Sat.Jan 28, 2012 - Fri.Feb 03, 2012

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture.

Do Standardized Sales Processes Really Work Anymore?

ViewPoint

Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?. He is also the originator of the buyer persona research and creation methodology as well as Business Buyergraphics ™ that are widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Knight-Ridder, and Compaq (HP). He holds a B.S. in Business and an M.B.A. in Marketing Management.

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

©All rights reserved by Kenny Madden. Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like.

The Six Stages of Emotional Branding

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint.

Brand 96

How B2B brands approach Twitter

The B2B Research Blog

Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in.

Six ways to turn Yelp into your most effective marketing channel

grow - Practical Marketing Solutions

Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer?

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

Hubspot

Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads?

How Not to Manage Email Unsubscribes [4 Awful Examples]

Digital B2B Marketing

Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email.

Best Quora Guides and Insights of 2011

Webbiquity

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance.

Best 61

47 Essential Social Media Tools for Content Marketers

Junta 42

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Since there are so many, I decided to update this post from almost three years ago.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems.

Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview.

12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.

Social media, our voice, and the power to destroy

grow - Practical Marketing Solutions

The ability for all of us to publish on the social web — to have a voice — is among the most profound sociological, economic, and political developments of our lifetime.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

4 Steps for Making Demand Generation More Social

It's All About Revenue

by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social. While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value.

The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Automatic feeds come in two flavors.

Align Industrial Websites with Sales Process

Industrial Marketing Today

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. In my daily conversations with manufacturing and industrial companies, I find the mindset is still very much centered on marketing the old way.

The Evolving Digital Divide

Sazbean

Created by: Online IT Degree. News & Notes Social Media Social Networks

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

My February Challenge: 10 Tweets a Day

B2B Memes

It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. This month, I’m setting my sights on Twitter.

Savvy Week in Review - February 3

Savvy B2B Marketing

February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere. The Essential Guide to Meta Descriptions that Will Get You Found Online by @ bradshorr via @ Junta42. If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Here's why you need to craft them with care -- and some tips on how to do it.

10 Fast Facts About Facebook

It's All About Revenue

by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. Here they are in all their glory. Oh, and you can read the filing yourself here. Everyday We’re Facebookin’. We knew Facebook had a lot of users.

Creating an inclusive social media event

grow - Practical Marketing Solutions

A few years ago, I was speaking at a social media event in New York. A student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!”

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Want to be a Rock Star Guest Poster? Read This!

Savvy B2B Marketing

We get a decent amount of Guest Post requests here at Savvy. Early on we thought this was great! The more guest posters the less work for us! Well the joke is on us because managing guest post submissions has become at times more laborious than simply writing the posts!

Building Your Internal Social Media Expert Team

Conversionation

An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media Strategist

Branding 101: Why Every Executive Needs a Great About.Me Profile

Fearless Competitor

Have you heard of About.me? If not, you should. Any executive today should have a strong About.me profile. While you should also work on your profile on Linkedin, About.Me creates visually stunning profiles.

HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. Click the underlined words to watch that show.). As soon as a new lead comes into sales, a clock starts ticking.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.