2010

The Effective Marketer

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what's out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns

Marketing Automation Monday is Here!

The Effective Marketer

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association, a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices

Trending Sources

Marketing By Objectives « The Effective Marketer

The Effective Marketer

In a recent article for the CMO Council's Newsletter, Nicolas Watkis argues “Marketers won't succeed if they don't have objectives”. Right on, my friend! As we have all heard before, marketers are now more than in any other time being

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year. Their latest study points out that

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How Success is Misunderstood

The Effective Marketer

How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends”, then you're thinking smart. Success can be based on a number of different factors and it also varies based on who you

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

Prototyping with Powerpoint Website re-designs are a common project on the hands of marketers at companies of all sizes. From quick home page makeovers to complete re-design and re-branding,there's a lot of communication between the

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

How can a company embark on an branding campaign without prominently displaying its logo? What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario, a financial services business

Marketing Content That Sells

The Effective Marketer

When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Ghost Blogging Debate Done Right

The Effective Marketer

If there is a discussion that will never die is the Ghost Blogging debate. I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch

Mapping the Social Media Landscape

The Effective Marketer

Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge”. It's also a wonderful way to communicate your message. Marketers that manage to become good at visual data communication can

Best Companies Don't Need Marketing

The Effective Marketer

Interesting set of articles on Inc's Magazine June Edition “Inside America's Best Run Companies”, showing how the best small business companies run and the perks and benefits they have to attract and retain top talent

How to Fail at Social Media

The Effective Marketer

The challenge of keeping up with the competition in the social media space is not new. The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher

What Trigonometry Has to Do With Marketing?

The Effective Marketer

A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

What Type of Marketer Are You?

The Effective Marketer

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers; Job Marketers

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company's

Explaining Social Media

The Effective Marketer

If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Last week I started an email design gallery containing a series of HTML emails I received. This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Studies from multiple email marketing service providers show different numbers

Marketing By Objectives

The Effective Marketer

In a recent article for the CMO Council's Newsletter, Nicolas Watkis argues “Marketers won't succeed if they don't have objectives”. Right on, my friend! As we have all heard before, marketers are now more than it any other time being

How Success is Misunderstood

The Effective Marketer

How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends”, then you're thinking smart. Success can be based on a number of different factors and it also varies based on who you

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Who's the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H.

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1.

Lead 81

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective.

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Is Traditional B2B Marketing Dead?

Everything Technology Marketing

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?"

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it?

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time.

11 Myths of Social Media Marketing

Webbiquity

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all.

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.