The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
SEO has a lot of moving parts.
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
What is a Q&A Case Study? And Why is it Great for B2B Marketing?
JANUARY 5, 2017
Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story.
How to Create the Three Parts for Any Sales Funnel
MARCH 17, 2017
Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action.
Five Tips to Help You Write Outstanding Content For Your Blog
FEBRUARY 15, 2017
Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog.
The Eight Best Social CRM Tools
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.
Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
JANUARY 20, 2017
Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it.
Book Review: DISCOVER Questions Get You Connected
MARCH 2, 2017
In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.
How to Form a Digital Marketing Strategy
MARCH 31, 2017
Guest post by Aaron McCann. In 2017, it’s essential for all businesses to have a solid digital marketing strategy to reach out and engage with customers.
The Six Best Screen Capture Tools
JANUARY 3, 2017
Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., to show mouse-click or mouse-over actions) as GIFs.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.
5 Pillars of Marketing Automation Success
Ensure Your B2B Marketing Clients Get the Best Results
Six SEO Tips for UX Designers
MARCH 16, 2017
Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III.
Link Building and Mobile SEO in 2017
MARCH 3, 2017
Guest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. There are many reasons for this dominance.
A Practical New Resource for SMBs: B2BMarketing.Technology Launches
MARCH 28, 2017
B2B marketing professionals are faced with an expanding universe of tools to help them produce, distribute, and measure the results of content marketing (among many other tasks) more effectively.
Flip My Funnel - Guide To B2B Account Based Marketing
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
How to Protect Your Business from Cyberattacks
JANUARY 12, 2017
Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security.
The 15 Best Audio and Video Editing Tools
APRIL 4, 2017
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production?
The 17 Best Photo Editing Tools
MARCH 14, 2017
Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted.
How to Choose the Right Content Management System [Infographic]
JANUARY 26, 2017
Guest post by Tobias Dean. So you want to set up a smart website for your business. But technology has never been your greatest strength, nor do you have thousands of dollars to hire an expert web developer to build a custom site from scratch.
The Six Best Accounting and Finance Tools for Small Business
MARCH 21, 2017
The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants.
The Four Best Online Survey Tools
JANUARY 17, 2017
So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point?
The 14 Best Personal Productivity Tools
FEBRUARY 28, 2017
Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.
The 17 Best Project Management Tools
FEBRUARY 16, 2017
Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts.
The 24 Best Email Marketing Tools
FEBRUARY 2, 2017
While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area.
The 23 Best Free Google Chrome Extensions for Digital Marketers
MARCH 30, 2017
To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.
The 28 Best Web Design Tools
FEBRUARY 7, 2017
The core of any organization’s online presence is its website. A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one.
The B2B Demand Gen Marketing Playbook
To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.