Mon.Jun 20, 2011

6 Reasons Social Media Sucks, But You Need to Use It Anyway


Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism.

8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly.

Trending Sources

How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs.

How Do You Measure the Influence of Marketing Messages?

Customer Experience Matrix

My review of Coremetrics Lifestyle raised the issue of measuring the impact of marketing materials on customer behavior. Of course, this is just one piece of the marketing attribution puzzle. But it’s worth a separate discussion because it’s such a common question – and, unlike so many measurement problems, this one actually has an answer. Let’s start with the original impetus.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

A Tough Road for Marketing Automation

The Effective Marketer

Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve. As the traffic is slowly moves, some cars faster than others, many drivers start wondering if they should take the next exit. What’s Ahead for Marketing Automation Vendors.

The First Conversion: Why Repeat Visits Matter


Image by Omar Omar via Flickr. by Tim Peter. Gentle reader, I am about to provide you the most blatantly obvious advice you'll ever receive. No need to thank me. I'm happy to do it.

10 Fantastic Marketing Presentations To Watch Today


Been too bogged down with your own marketing activities to learn from other practicing marketing professionals ? There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned.

3 Ways Marketing Automation Can Help Your B2B Marketing Evolve

Modern B2B Marketing

by Maria Pergolino Today’s B2B marketplace calls for a quick, yet individualized response to the huge consumer appetite for information. But buyers need more than data; they are looking for relationships, too. Hence, the rise of marketing automation. It has now become a must-have tool that B2B marketers shouldn’t do without. This emerging technology lets companies cater to prospects in a highly personalized fashion and on a grand scale.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Why You Must Nurture Your Dream Clients


We are honored to have Anthony Iannarino as a guest blogger this month. Anthony is President and CSO of SOLUTIONS Staffing , Director of B2B Sales Coach & Consultancy , and author of The Sales Blog. Over at The Sales Blog, I write about dream clients. Your dream client is the prospect for whom you can do jaw-dropping, breath-taking, earth-shattering work.

7 Tactics to Delete From Your Social Media Strategy NOW


Social media is the cool kid on the inbound marketing block right now. Most members of the marketing community are obsessed with the toipc and are moving fast to develop new social media strategies.

Amy Izzo Named as Co-Chair of the Marketing Committee for.


Charging into social media

Wondering Out Loud

This space is normally reserved for my observations about social media as it pertains to marketing, especially in the B2B space. While this post is not a complete departure, it is somewhat outside the norm.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Find the Time to Create Content [Marketing Cast]


Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of?

3 Reasons Why Marketers Get No Respect


The only person marketers have to blame when they get little to no respect is themselves.

3 Opportunities for Sharing the SEO Workload


There are never enough hours in the day when doing search engine optimization - The work is long, hard, and can be tedious at times.