Sun.Apr 30, 2017

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Which Is Right For You: Influencer Marketing Or Advocate Marketing?

Influitive b2b

Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times. People often seek the opinions of their peers online before they make a purchase (including B2B buyers). However, influencer.