Don’t quarantine your B2B Sales and Marketing


As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. .

xiQ launches Workbench – The No. 1 AI-driven B2B Marketing Platform


Redwood City, California, March 03, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution.

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Are you Spending your Marketing Budget on Innovation or Integration?


The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process.

xiQ Rated No. 1 for Customer Satisfaction by the ABM Journal


xiQ has received high marks in Account-Based Marketing (ABM) customer satisfaction; in other words, it was recognized as the 2020 ABM High Performer on G2. While the platform received excellent ratings across the board, its best was how easy it was to do business with.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Account-Based Sales and Marketing (ABM) in the Age of AI


The era of the anywhere, anytime enterprise has arrived! The B2B Buyer’s Journey Has Changed! B2B buyers no longer move through a funnel one step at a time. They do their research online, through subscription services, by following thought leaders and by reading client reviews and testimonials.

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ABM and the Art of Storytelling


Content plays a major role in Account-Based Marketing. Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers.

xiQ receives the highest customer satisfaction ratings for Account-Based Marketing


Redwood City, California, February 06, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site.

The Truth Intent Data Vendors Don’t Want You to Know


The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves.

Does Your Marketing Budget Allow For Game Changing Solutions?


Does Your Marketing Budget Allow For Game Changing Solutions? The old adage goes “you can’t teach an old dog new tricks”. Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. .

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Understand Buyer Heuristics and Leapfrog Competition


Each one of us has a unique way by which we absorb information and learn. Our individual decision-making processes (heuristics) are based on our unique personality types. Some people like fact-based information to help make-up their minds, while others prefer anecdotal evidence.

Introducing xiQ PULSE


xiQ PULSE. June 17, 2019 | Redwood City California.

xiQ vs. LinkedIn Sales Navigator


ACTIONABLE vs. STATIC. We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects.

xiQ partners with Salesforce to Ignite B2B Strategic Selling


xiQ for Salesforce increases Salesforce usage by 47%. REDWOOD CITY, Calif., 01, 2019 – xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced today an expanded collaboration with Salesforce.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.



B2B Sales IS Challenging. Researching, nurturing, monitoring customer engagement, and managing lead quotas all while juggling multiple accounts is a tall order for anyone. No wonder only 53% of reps meet their quota! Sales Professionals Must Become More Agile.

Using EQ to Sell More


xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional bond with their prospective buyers.

[Martech Briefing] xiQ Mixes Content Curation with AI in Support of ABM


[Martech Briefing] xiQ Mixes Content Curation with AI in Support of ABM.

Increasing Customer Intimacy


Most companies today recognize the benefits of a customer intimacy strategy. By knowing more about a customer, you can adapt products to specific customer needs. Communication can be tailored to meet the customer’s interests as well as their communication style.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?



“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions.

A Business Case for Account-Based Marketing (ABM)


Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects.

Using Artificial Intelligence for Account Based Marketing


As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the CMO at i2c – a global payments processor I work for, I deal with this problem every day.

Using EQ to Sell More.


xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Upping Your Sales: Using EQ to Sell More. EQ is a key ingredient to successful B2B Sales and Marketing. The winners establish that emotional bond with their prospective buyers.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

How do you tailor sales to different personalities?


How do you tailor sales to different personalities? How do you use today’s tools to understand your buyer and connect? I discuss this with Usman Sheikh of xiQ, Inc. How will you drive your sales numbers? Are you truly personalizing your sales? Comment below with what you are doing. link].

How to monetize ABM with xiQ


Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On



Yes seriously! That may sound as ridiculous as the thousands of sales initiatives stuck in Account-Based Marketing (ABM) quagmire. xiQ offers a different and more direct route to personalizing B2B Sales and Demand Generation.

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Seller Faux Pas


Are you making one of these common selling mistakes? Seller Faux Pas. My top three in B2B sales: 1) Unpreparedness 2) Unprofessional Emails 3) Customized Demos and 4) Proper Sales follow through. My conversation with The Our Shawn McBride (aka R.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are AI generated Personality Profiles CREEPY or the next KILLER SALES app?


Yesterday I was showing a detailed personality analysis generated by xiQ’s AI enabled engine to one of my prospects. “This is Creepy”! he said, upon reading his own profile.

Will AI make salespeople redundant?


Will AI make salespeople redundant? A frequently asked question: “will AI makes sales people redundant?” We discuss this and how xiQ is using AI to deliver personalization. What do you think? Learn what we think might be coming for the future of sales – and sales personnel.

Driving Client Success.


xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Driving Client Success. Obsession with client success defines our corporate culture. We champion how modern day technologies make us smarter and wiser. How do you, as the sales leader, cause your client to have success?

What is Account-Based Marketing?


Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a truck. Does that explain what ABM is?” he asked. Trying not to smile and not be rude I said, “no it didn’t”.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Building a Loyal Customer Base.


xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Building a Customer Base. Building a customer base. Interview with xiQ, Inc. CEO Usman Sheikh — on how they are using a new business model to build their business – and their customers. The post Building a Loyal Customer Base.

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