INDUSTRY INSIGHTS YOUR PEERS ARE READING
What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers. MORE
Introduction. AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal touch from everything, proponents of AI hold the opposing view: that AI will introduce a more personal touch, especially in marketing. MORE
Introduction. For a business organisation to have high performing marketing and sales, it needs to have a functioning B2B lead generation strategy in place for the entire funnel to run smoothly. MORE
When it comes to acing the sales aspect of your business, engaging the target audience plays a critical part. That’s where a solid sales pitch comes in. MORE
Introduction. From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience. MORE
Introduction. There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically. MORE
Introduction. Generating sales-qualified leads for VoIP service providers always comes with its own set of challenges. In today’s market, there are no longer any major problems with reliability or connectivity. MORE
Introduction. Email makes up an important part of b2b marketing. In a 2016 Salesforce survey conducted among 4000 marketers, 80% of respondents agreed that “email is core to their business”. MORE
Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. MORE
Introduction. For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software. MORE
Consumers in today’s world are overwhelmed with a multitude of options when it comes to buying new products. They have an extremely short attention span and expect companies to intrinsically tap into what they are looking for. MORE
Introduction. Often under-utilized, intent data is ripe with possibilities, especially when it comes to raising your business’ marketing ROI. But it has to be approached with a balanced strategy in order to take full advantage. MORE
Introduction to Inbound Marketing. Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. MORE
Introduction. Every business today is looking for its lane in crowded markets. This means that the competition to stand out from the crowd and show potential buyers what you have to offer can feel like a mammoth task. MORE
Introduction. Many individuals in the technology sector struggle with maximizing sales and lead generation for enterprise resource planning (ERP) software. MORE
Buying and selling a product or service is not as straight-forward as it seems. There are several emotional as well as psychological aspects that play a significant part in confirming the purchase, and that usually goes unnoticed. MORE
Introduction. When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new leads to drive conversions. Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals. MORE
Introduction. In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until 2020. What we see today is an industry that has surpassed this prediction and is expected to hit $204 billion by 2020. MORE
Introduction. As the Web evolves, so has the way people search and the way marketers have had to adjust their strategies to maximize reach. MORE
Introduction. Sales and Purchase are traditional market-related concepts that often occur in tandem. However other market-related concepts like production and consumption that are also twined aren’t seen together often. MORE
Introduction: What is a Drip Marketing Campaign. Drip marketing refers to sending a stream of marketing messages (usually via email) to prospects, leads and customers, to stimulate conversion. This process is usually coordinated with the help of marketing automation software. MORE
Introduction. When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every activity inhouse. Ultimately, there is need for both approaches in any company. MORE
Introduction. As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S MORE
Introduction. A B2B buyer persona is a construct that represents your perfect customer, developed by observations from market analysis and data collected from your existing client base. It is the way you want your actual customers to be, and a starting point for identifying them in real life. MORE
Introduction. As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods and services as possible. To sell, you’ll have to reach out to as many people or companies that might be interested. MORE
Introduction. Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction. Although the launch date is the “big reveal”, inbound lead generation activities to drive traction for new products start before launch and continue after launch. MORE
Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the case of investors, it is a great way to assess the business potential of an emerging company and the innovative products or services it offers. MORE
What is Account-Based Marketing? MORE
Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy used to generate leads – and if it isn’t doing that, then something is going wrong. What is “ lead generation ”, exactly? MORE
Introduction. According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020. MORE
Unbound B2B
AUGUST 12, 2019
Introduction. When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new leads to drive conversions. Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals.
Unbound B2B
AUGUST 13, 2019
Introduction. There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically.
Unbound B2B
AUGUST 19, 2019
Introduction. Sales and Purchase are traditional market-related concepts that often occur in tandem. However other market-related concepts like production and consumption that are also twined aren’t seen together often.
Unbound B2B
JULY 10, 2019
Consumers in today’s world are overwhelmed with a multitude of options when it comes to buying new products. They have an extremely short attention span and expect companies to intrinsically tap into what they are looking for.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Unbound B2B
JULY 2, 2019
When it comes to acing the sales aspect of your business, engaging the target audience plays a critical part. That’s where a solid sales pitch comes in.
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Unbound B2B
AUGUST 7, 2019
Introduction. For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software.
Unbound B2B
JUNE 27, 2019
What is Account-Based Marketing?
Unbound B2B
AUGUST 9, 2019
Introduction. As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods and services as possible. To sell, you’ll have to reach out to as many people or companies that might be interested.
Unbound B2B
JUNE 19, 2019
Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the case of investors, it is a great way to assess the business potential of an emerging company and the innovative products or services it offers.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
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Unbound B2B
JUNE 13, 2019
Introduction. Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction. Although the launch date is the “big reveal”, inbound lead generation activities to drive traction for new products start before launch and continue after launch.
Unbound B2B
JUNE 11, 2019
Introduction: What is a Drip Marketing Campaign. Drip marketing refers to sending a stream of marketing messages (usually via email) to prospects, leads and customers, to stimulate conversion. This process is usually coordinated with the help of marketing automation software.
Unbound B2B
JULY 31, 2019
Introduction. Generating sales-qualified leads for VoIP service providers always comes with its own set of challenges. In today’s market, there are no longer any major problems with reliability or connectivity.
Unbound B2B
MAY 21, 2019
Introduction. From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Unbound B2B
JULY 26, 2019
Introduction. Email makes up an important part of b2b marketing. In a 2016 Salesforce survey conducted among 4000 marketers, 80% of respondents agreed that “email is core to their business”.
Unbound B2B
AUGUST 2, 2019
Introduction. For a business organisation to have high performing marketing and sales, it needs to have a functioning B2B lead generation strategy in place for the entire funnel to run smoothly.
Unbound B2B
AUGUST 5, 2019
Introduction. In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until 2020. What we see today is an industry that has surpassed this prediction and is expected to hit $204 billion by 2020.
Unbound B2B
APRIL 30, 2019
Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy used to generate leads – and if it isn’t doing that, then something is going wrong. What is “ lead generation ”, exactly?
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Unbound B2B
MAY 6, 2019
Introduction. AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal touch from everything, proponents of AI hold the opposing view: that AI will introduce a more personal touch, especially in marketing.
Unbound B2B
MAY 2, 2019
Introduction. Every business today is looking for its lane in crowded markets. This means that the competition to stand out from the crowd and show potential buyers what you have to offer can feel like a mammoth task.
Unbound B2B
APRIL 22, 2019
Introduction. As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S
Unbound B2B
APRIL 24, 2019
Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA.
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Unbound B2B
JUNE 3, 2019
Introduction. When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every activity inhouse. Ultimately, there is need for both approaches in any company.
Unbound B2B
APRIL 8, 2019
What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers.
Unbound B2B
JULY 29, 2019
Introduction. Often under-utilized, intent data is ripe with possibilities, especially when it comes to raising your business’ marketing ROI. But it has to be approached with a balanced strategy in order to take full advantage.
Unbound B2B
JULY 24, 2019
Introduction. A B2B buyer persona is a construct that represents your perfect customer, developed by observations from market analysis and data collected from your existing client base. It is the way you want your actual customers to be, and a starting point for identifying them in real life.
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Unbound B2B
JULY 22, 2019
Introduction. Many individuals in the technology sector struggle with maximizing sales and lead generation for enterprise resource planning (ERP) software.
Unbound B2B
MARCH 26, 2019
Introduction. According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020.
Unbound B2B
MAY 31, 2019
Introduction. As the Web evolves, so has the way people search and the way marketers have had to adjust their strategies to maximize reach.
Unbound B2B
FEBRUARY 27, 2019
Introduction to Inbound Marketing. Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights.
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Account-Based Marketing is a strategy, not a solution.
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