Sat.Sep 29, 2007 - Fri.Oct 05, 2007

The Point

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

If your company is generating enough leads already, please stop reading right there. Still here? There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without.

Analytica Provides Low-Cost, High-Quality Decision Models

Customer Experience Matrix

My friends at DM News , which has published my Software Review column for the past fifteen years, unceremoniously informed me this week that they had decided to stop carrying all of their paid columnists, myself included. This caught me in the middle of preparing a review of Lumina Analytica , a pretty interesting piece of simulation modeling software. Lest my research go to waste, I’ll write about Analytica here.

Trending Sources

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

Marketing Performance Measurement: No Answers to the Really Tough Questions

Customer Experience Matrix

I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value. Both questions have standard answers. Channel allocation is handled by marketing mix models, which analyze historical data to determine the relative impact of different types of spending.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy