How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media.
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter.
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. It's a very interesting list.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions?
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends.
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. The reality is far different story, paranoia about the Patriot Act notwithstanding.
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research?
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide?
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?
SEO for Product Pages
NOVEMBER 3, 2009
It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites.
Top Marketing Budget Priorities for 2010
NOVEMBER 2, 2009
Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.
5 Pillars of Marketing Automation Success
Ensure Your B2B Marketing Clients Get the Best Results
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? A sophisticated yet free analytical tool for optimizing your CRM implementation?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.
Best of 2009 (So Far): SEO Guidance, Part 1
OCTOBER 19, 2009
How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid?
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. Yet mention the "nofollow" tag, and that all changes.
Flip My Funnel - Guide To B2B Account Based Marketing
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog?
How to Use Social Media to Leverage the Power of Google
OCTOBER 12, 2009
Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 1
OCTOBER 7, 2009
What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns?
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
Welcome to the first best-of-2009 (so far) compilation.
Marketing Automation: Bringing a Gun to a Knife Fight
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.
5 Painfully Common SEO Mistakes to Avoid
SEPTEMBER 28, 2009
Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. The list has changed considerably since the last look back after 300 posts. #10:
A Better Way to Launch New Products - Rolling Thunder
SEPTEMBER 23, 2009
According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar?
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.