Unbound B2B

Sales Strategies for B2B SaaS Businesses – Proven Tips

Unbound B2B

B2B companies are those that sell their products or services to other companies, instead of selling it to the customers. At present, the Software-as-a-Service industry is surging ahead at a rapid scale, thereby influencing a massive growth in the B2B market.

Top 30 Proven Techniques to Generate B2B Sales Leads in 2020

Unbound B2B

Introduction. The question, “how do I find new business leads?” is one that many companies grapple with.

Lead Generation Strategies That Work for B2B Companies

Unbound B2B

Introduction. Leads are users blipping your radar who are continually allowing you the opportunity to provide the kind of value-added services that solve their problems.

6 Email Marketing Trends That Will Shape the Software Industry in 2020

Unbound B2B

Introduction. Email marketing occupies a funny space in our digital marketing tool kit. For years there have been the naysayers, repeatedly calling it ‘dead’. As long ago as 2010, Facebook’s COO Sheryl Sandberg declared that email “is probably going away”. Yet here we are.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Top 15 Major B2B Marketing Trends for 2020 and Beyond

Unbound B2B

Introduction. The world has become a global village, thanks to technology. People now connect with friends, family, colleagues and business acquaintances from all over the world as though they were in the same room.

Top Sales and Marketing Pain Points for B2B SaaS

Unbound B2B

Introduction. The Software as a Service (SaaS) market is a difficult yet interesting concept to tackle. The concept is large and a number of components are difficult to isolate and resolve.

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Multi-Channel Lead Generation Strategies for Cloud Service Providers

Unbound B2B

Introduction-. What strategies do you follow for generating leads or converting leads into revenues for cloud service providers? Not sure? Have a glance at this piece of content, to get a brief idea about lead generation tactics for cloud services.

Content syndication: Extend your marketing programs to a new audience

Unbound B2B

Consumers in today’s world are overwhelmed with a multitude of options when it comes to buying new products. They have an extremely short attention span and expect companies to intrinsically tap into what they are looking for.

A Personalised Sales Script Can Uplift Your Inside Sales

Unbound B2B

When it comes to acing the sales aspect of your business, engaging the target audience plays a critical part. That’s where a solid sales pitch comes in.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Who Really Makes the Purchase in B2B Buying? – Know the Decision Makers

Unbound B2B

Buying and selling a product or service is not as straight-forward as it seems. There are several emotional as well as psychological aspects that play a significant part in confirming the purchase, and that usually goes unnoticed.

Why Account Based Marketing Is The Best Strategy to Work Around?

Unbound B2B

What is Account-Based Marketing?

Dont Fight with Traction for Your New Product Launch. Give It a Lead Generation Touch!

Unbound B2B

Introduction. Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction. Although the launch date is the “big reveal”, inbound lead generation activities to drive traction for new products start before launch and continue after launch.

Learn How Intent Data Can Help You Lower Customer Acquisition Cost

Unbound B2B

Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the case of investors, it is a great way to assess the business potential of an emerging company and the innovative products or services it offers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

A Powerful Marketing Strategy for SaaS: Drip Marketing Campaigns

Unbound B2B

Introduction: What is a Drip Marketing Campaign. Drip marketing refers to sending a stream of marketing messages (usually via email) to prospects, leads and customers, to stimulate conversion. This process is usually coordinated with the help of marketing automation software.

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

Introduction. From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience.

Top 3 Outbound Ways to Generate More Leads

Unbound B2B

Introduction. There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically.

Targeting the Right Buyer in The Web of B2B Buying Network

Unbound B2B

With more and more buyers gaining the decision-making power needed to influence buying processes, a revolution is underway in the B2B buying network for products and services. As a recent Accenture study observed, around 94% of B2B buyers have conducted an online research prior to making a purchase.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Digital Marketing Rules for Successful Lead Generation

Unbound B2B

Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy used to generate leads – and if it isn’t doing that, then something is going wrong. What is “ lead generation ”, exactly?

What Is a Lead Magnet and What Type of Lead Magnets Convert the Best?

Unbound B2B

Introduction. Every business today is looking for its lane in crowded markets. This means that the competition to stand out from the crowd and show potential buyers what you have to offer can feel like a mammoth task.

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Top 10 Facts of Artificial Intelligence and Social Media Marketing

Unbound B2B

Introduction. AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal touch from everything, proponents of AI hold the opposing view: that AI will introduce a more personal touch, especially in marketing.

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

Introduction. When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new leads to drive conversions. Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Focus on Your Brand First and Then Sales

Unbound B2B

Introduction. As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S

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The Ultimate Guide to Selling Your VoIP Services in 2019

Unbound B2B

Introduction. In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until 2020. What we see today is an industry that has surpassed this prediction and is expected to hit $204 billion by 2020.

Top 10 Signs Your Business Needs Lead Generation

Unbound B2B

Introduction. Lead generation is the buzz word at most businesses nowadays as it leads to increased traffic on the company website, better sales and results in bigger conversion rates. When you have an effective lead generation strategy, you are developing a focused channel for every prospective buyer to find what you are offering and see what sets you apart from similar businesses in the market today.

How to Get More Results Out of Your Marketing Funnel

Unbound B2B

Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

VoIP Service Provider Guide: Know How You Can Qualify Your Leads

Unbound B2B

Introduction. Generating sales-qualified leads for VoIP service providers always comes with its own set of challenges. In today’s market, there are no longer any major problems with reliability or connectivity.

Top 15 Lead Generation Ideas and Strategies for Software Companies

Unbound B2B

Introduction. For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software.

The Complete Guide To B2B Lead Generation

Unbound B2B

-->. Table Of Contents. Introduction. What Is A Lead? Top of the Funnel (ToFu). Middle of the funnel lead (MuFu). Bottom of the Funnel (BoFu). What Is Lead Generation? What Is B2B Lead Generation? How Does Lead Generation Work? Why Do You Need A Lead Generation Process? The Mechanics of A B2B Lead Generation. How Do You Qualify Someone As A Lead? Lead Generation Methods. How Outbound Lead Generation Can Boost Your Sales Process? How to Build an Effective Action Plan for Lead Generation.

How to Create Personalize Email Templates for B2B Buyers to Get More Clicks

Unbound B2B

Introduction. Email makes up an important part of b2b marketing. In a 2016 Salesforce survey conducted among 4000 marketers, 80% of respondents agreed that “email is core to their business”.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Align Your Inhouse and Outsourced Lead Generation Process and Get the Most of Your ROI

Unbound B2B

Introduction. When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every activity inhouse. Ultimately, there is need for both approaches in any company.