Unbound B2B

How Most B2B Brands Are Shifting Towards A Education-Led Marketing Strategy In This New (ab) Normal

Unbound B2B

Introduction. The B2B market is highly digital with available data showing that 70% of professional buyers begin their buying journey online. They search for knowledge and information to guide their purchase decisions.

Expert Insights: Impact of COVID19 On Marketing And How Marketers Are Responding

Unbound B2B

As COVID-19 continues to disrupt global markets in unprecedented ways, governments continue to turn to the proven public wellbeing measures to contain the contagion. The post Expert Insights: Impact of COVID19 On Marketing And How Marketers Are Responding appeared first on UnboundB2B.

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32 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 32 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

Email Marketing Hacks: How to Grow your Email List Organically

Unbound B2B

Introduction. Imagine no longer having to sink your time into 1:1 selling! Okay, you may still have to sink some time into this, depending on your business, but you can limit it with email marketing.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

30 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 30 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

12 Experts Reveal Their Account Based Marketing Tactics For 2020

Unbound B2B

Account-based Marketing is getting higher attention these days. Account-based marketing is a planned approach to marketing in which your time and resources focus on a key group of specific accounts. You can’t arrive on any B2B online marketing journals nowadays without hearing about it.

Experts Tips On Impact Of Social Media Marketing On Your Business

Unbound B2B

Social Media Marketing is having a huge impact on businesses as all the business growth and performance is taking place at high rate. The impact of social media on businesses, both positive and negative, is enormous.

How The B2B Demand Generation Is Dealing With Covid-19

Unbound B2B

Introduction. COVID-19 has affected businesses across the globe and governments are focused on slowing its spread. As things stand now, there are no definite predictions on how long the pandemic will last.

How Marketing and Sales Teams Can Grow Faster with Intent Data in 2020

Unbound B2B

Introduction. Intent data is an important predictive tool for marketers. It tells marketers with more certainty, what prospects or leads are going to do next. Intent data can either be internal, meaning that you can obtain it from your company’s website or CRM.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How The B2B Marketing World Would Change Post COVID-19

Unbound B2B

Introduction. In 2019, the B2B sector was readying itself for an imminent recession. All the signs were there. The China-US trade war and Brexit issues were taking a toll on the global economy.

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Demand Generation In Pandemic: Email vs Telemarketing, Who Wins?

Unbound B2B

Introduction. The COVID-19 pandemic has created uncertainty in the business world. The fact that there are no conclusive predictions on how long things will remain this way makes it even worse. For B2B companies across the world, this situation creates more lead generation challenges.

How to Use Buying Group Intent to Prioritize Your ABM Contacts

Unbound B2B

Introduction. The year 2014 was supposed to be a fantastic year for Apple. The sun was shining, the birds chirping and the king of tech aesthetics was ready to launch some goodies at the Flint Center. Tim Cook did not disappoint.

Top 10 Tips To Sell Your Technology In the Age of Pandemic

Unbound B2B

Introduction. As the world navigates the uncertain times brought about by the COVID-19 pandemic, most tech companies have their staff – including sales teams – working from home. For B2B companies that rely on in-person sales, this is a drastic change.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Growth In the Age of Pandemic: Lead Generation Partners Can Play a Pivotal Role

Unbound B2B

Three months ago, at the start of the new decade, marketers worldwide were readying themselves for a year of live events. Research had shown that events were pivotal in forming in-person connections with a digitally conscious world.

How To Win With BANT In 2020

Unbound B2B

Introduction. You may have the best product in the world but that never guarantees that everyone will want it. Even the best products have trouble attracting customers. Because every product needs a target market; a specific persona it will resonate with.


How Customer Success Is Crucial For Your Sales Reps To Hit Their Targets

Unbound B2B

Introduction. The obvious strategy that B2B sales reps use to meet sales targets and increase revenue is converting new leads. But this approach has not been 100% effective as meeting targets remains one of the challenges for most sales people.

Ultimate Guide of Account Based Marketing With Outbound Marketing

Unbound B2B

Ultimate Guide of Account Based Marketing With Outbound Marketing. What is Account-based Marketing? Know The Difference Between Outbound Sales and Account-Based Marketing! Which is The Better for Your Business, Outbound or ABM? Know How Can ABM and Outbound Amplify Conversions?

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

ABM Campaigns: How Your Inside Sales Team Can Win From It

Unbound B2B

Introduction. Irrespective of the industry they are in, sales teams are always struggling to have more people purchase the products or services they sell. According to HubSpot’s 2018 State of Inbound Report , B2B sales teams are faced with a wide range of challenges as they go about their work.

Customer Journey: Leveraging Behavioral Insights for Maximum Conversions

Unbound B2B

Introduction. Lead generation can be a roller coaster of a process; it has so many ups and downs. Sometimes, during the ups, you might find yourself celebrating, only to find that your jubilation is premature.

Experts Reveal Their SaaS Marketing Strategies to Generate More Leads

Unbound B2B

We couldn’t agree more to what Neil Patel said. The post Experts Reveal Their SaaS Marketing Strategies to Generate More Leads appeared first on UnboundB2B. Marketing B2B SaaS Saas

What You Learn About Marketing From Netflix Series Money Heist?

Unbound B2B

Introduction. The ongoing flu pandemic has differentiated between the essential and the not so essential. Your TV nerd friends, for instance, are an indispensable source of quick cures for lock down boredom.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Lead Generation: How MQLs Can Be Vetted To HQLs To Obtain Maximum ROI

Unbound B2B

Introduction. In a previous article titled Types of MQL leads , we discussed MQLs at great length, and while we highlighted their importance, we pointed out that MQLs aren’t the end-all-be-all of lead generation.

Content Syndication: How To Increase Your Audience Engagement?

Unbound B2B

Powerful content marketing isn’t just about content pillars, impacting your social channels or publication schedules. If you’re a content marketer. The post Content Syndication: How To Increase Your Audience Engagement? appeared first on UnboundB2B. Blog Content Syndication B2B SaaS

Top Must-Have Sales Tools That Help You Close More Deals for Sure

Unbound B2B

Introduction. In B2B sales , the success in deal closing is largely determined by the actions and behavior of sales people. A report by HubSpot shows that 50% of deals are closed by sales agents who respond fast. The sales process, especially in the B2B space, is not as easy as it sounds.

Covid-19 (Coronavirus): Boost Your Wi-Fi Signal for Effective Work from Home

Unbound B2B

Introduction. New cases of the novel Coronavirus are being reported every single day. The virus spread from its Wuhan epicenter to the rest of the world. The COVID-19 virus is now present in 175 countries and has exacted a death toll of over 24,000.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

5 Ways to Get Started with Mobile Marketing Automation

Unbound B2B

The world is automating and so is the market associated with it. It thus becomes important to understand the axis of digitization, which is automating this market.

COVID-19: How The B2B Marketing Is Responding

Unbound B2B

Introduction. The world is reeling from the effects of the ongoing coronavirus epidemic, which less than two months ago was mainly known as the Wuhan virus. Its spread across 150 countries has now caused over 7,500 deaths and infected 189,000 others.

The Art of Generating Leads for a Software Solution Company

Unbound B2B

Introduction. Software development companies are currently experiencing an explosion in competition, due to thousands of organizations that requires the expertise of sales teams and marketers to get their foot out of the blue to a green pasture.

Account-Based Marketing (ABM) : 7 Ways To Achieve Results

Unbound B2B

Introduction. Account-based marketing is not the most common phenomenon, but marketers in the know value it nonetheless for its fast results. If you are looking for a new marketing strategy to include in your campaign, look no further than ABM.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

15 Content Marketing Benefits That Can Increase Your Audience Engagement

Unbound B2B

As a marketer, manager, or business owner, understanding your audience is everything. Sometimes, your audience may change or evolve, and you need to be aware of how your target audience shifts as you try to absorb and engage them in your agenda. That said, engagement is a two-way relationship.