with an unfortunate question: what to do with field marketers?

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Video Gallery

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Don’t quarantine your B2B Sales and Marketing

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As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. .

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Request a Demo 2

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Request a Demo

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Intelligent Personalization: Persona vs Personality Marketing

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With B2B marketing shifting to email, web, and digital channels, it is imperative for marketers and sales professionals to personalize communications and rise up above the noise.

xiQ Webinar: The Trojan Horse of Content Marketing Video Page

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The Trojan Horse of Content Marketing.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

ABM IN THE AGE OF AI: PERSONA vs PERSONALITY BASED MARKETING

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Understanding the personality and motivations of your buyers is key to building trusted relationships. Traditionally, marketers rely on building personas based on the primary characteristics of a group defined by their roles.

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A memorandum on how to monetize ABM

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Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On

xiq testimonial – Grey Murray

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The post xiq testimonial – Grey Murray appeared first on xiQ inc

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i2c Product Host

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1 OTP Verification for Critical Customer Actions at IVR Overview. i2c has previously implemented additional customer authentication for critical actions on C-Holder (i2c cardholder website and app).

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

xiQ Webinar: AI FOR B2B: GOING VIRTUAL WITH GIANNI GIACOMELLI Video Page

xiQ

AI for B2B: Going Virtual with Gianni Giacomelli. An engaging discussion between Gianni Giacomelli – Chief Innovation Leader at Genpact and Head of Innovation Design at Massachusetts Institute of Technology CIDL and Usman Sheikh, Founder & CEO at xiQ, Inc.

xiQ for Sales | B2B Sales Intelligence – xiQ

xiQ

84% of prospects say that their number one complaint is that sales people show up unprepared. The Challenger Customer. B2B Sales = EQ + IQ. The winning formula in B2B strategic sales is the ability to bond at an emotional level (EQ) while being up-to-date about the events shaping the industry (IQ).

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Account-Based Sales and Marketing (ABM) in the Age of AI

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The era of the anywhere, anytime enterprise has arrived! The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. They do their research online, through subscription services, by following thought leaders and by reading client reviews and testimonials.

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ABM and the Art of Storytelling

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Content plays a major role in Account-Based Marketing. Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

ABM IN THE AGE OF AI: ORCHESTRATE ENGAGEMENT

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B2B buyers expect and demand personalized engagement from their vendors. B2B sellers need to orchestrate personalized engagements by providing the right information at the right time. . AI enables fact-based, highly personalized engagement that humanizes the experience. .

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