Unbound B2B

B2B Marketing Trends In Post COVID-19 Era (Expert Insights)

Unbound B2B

We all know, COVID has been hard for most of the businesses especially for B2B. To top it off, both the market and the customers are rapidly changing as social distancing becomes the new norm. The post B2B Marketing Trends In Post COVID-19 Era (Expert Insights) appeared first on UnboundB2B.

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The Ultimate Guide to Account-Based Marketing (ABM)

Unbound B2B

Introduction. As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and increase sales.


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Reasons Why Your ABM Conversion Rates Are Low and How to Fix It

Unbound B2B

Introduction. According to a survey in 2020, over 90% of B2B marketers had an active Account-Based Marketing (ABM) program in the early, middle, or late stage. Image via Terminus. Those are compelling numbers. It is evident that ABM has a lot of potential to help you get more leads and conversions.

8 Of The Most Ways to Boost Your Social Media

Unbound B2B

Introduction. Either you are a startup or a big brand, there’s no chance that you aren’t on social media in any course of action. But, are you making the most out of social media for your brand? If not, keep reading! According to Statista, more than 3.5

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How Digital Transformation Has Played a Vital Role in Optimizing Sales Operation

Unbound B2B

Introduction. Digital transformation is a change that occurs when organizations integrate digital technologies, invest in processes and improve competencies organization-wide.

How to Create a B2B Content Marketing Funnel For Better Conversion

Unbound B2B

Introduction. B2B content marketing is getting more popular. In fact, according to a survey by the Content Marketing Institute, 69% of B2B marketers now have a documented content marketing strategy.

How to Market On Instagram to Generate Leads?

Unbound B2B

Introduction. 90% of accounts follow a business on Instagram. That makes it a great platform for lead generation. With the right Instagram lead generation strategies, you can quickly drive visitors to your website, generate more orders, and boost your profit. Want to know how?

The Pitfalls of Content Syndication And How to Avoid Them

Unbound B2B

Introduction-. Content syndication is an important part of promoting your business online. Although most marketing tactics are linked to SEO, content syndication is not entirely focused on SEO. It’s about amplifying the network through which your brand reaches new audiences.

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How To Convert MQLs to SQLs With Sales and Marketing Alignment In 2021

Unbound B2B

Introduction. For a long time, sales and marketing functions in B2B companies have been considered distinct. But this is quickly changing.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Expert Insights: Why Is Content Marketing Still An Effective Marketing Strategy In Generating B2B Leads?

Unbound B2B

If you are a B2B marketer, likely, you should be familiar with the term Content Marketing.Basically, it refers to a strategic approach followed by successful B2B marketers, which solely focuses on creating alluring content in order to attract the targeted audience.

A Quick Guide on Designing An Effective Sales Email Cadence

Unbound B2B

Introduction. Are you unable to convert your prospects often? Many marketers use pre-built email templates and scripts while reaching out to their prospects. These aren’t always tailored to your audience’s needs. Another problem? Not following up with the prospects at regular intervals.

Targeting B2B ABM Buyers – How To Engage the C-suites?

Unbound B2B

Introduction. Account based marketing is a selling practice that has existed for decades now. Over the years, ABM has gained wider acceptance, with companies big and small adopting it either as the primary selling strategy, or as part of their wider sales and marketing practices.

How to Assign Lead Scores to Every Stage of a Buyer’s Journey

Unbound B2B

Introduction. What’s the most important thing for a business owner? It is to be able to generate leads , engage prospects, and convert them into buying customers to grow your business. But everyone knows that not all leads are created equal.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Can Content Syndication Partners Get Your SaaS White Papers Seen?

Unbound B2B

Introduction. Content marketing is not limited to creating high-quality content and publishing it on your blog or social media profiles. It is far more than that. You need to look for ways to amplify your content’s reach and get more people to engage with it.

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People-Based Marketing

Unbound B2B

The post People-Based Marketing appeared first on UnboundB2B. Ebook Resources

How An Account-Based Marketing Agency Can Help You Drive Your Dream Campaign?

Unbound B2B

Introduction. In the dynamic digital landscape that businesses are operating today, creating awareness about your product or service offering is not sufficient to meet a company’s marketing goals. B2B brands should engage their target audience continuously.

Service Marketing – Planning And Strategy Guide

Unbound B2B

Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

B2B Appointment Leads – What To Expect And What Not?

Unbound B2B

Introduction. A pipeline full of qualified leads is like a dream come true for a sales manager. But, you know quite well that although this is achievable, it’s easier said than done.

Steps to Qualify MQLs to SQLs Before Passing Them to Your Sales Rep

Unbound B2B

Introduction. Generating leads is one of the most important activities that B2B marketers are engaged in. Without doing so, the company will struggle to generate sales revenue and even grow. B2B companies need solid lead generation strategies.

The Path To Account-Based Marketing (ABM) Success

Unbound B2B

Introduction. Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality.

32 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 32 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Voice Of The Customer – Know More About Your Target Audience

Unbound B2B


How the ABM Strategy Can Drive the Right Traffic To Your Landing Page

Unbound B2B

The post How the ABM Strategy Can Drive the Right Traffic To Your Landing Page appeared first on UnboundB2B. Ebook Resources

Acing The Technology Lead Generation – How To Do It Right?

Unbound B2B

Introduction. Technology is fast advancing. As it continues to do so, it creates a lot of new and exciting opportunities. If you own a tech company, or if you are a marketer in one, this is good news for you. The downside of this accelerated technology growth, however, is that it leads to saturation.

B2B Market Predictions for Q3 and Q4 2020 [New Trends Added]

Unbound B2B

Introduction. Since the 2020 year began, Covid-19 has disrupted the B2B market in ways that no one anticipated. The pandemic turned demand patterns in many sectors upside down and rendered conventional market predictions inaccurate.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Ultimate Guide To Generating Leads for Cyber Security

Unbound B2B

The post Ultimate Guide To Generating Leads for Cyber Security appeared first on UnboundB2B. Ebook Resources Uncategorized

10 Ways to Add Value to Your Customer’s Buying Experience

Unbound B2B

Introduction. In a highly competitive business environment, customer experience is increasingly becoming a key differentiator. Customers are no longer basing their loyalty to brands on products or prices. Rather, they are choosing to stay loyal for the positive experiences they receive from them.

The Future of B2B Buying: Are We Prepared Enough?

Unbound B2B

Introduction. B2B buying habits are increasingly changing. Sales and marketing strategies that worked a decade ago are no longer relevant in the current environment. Current trends show profound changes in B2B buying behavior and expectations.

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Decrypting The B2B Sales : Enterprise Vs SMBs – Ebook

Unbound B2B

The post Decrypting The B2B Sales : Enterprise Vs SMBs – Ebook appeared first on UnboundB2B. Ebook Resources Uncategorized

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Ways To Nurture The MQLs Received From Your Lead Gen Partner

Unbound B2B

Introduction. Your lead generation partner has just handed you a list of marketing qualified leads (MQLs). But although those leads may buy from you in future, they are not quite there yet. So, what do you do at this point? The answer is simple.