Unbound B2B

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

Introduction. From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience.

Top 10 Facts of Artificial Intelligence and Social Media Marketing

Unbound B2B

Introduction. AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal touch from everything, proponents of AI hold the opposing view: that AI will introduce a more personal touch, especially in marketing.

What Is a Lead Magnet and What Type of Lead Magnets Convert the Best?

Unbound B2B

Introduction. Every business today is looking for its lane in crowded markets. This means that the competition to stand out from the crowd and show potential buyers what you have to offer can feel like a mammoth task.

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5 Digital Marketing Rules for Successful Lead Generation

Unbound B2B

Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy used to generate leads – and if it isn’t doing that, then something is going wrong. What is “ lead generation ”, exactly?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Focus on Your Brand First and Then Sales

Unbound B2B

Introduction. As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S

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Multichannel Marketing Tools for 2019: Step-By-Step Guide

Unbound B2B

What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers.

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Demand Generation: 20 Ways to Sell Cloud BI Solutions

Unbound B2B

Introduction. Cloud business intelligence (BI) solutions offer multiple benefits to organizations at all levels to an organization. Whether it is optimizing services with access to real time data , making well-informed decisions with data-driven insights on market fluctuations or enjoying more business savings, cloud BI solutions are pioneering new and exciting changes in the field. Wondering how to market cloud services? Here are 20 fool-proof ways to meet your targets and maximize profits: 1.

How to Set up Google Ad Sense Account – Step By Step Guide

Unbound B2B

Google Ad Sense is an advertising program that allows website owners to monetize their websites by displaying third party ads to visitors. It’s quite simple to start monetizing your website with Ad Sense.

5 Types of Online Advertising to Increase Your Leads

Unbound B2B

Introduction. Advertising is one of the oldest industries still alive today, although it has changed a lot since the World Wide Web became a widely available service in almost every corner of the world.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

How to Create And Manage Instagram Marketing Account For Your Business

Unbound B2B

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and engage their audience, Share content, and. Recruit talent. To enjoy these and more benefits, you first need to have a business profile on Instagram.

The Ultimate Guide to Lead Generation: IoT Solutions

Unbound B2B

Introduction. According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020.

How to Effectively Use Google Docs and Office 365 To Collaborate Between Small Teams

Unbound B2B

Introduction. Collaboration in a team is a vital part of productivity. But for most companies, the challenge has always been getting access to a full suite of tools to expand team collaboration capabilities. This is what makes office 365 and google docs invaluable.

How Inbound Marketing Can Lead Your Company to New Heights

Unbound B2B

Introduction to Inbound Marketing. Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How AI Can Rank up Your B2B Sales and Marketing

Unbound B2B

Introduction. Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity.

How Can Amplify Your Conversion Rate Using Account Based Marketing

Unbound B2B

Introduction. Is there a single B2B marketing strategy that suits all businesses regardless of size, industry, business objectives and so on? Probably not. However, a lot of companies can benefit from using different marketing strategies that complement each other in different ways.

Top 10 LinkedIn Strategies to Boost Your Business

Unbound B2B

Overview. LinkedIn has evolved from a platform primarily used by HR companies to source talent, into a platform used by brands for: Lead generation. Increasing brand awareness and credibility. Educating customers about products and services.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

Introduction. The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

15 Lead Generation Mistakes Software Industries Make

Unbound B2B

Introduction. When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use as well as the mistakes that you should avoid if you want to have a smooth path to success.

How to Create a YouTube Channel for Video Marketing

Unbound B2B

Video content can create a ton of traffic to your site and boost engagement. As far as video marketing platforms go, YouTube video marketing is the most popular.

Why LinkedIn Comes to Most Popular Social Media Marketing

Unbound B2B

Introduction. LinkedIn Is on a whole other level when it comes to social media marketing. This has been a factual statement in recent years and, undeniably, this fact carries on in 2019. After you read this post, it should be clear to you why LinkedIn is a must for B2B social media campaigns.

10 Compelling Reasons Why You Should Make Keyword Planner Your Friend

Unbound B2B

Introduction. The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%. That’s 4.38 billion people. In essence, you can reach slightly more than half the worlds population through the internet.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Marketing Automation – The Future of Digital Marketing

Unbound B2B

Introduction to Marketing Automation. According to the Salesforce State of Marketing report for 2018 , 44% of marketing leaders use a marketing automation platform and another 42% plan to use one within the next two years. As such, you are in good company to get onboard with marketing automation.

Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.

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5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

Marketing Insider Group

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á.

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5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns.

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.

How to Write a Content Marketing Plan that Quadruples Your Leads

Marketing Insider Group

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better.

Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing

Marketing Insider Group

Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money.

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The Top Event Marketing Trends for 2019

Marketing Insider Group

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.