Vasile Stoica

Performance Marketing Automation Tools to Use in 2020

Vasile Stoica

Automation is not a new word to digital advertising. Still, every year we observe new areas of automation implementation and even more promising tendencies for the time to come. And it is no surprise.

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Why Emotions Matter In Marketing? Why Is It Considered As Top Of Priority?

Vasile Stoica

For decades, marketers have been encouraged to use spurious tactics to get people to buy more stuff. Once a brand starts focusing on guilt, anxiety or fear to sell its products, the potential impact on consumers - particularly those already in fragile mental states - simply isn’t worth it.

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How to Make Money on Instagram (Without 10K Followers)

Vasile Stoica

The Best Ways to Make Money on Instagram Even without 10k Followers Social media has become an inevitable part of our life.

This New Way To Use Humanizing Marketing Is Epic

Vasile Stoica

Why should consumers trust your brand? A 2018 survey by PwC on Global Consumer Insights showed more than 33 percent of consumers named “trust in brand” as one of the top three elements, apart from price, that influences their purchase decisions.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Digital Marketing Trends that will Own 2019!

Vasile Stoica

So far in 2018, we have seen a continued uptake of video contents, augmented reality and influencer marketing. 2018 has been a year of building and improving the 2017 social media trends.

Instagram Attracts Long-Term Customers and Leads to Marketing Succes

Vasile Stoica

With over 300 million users logging into their account every month, Instagram is one of the most popular social networking sites. It has more active accounts than Twitter, which was previously considered a marketing powerhouse.

How to Build Your Personal Brand

Vasile Stoica

What’s the one thing that’s in common among people of interest? A brand image of themselves! They have qualities that are solely unique to their own persona.?? IndividualityA good example of this would be Arnold Schwarzenegger; he is always identified and associated with his body.

Account Based Marketing to Boost B2B Customer Loyalty

Vasile Stoica

Many enterprise level sale businesses have turned to account-based marketing because they prefer its strategy based approach to marketing that’s designed to allow the company to connect with prospective individual customers and customer accounts.

Why lead quality is important for business

Vasile Stoica

What is lead quality? Lead quality is when a person who can potentially become a customer and generate business. Lead quality is the company at the beginning of a campaign so they can view the progress and the percentage of positive and negative leads throughout a marketing campaign.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Power of Digital Marketing Trends

Vasile Stoica

For those who have no idea of what digital marketing is, the best explanation would be that it is the system that makes the best of both worlds - the digital and the marketing.

GOOGLE IT – MANAGING YOUR REPUTATION IN GOOGLE SEARCH RESULTS

Vasile Stoica

Most people think that it does not matter what the Internet has to say about their brand as it would have no impact on the company’s bottom line. Actually, it is just quite the opposite. For a small business, especially, online reputation management may be the key for their brand’s success. Would the small [.]. The post GOOGLE IT – MANAGING YOUR REPUTATION IN GOOGLE SEARCH RESULTS appeared first on Vasile Stoica. Marketing CPD CRUNCHBASE ORM

Social Media Marketing – An Affair with SEO Services

Vasile Stoica

Exactly like your dinner is incomplete without desserts at the end; your feast of fruitful online marketing is curtailed until you utilize the engaging benefits of social media.What you know about social media: So far, you might have just seen social media as a place to connect with millions of “people” (known or unknown) to [.]. The post Social Media Marketing – An Affair with SEO Services appeared first on Vasile Stoica. Marketing SEO Company SEO Packages Social Media Marketing

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation.

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

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Empathy in Marketing: Why It’s More Important Than Data

Marketing Insider Group

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does.

Trust 236

What’s the Essential Ingredient for Effective Marketing in the Coming Decade?

Marketing Insider Group

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising.

The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media.

Leads 209

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Creating a report that has real meaning for B2B marketers is challenging.

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The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

If you are an entrepreneur, I can take a pretty good guess at one of your most common frustrations… effectively reaching your customers. In today’s business world, everyone pretty much relies on digital channels for shopping, communication, entertainment, and education.

Report: Majority of Marketers Implementing Some Form of Account-Based Marketing Practices

KoMarketing Associates

Although some marketers have already implemented some form of account-based marketing (ABM), new research shows that many of them are still in the initial phases, while others have not begun to think about ABM at all.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Where Should I Post My Video Content Marketing?

Marketing Insider Group

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching.

Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact.

Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Then, you stop right when you get all the learning because your budget runs out.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble.

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