Type A Communications

Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

How to Choose the Right Influencers to Support Your Marketing Initiatives

Type A Communications

March 20, 2018 by Sam Holzman Inbound marketing has undergone a significant transformation in recent years. In the current age of rapid technological growth and social connectedness, customers no longer respond to traditional advertising methods.

10 Women in Technology Speakers to Keynote Your Event

Type A Communications

February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events.

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The 10 Functions of Storytelling

Type A Communications

June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use it. Storytelling comes down to two things – connection and engagement.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

2 Phrases That Inspire Courageous Marketers

Type A Communications

June 5, 2018 by Carla Johnson Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’s all the great ideas?? Our competition is killing us!” Teams say, “I bring you great ideas five times a day!

Defining Modern Customer Experience

Type A Communications

April 17, 2018 by Carla Johnson I spent last week at Oracle’s Modern Customer Experience conference in Chicago.

Is Marketing Its Own Worst Enemy?

Type A Communications

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value.

15 Ways to Build a Thriving Corporate Culture

Type A Communications

March 1, 2018 by Carla Johnson I’m back on my track of digging into corporate culture and what it means to customer experience and innovation. Enlist, empower and encourage Culture is created by people. To create culture, we have to openly seek out people to be a part of it.

97 Customer Experience Stats Marketers Need to Know

Type A Communications

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more.

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Stuck on Words: How Can Marketing Connect With Customers Better?

Type A Communications

December 5, 2017 by Brian Carroll How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a. read more.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Understanding How, When and Why Customers Buy

Type A Communications

March 8, 2018 By Carla Johnson Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. Despite what they have in common, they could be very different customers once we dig into the details.

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Orchestrating the Experience: The New Buyer and Their Journey

Type A Communications

March 29, 2018 by Carla Johnson Just what is a “buyer’s journey?” Do our customers really go through some kind of predictive path on their way to buying a product or service? Has this really changed over the last decade?

Human-Centered Design: What It Is And Why It Matters in Marketing

Type A Communications

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi. read more.

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Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

How the Internet of Things Will Disrupt Digital Marketing

Type A Communications

July 6, 2017 by Beth Kotz The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the. read more.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Digitization or Integration: What’s Marketing’s Holy Grail?

Type A Communications

May 11, 2017 by Carla Johnson One of the primary drivers of change for businesses in the last decade has been digital transformation. But with the shift to a heavy. read more.

30 Seconds to Killer Storytelling Anytime, Anywhere

Type A Communications

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. That’s great!” readers tell me. read more.

The 10 Functions of Storytelling

Type A Communications

June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use it. Storytelling comes down to two things – connection and engagement.

Five Customer Experience Challenges That Must Be Overcome

Type A Communications

November 28, 2017 by Carlos Hidalgo Customer experience continues to take center stage with high-performing B2B organizations. According to a Forbes Insights, EY Study on Customer Experience, 69% of CMO’s state. read more.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital. read more. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A Communications

17 Famous Quotes on Creativity to Inspire Your Marketing

Type A Communications

January 26, 2017 by Carla Johnson One of the biggest complaints I hear from B2B marketers is that they don’t have what it takes to be creative. To clarify, they. read more.

Leaders – Make Your Communications Useful

Type A Communications

October 12, 2017 by Michelle Smith The way in which leaders communicate with employees is one of the most effective factors in creating and increasing employee engagement, as well as in retaining top talent. read more.

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Type A Communications

May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype?

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

10 Things Marketers Need to Know About AI

Type A Communications

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to. read more.

Are You Guilty of Content Foie Gras?

Type A Communications

February 2, 2017 by Carla Johnson An interesting question came up at dinner the other day. I was in Chicago catching up with my good friend Evan McLaughlin. Evan and. read more.

The Multidimensional Customer: Building Experiences from the Outside In

Type A Communications

January 25, 2018 by Carla Johnson When, where, why and how do people spend money? The motivations that make up how people make decisions have become incredibly complex in the last few years.

11 Brutal Truths About Creativity That No One Wants to Talk About

Type A Communications

June 22, 2017 by Carla Johnson Creativity is a funny thing. People tell me they want more creativity in their life. They’re itchy to stretch themselves with new ideas at. read more. Creativity Carla Johnson Type A Communications

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

March 22, 2018 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed.

Good vs. Bad Content – What’s the Difference?

Type A Communications

June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that. read more. Marketing Chuck Frey content marketing Cultivate Communications digital marketing

Why Customer Experience Is Failing

Type A Communications

May 1, 2018 By Carlos Hidalgo A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing. To Differentiate.

Can Content Marketing Create Corporate Culture?

Type A Communications

August 25, 2015 Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses. read more. Content Strategy Employee Communications Internal Communications Brand Storytelling content marketing content strategy

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

7 Steps to Contextually Relevant Customer Experiences

Type A Communications

July 4, 2017 by Carla Johnson There’s an unequivocal connection between brand stories and customer experiences. Companies that don’t have a solid narrative in place are the ones guilty of. read more.

Marketing’s Role in CEO Success – Do You Play a Part?

Type A Communications

June 29, 2017 by Carla Johnson Successful CEOs understand that the ability to communicate and drive ideas forward is one of the most important skillsets of a modern-day executive. read more.

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

July 7, 2015 Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more. Brand Storytelling B2B Marketing content marketing storytelling

5 Steps to Help Employees Keep Pace with Digital Transformation

Type A Communications

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who. read more.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.