Sun.Apr 30, 2017
What Works - What Doesn't
Which Is Right For You: Influencer Marketing Or Advocate Marketing?
APRIL 30, 2017
Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times. People often seek the opinions of their peers online before they make a purchase (including B2B buyers). However, influencer.