May, 2017

ViewPoint

Trending Sources

Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

ViewPoint

Why it’s Important: “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”. At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Because of this, CRM Radio and the sister program SLMA Radio, have been interviewing executives on the subjects of the marketing and sales uses of Artificial Intelligence.

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Sales Lead Generation: Saving Money – Killing Performance

ViewPoint

PointClear was recently given a verbal approval for a pilot program by the SVP of Sales for a technology solutions provider. He liked us. Trusted us. Told us we had the deal. Then we got turned over to sales operations and purchasing (supposedly a formality). After a few additional conversations, we were told that a competitor provided a quote for half of what we charge for “the same services.” Half.

Looking to enhance sales lead performance? Put process before technology.

ViewPoint

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity. Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation.

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. read more.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Do ABM Marketers Underestimate the Value of Messaging?

The Point

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

By Mark Schaefer. With much flourish, Coca-Cola announced in 2011 that it would be moving from “ creative excellence to content excellence.”

Why B2B Marketers Should Be Building Their Website Around Their Lead Generation Strategy

Tomorrow People

It's time to put your website to work for the business! Lead Generation

Digitization or Integration: What’s Marketing’s Holy Grail?

Type A Communications

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy. read more.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

3 Top Trends in Customer Experience

Type A Communications

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. read more.

No Challenge, No Change

Your Sales Management Guru

No Challenge, No Change.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take.

How Top B2B Marketing Teams Use Revenue Attribution — 4 Trends We Discovered

bizible

When it comes to the adoption of new technology, top marketing organizations find advantages by being ahead of the curve. By making smart bets on new martech and processes, they’re able to expand their capabilities, improve efficiency, and outperform the competition.

ReachForce Partners with Oceanos to Deliver Highest Quality Marketing Contact Enrichment

Reachforce

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

6 Examples of Genius Brand Storytelling You Have to See

B2B Marketing Insider

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.

How Giving Useful Ideas and Secrets Builds Trust

Type A Communications

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about. read more.

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How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.

Skype 65

Are You Killing Creativity with Marketing Automation?

B2B Marketing Insider

Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Internet founder speaks out on AI fear, the singularity, and beautiful robots

grow - Practical Marketing Solutions

By Mark Schaefer. It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas.

20 Extraordinary Content Marketing Insights

grow - Practical Marketing Solutions

By Mark Schaefer. This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco.

Chalk Talks: Measuring the Performance of Your Video

Vidyard

We always advocate the power of video to boil complex concepts down into simple, visual terms. Whether it’s a short how-to video or a longer product demo, video is a no-brainer for getting your point across. So why not apply that same methodology to video? Very meta, right?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

Salespeople need every advantage they can get. In a world where your prospects are being bombarded by emails, cold calls, and social outreach, personalization and engagement are the new currencies.

How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world.

Lead Generation 101: Using Analytics to Understand Your Website Traffic

Tomorrow People

Get increased and improved leads by using data intelligently. Lead Generation

What Prime Minister Trudeau’s Visit Meant to Vidyard

Vidyard

In case you missed it, Prime Minister Justin Trudeau visited our office last week. Security detail, sniffer dogs, entourage and all. For our American friends, this is the equivalent of the president coming over for coffee – it’s a pretty big deal.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Dangers of a Marketing Team Disconnected from Revenue

bizible

Typically, marketers execute a campaign, measure its success, and then use that data to create a plan for the future. This process is a continuous optimization loop, but problems arise when each of these steps is disconnected from the other, with all of them optimizing for different success metrics.

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

B2B Marketing Insider

The genius of branded communities – when done well – is that they create a participatory experience for the customer.

What is Dark Data and What Does It Mean for Marketers?

Modern Marketing

Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it.

Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

Tools 55

9 Easy Ways to Get Busy People to Repond to Emails

Hubspot

You might think you spend the majority of your time at work sitting in meetings or talking on the phone, but you could be wrong. In fact, a significant portion of your work week could be spent writing, ready, and responding to emails. A recent study from Adobe revealed that workers are spending 4.1

Email 53

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

Tools 54

Blogging Or Vlogging – Which One Is Right for Your Brand?

B2B Marketing Insider

In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools for engaging your target market and generating leads.

Video 72

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.