Unbound B2B

Service Marketing – Planning And Strategy Guide

Unbound B2B

Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park.

Targeting B2B ABM Buyers – How To Engage the C-suites?

Unbound B2B

Introduction. Account based marketing is a selling practice that has existed for decades now. Over the years, ABM has gained wider acceptance, with companies big and small adopting it either as the primary selling strategy, or as part of their wider sales and marketing practices.

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Acing The Technology Lead Generation – How To Do It Right?

Unbound B2B

Introduction. Technology is fast advancing. As it continues to do so, it creates a lot of new and exciting opportunities. If you own a tech company, or if you are a marketer in one, this is good news for you. The downside of this accelerated technology growth, however, is that it leads to saturation.

32 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 32 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

B2B Market Predictions for Q3 and Q4 2020 [New Trends Added]

Unbound B2B

Introduction. Since the 2020 year began, Covid-19 has disrupted the B2B market in ways that no one anticipated. The pandemic turned demand patterns in many sectors upside down and rendered conventional market predictions inaccurate.

Decrypting The B2B Sales : Enterprise Vs SMBs – Ebook

Unbound B2B

The post Decrypting The B2B Sales : Enterprise Vs SMBs – Ebook appeared first on UnboundB2B. Ebook Resources Uncategorized

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10 Ways To Nurture The MQLs Received From Your Lead Gen Partner

Unbound B2B

Introduction. Your lead generation partner has just handed you a list of marketing qualified leads (MQLs). But although those leads may buy from you in future, they are not quite there yet. So, what do you do at this point? The answer is simple.

Expert Insights: Impact of COVID19 On Marketing And How Marketers Are Responding

Unbound B2B

As COVID-19 continues to disrupt global markets in unprecedented ways, governments continue to turn to the proven public wellbeing measures to contain the contagion. The post Expert Insights: Impact of COVID19 On Marketing And How Marketers Are Responding appeared first on UnboundB2B.

Expert Insights: Why Is Content Marketing Still An Effective Marketing Strategy In Generating B2B Leads?

Unbound B2B

If you are a B2B marketer, likely, you should be familiar with the term Content Marketing.Basically, it refers to a strategic approach followed by successful B2B marketers, which solely focuses on creating alluring content in order to attract the targeted audience.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Future of B2B Buying: Are We Prepared Enough?

Unbound B2B

Introduction. B2B buying habits are increasingly changing. Sales and marketing strategies that worked a decade ago are no longer relevant in the current environment. Current trends show profound changes in B2B buying behavior and expectations.

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12 Experts Reveal Their Account Based Marketing Tactics For 2020

Unbound B2B

Account-based Marketing is getting higher attention these days. Account-based marketing is a planned approach to marketing in which your time and resources focus on a key group of specific accounts. You can’t arrive on any B2B online marketing journals nowadays without hearing about it.

The Ultimate Guide to Generate High Quality Leads for Enterprise Software Solution – Ebook

Unbound B2B

The post The Ultimate Guide to Generate High Quality Leads for Enterprise Software Solution – Ebook appeared first on UnboundB2B. Ebook Resources B2B Marketing Software

30 Experts Reveal Their B2B Marketing Strategies for 2020

Unbound B2B

Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. The post 30 Experts Reveal Their B2B Marketing Strategies for 2020 appeared first on UnboundB2B. Marketing Blog B2B Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing In The Times of Pandemic

Unbound B2B

Introduction. In the wake of the pandemic, the customer buying process has evolved. Increased global uncertainty has made many people more conservative in their spending. Many economies have reopened, but the landscape hasn’t changed.

Test Ebook

Unbound B2B

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Install Base Marketing – Know Who Your Competitors Are Targeting

Unbound B2B

Introduction. To succeed in business, every B2B company needs a good understanding of its customers. But this is not enough. B2B companies should also be aware of the customers that their competitors are targeting.

People-Based Marketing – How B2B Can Drive This Strategy?

Unbound B2B

Introduction. Buyers are today engaging more with their preferred brands than they did years ago. By beginning their search online, they read what other shoppers say on social media, product reviews and even compare coupons before making a purchase.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Most B2B Brands Are Shifting Towards A Education-Led Marketing Strategy In This New (ab) Normal

Unbound B2B

Introduction. The B2B market is highly digital with available data showing that 70% of professional buyers begin their buying journey online. They search for knowledge and information to guide their purchase decisions.

Decrypting the B2B Sales

Unbound B2B

The post Decrypting the B2B Sales appeared first on UnboundB2B

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How to Plan Your Long-Term Content Marketing Strategy

Unbound B2B

Introduction. The number of search queries Google processes in a year runs into millions. You would expect that some of the queries relevant to your niche would come to your perfectly optimized website, right? Wrong. Having a few short blog posts does not cut it.

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B2B Marketers: 10 Proven Tactics To Get Tech Buyers To Engage With Your Content

Unbound B2B

Introduction. Let’s talk about content marketing strategy. How do you increase engagement, brand awareness, or boost conversions? Could this be something that’s causing you sleepless nights? Perhaps? Granted. To get the attention of tech buyers across the complex B2B buying landscape is no mean feat.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Experts Tips On Impact Of Social Media Marketing On Your Business

Unbound B2B

Social Media Marketing is having a huge impact on businesses as all the business growth and performance is taking place at high rate. The impact of social media on businesses, both positive and negative, is enormous. Either you are a startup or a private venture, whether you are an online store or an enterprise, social media is important for your business marketing strategy. The post Experts Tips On Impact Of Social Media Marketing On Your Business appeared first on UnboundB2B.

Experts Reveal Their SaaS Marketing Strategies to Generate More Leads

Unbound B2B

We couldn’t agree more to what Neil Patel said. The post Experts Reveal Their SaaS Marketing Strategies to Generate More Leads appeared first on UnboundB2B. Marketing B2B SaaS Saas

Top 4 Ways To Generate Technology Leads

Unbound B2B

Introduction. Technology has advanced rapidly in the last few decades, impacting literally every aspect of business. From marketing to sales and customer service, technology has changed the way businesses run. But none of these areas have been turned upside down by technology like lead generation.

Email Marketing Hacks: How to Grow your Email List Organically

Unbound B2B

Introduction. Imagine no longer having to sink your time into 1:1 selling! Okay, you may still have to sink some time into this, depending on your business, but you can limit it with email marketing. Email marketing allows you to quickly reach more people without using more of your time, so you can focus on the good stuff – like, serving customers, making money, and other ways you love to build your business.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Growth In the Age of Pandemic: Lead Generation Partners Can Play a Pivotal Role

Unbound B2B

Three months ago, at the start of the new decade, marketers worldwide were readying themselves for a year of live events. Research had shown that events were pivotal in forming in-person connections with a digitally conscious world.

Ultimate Guide To Generating Leads for Cyber Security

Unbound B2B

The post Ultimate Guide To Generating Leads for Cyber Security appeared first on UnboundB2B. Ebook Resources Uncategorized

10 Ways to Add Value to Your Customer’s Buying Experience

Unbound B2B

Introduction. In a highly competitive business environment, customer experience is increasingly becoming a key differentiator. Customers are no longer basing their loyalty to brands on products or prices. Rather, they are choosing to stay loyal for the positive experiences they receive from them. As a matter of fact, 81% of businesses that offer customers positive experiences perform better than their competitors. The results of this are tangible.

The Art of Generating Leads for a Software Solution Company

Unbound B2B

Introduction. Software development companies are currently experiencing an explosion in competition, due to thousands of organizations that requires the expertise of sales teams and marketers to get their foot out of the blue to a green pasture.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

7 Real-Life Examples of Account-Based Marketing (ABM)

Unbound B2B

Introduction. Marketing is one of the oldest professions in the world. It is a vast industry, continually mutating and expanding. There were advertisers back in Pompeii, Egypt, and ancient Arabian cultures because humanity has always needed to promote their goods and services to those that need it.