Vasile Stoica

Performance Marketing Automation Tools to Use in 2020

Vasile Stoica

Automation is not a new word to digital advertising. Still, every year we observe new areas of automation implementation and even more promising tendencies for the time to come. And it is no surprise.

Why Emotions Matter In Marketing? Why Is It Considered As Top Of Priority?

Vasile Stoica

For decades, marketers have been encouraged to use spurious tactics to get people to buy more stuff. Once a brand starts focusing on guilt, anxiety or fear to sell its products, the potential impact on consumers - particularly those already in fragile mental states - simply isn’t worth it.

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How to Make Money on Instagram (Without 10K Followers)

Vasile Stoica

The Best Ways to Make Money on Instagram Even without 10k Followers Social media has become an inevitable part of our life.

This New Way To Use Humanizing Marketing Is Epic

Vasile Stoica

Why should consumers trust your brand? A 2018 survey by PwC on Global Consumer Insights showed more than 33 percent of consumers named “trust in brand” as one of the top three elements, apart from price, that influences their purchase decisions.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Digital Marketing Trends that will Own 2019!

Vasile Stoica

So far in 2018, we have seen a continued uptake of video contents, augmented reality and influencer marketing. 2018 has been a year of building and improving the 2017 social media trends.

Instagram Attracts Long-Term Customers and Leads to Marketing Succes

Vasile Stoica

With over 300 million users logging into their account every month, Instagram is one of the most popular social networking sites. It has more active accounts than Twitter, which was previously considered a marketing powerhouse.

How to Build Your Personal Brand

Vasile Stoica

What’s the one thing that’s in common among people of interest? A brand image of themselves! They have qualities that are solely unique to their own persona.?? IndividualityA good example of this would be Arnold Schwarzenegger; he is always identified and associated with his body.

Account Based Marketing to Boost B2B Customer Loyalty

Vasile Stoica

Many enterprise level sale businesses have turned to account-based marketing because they prefer its strategy based approach to marketing that’s designed to allow the company to connect with prospective individual customers and customer accounts.

Why lead quality is important for business

Vasile Stoica

What is lead quality? Lead quality is when a person who can potentially become a customer and generate business. Lead quality is the company at the beginning of a campaign so they can view the progress and the percentage of positive and negative leads throughout a marketing campaign.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

The Power of Digital Marketing Trends

Vasile Stoica

For those who have no idea of what digital marketing is, the best explanation would be that it is the system that makes the best of both worlds - the digital and the marketing.

GOOGLE IT – MANAGING YOUR REPUTATION IN GOOGLE SEARCH RESULTS

Vasile Stoica

Most people think that it does not matter what the Internet has to say about their brand as it would have no impact on the company’s bottom line. Actually, it is just quite the opposite. For a small business, especially, online reputation management may be the key for their brand’s success. Would the small [.]. The post GOOGLE IT – MANAGING YOUR REPUTATION IN GOOGLE SEARCH RESULTS appeared first on Vasile Stoica. Marketing CPD CRUNCHBASE ORM

Social Media Marketing – An Affair with SEO Services

Vasile Stoica

Exactly like your dinner is incomplete without desserts at the end; your feast of fruitful online marketing is curtailed until you utilize the engaging benefits of social media.What you know about social media: So far, you might have just seen social media as a place to connect with millions of “people” (known or unknown) to [.]. The post Social Media Marketing – An Affair with SEO Services appeared first on Vasile Stoica. Marketing SEO Company SEO Packages Social Media Marketing

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020.

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Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so.

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5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

What is an Email Sequence?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

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Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

What is an Email Sequence?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

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Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing.

PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.

PR 170

Most B2B Marketers ‘Strongly Agree’ in Delivering a Seamless, Consistent Customer Experience

KoMarketing Associates

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

How is Email Marketing Pricing done?

SendX

If your choice of drug is surprise bills, go away. If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate.

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Mailchimp Pricing: Do you get what you pay for?

SendX

This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away.

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What is a bulk email blast?

SendX

What did you miss? Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

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How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business?

The Entrepreneur Interview Series #24: Amber Christian, Bella Scena

Webbiquity

From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room.

Email Open Rates Best Practices

SendX

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.