Type A Communications

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

Why B2B Brands Should Jump on the UGC Bandwagon

Type A Communications

January 2, 2018 by Mitch Duckler For years, the world’s biggest B2C brands (e.g. Starbucks, Target, Coca-Cola) have been riding the user-generated content (UGC) wave, while B2B brands have only recently begun to gain traction in creating and distributing UGC.

Trending Sources

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. read more.

Five Customer Experience Challenges That Must Be Overcome

Type A Communications

November 28, 2017 by Carlos Hidalgo Customer experience continues to take center stage with high-performing B2B organizations. According to a Forbes Insights, EY Study on Customer Experience, 69% of CMO’s state. read more.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

10 Things Marketers Need to Know About AI

Type A Communications

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to. read more.

Do You Suffer From Brand Detachment Disorder?

Type A Communications

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling

97 Customer Experience Stats Marketers Need to Know

Type A Communications

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more.

Stats 93

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

July 7, 2015 Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more. Brand Storytelling B2B Marketing content marketing storytelling

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Digitization or Integration: What’s Marketing’s Holy Grail?

Type A Communications

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy. read more.

How the Internet of Things Will Disrupt Digital Marketing

Type A Communications

July 6, 2017 by Beth Kotz The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the. read more.

4 Ways You Can Humanize Marketing and Build Relationships

Type A Communications

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how. read more. Creativity Marketing Brian Carroll Customer Experience Empathy marketing sales

3 Top Trends in Customer Experience

Type A Communications

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. read more.

How Empathy Will Grow Your Sales & Marketing Pipeline

Type A Communications

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean. read more. Customer Experience Marketing Sales Carla Johnson storytelling Type A Communications

Sales 84

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

11 Brutal Truths About Creativity That No One Wants to Talk About

Type A Communications

June 22, 2017 by Carla Johnson Creativity is a funny thing. People tell me they want more creativity in their life. They’re itchy to stretch themselves with new ideas at. read more. Creativity Carla Johnson Type A Communications

2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital. read more. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A Communications

Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

7 Storytelling Tips for Sales Teams

Type A Communications

October 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit. read more. Sales Storytelling Carla Johnson sales storytelling Type A Communications

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How Purpose Drives Profit & Performance in Uncertain Times

Type A Communications

August 3, 2017 by Carla Johnson Ancient mariners learned how to navigate by the stars for one important reason – when there was nothing else to guide their path, the. read more.

12 Lessons I’ve Learned From Writing 1,000 Blog Posts

Type A Communications

January 10, 2017 by Tom Pick In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick. read more. Marketing Andrew M.

Marketing’s Leadership Role in Driving Revenue

Type A Communications

September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with. read more.

Build 111

Good vs. Bad Content – What’s the Difference?

Type A Communications

June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that. read more. Marketing Chuck Frey content marketing Cultivate Communications digital marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Secret Phrase that Jump Starts Creativity

Type A Communications

January 12, 2017 by Carla Johnson Great ideas seem to be a chicken-or-the-egg conundrum. Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. read more. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communication

Design Thinking: What It Is and Why It Matters to Marketers

Type A Communications

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically. read more. Design Thinking Innovation Marketing

Growing Up – Moving Away from Kid’s Menu Content

Type A Communications

July 7, 2016 by Jeff Julian Content marketers love writing content. It’s almost like we made Content Marketing up just to fool our managers into letting us write and get. read more.

How Giving Useful Ideas and Secrets Builds Trust

Type A Communications

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about. read more.

Trust 70

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Wickedly Effective Storytelling: Exercise of the 5 Whys

Type A Communications

February 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become. read more. Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strateg

A Marketer’s Search for Meaning: 5 Attributes of Relevancy

Type A Communications

April 28, 2015 I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this. read more. B2B Marketing Creativity Innovation Leadership leadership

How a Content Marketing Mission Statement Supports the Brand Story

Type A Communications

January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is. read more. Content Strategy Brand Storytelling content marketing content mission

Brand 97

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Type A Communications

November 3, 2015 B2B buyers are driving their buying process and brands are still trying to catch up. What does that mean for marketers? Companies that want to survive in. read more. B2B Marketing Change Management Content Strategy DemandGen

Demand 101

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Type A Communications

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications

Rate 72

Why Context is More Important than Content in Marketing

Type A Communications

December 20, 2016 by Tony Zambito The transformation to a digital economy has shifted behaviors considerably in the past decade. Meaning marketers today must account for how to adapt to. read more. Customer Experience Marketing Carla Johnson Tony Zambito Type A Communications

Does Innovation Make a Company Innovative?

Type A Communications

January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline.

Want to Raise Prices? Focus on Storytelling

Type A Communications

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Companies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more. Storytelling Carla Johnson Digital Storytelling storytelling Type A Communications

Price 75

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.