Wed.Feb 15, 2012

The Effective Marketer

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Blogging 101

Biznology

Image via Wikipedia. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but don’t know where to start?

Twitter Challenge Update: 3 Things I’ve Learned So Far

B2B Memes

Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Rather than explain the details here, I refer you to my original post.). So far, I’m more or less meeting the goal. I’ve produced the minimum number of tweets every day so far, though doing so did require a couple of late-night efforts.

Facebook and Google Going Big on Online Display Ads

Modern Marketing

by Jesse Noyes | Tweet this Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. Digital Future in Focus for 2012 on Friday and it showed big brands are pushing online display ads hard.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]

Hubspot

Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” ” But the third most popular Google search about mobile marketing is “What is mobile marketing?”

SMS 50

11 LinkedIn Marketing Gems You're Missing Out On

Hubspot

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 277% more effective , in fact.

How Social Media Capitalism Will Affect Your Future Marketing Strategy

Hubspot

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines.