Tue.Nov 29, 2011

The Effective Marketer

5 Steps To Get Your Social Media Game On

Marketing Insider Group

Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon!

The art of writing the perfect blogger pitch


Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Trending Sources

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.

Media 34

Inbound Marketing: A Square Peg in a Round Hole?

Digital B2B Marketing

Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all. Most B2B marketers are not providing pure commodity products, even in commodity markets.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

12 Tips to Instantly Enhance Video Production Quality


Video content can be a valuable asset in your inbound marketing content mix. In fact, by 2013, 90% of internet traffic is expected to be video. But getting people to sit through your videos can be challenging, considering 33% of viewers say "no thank you" and move on after watching just 30 seconds.

Should You Say YES or NO to Social Media?

Great B2B Marketing

Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer. The speaker at the event mentioned social media and the guy immediately stated, “I hate social media.

The 8 Best Link-Building Tactics to Boost Off-Page SEO


In search engine optimization , inbound links are a marketer's most powerful asset.

Iron Mountain Cost Savings Advisor Interactive White Paper

The ROI Guy

Iron Mountain needed to better connect and engage with busy executives, to help these prospects understand the potential risk mitigation and costs savings from improving eDiscovery best practices. Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

2011 Top Sales & Marketing Awards Nominations


I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards.

The Death of Email Marketing

Tomorrow People

Why your email marketing campaign doesn’t need inbound marketing. So you send out emails on a regular basis. But you’ve heard that inbound marketing may well be able to boost the results it’s bringing your business. Here are three reasons why your email marketing doesn’t need inbound marketing: 1. If you’re happy with one-off blasts that get patchy results. Can you measure the exact return on investment you’re getting from those email blasts?

Want great posts on your business blog? …read this

EMagine B2B Blog

By now, I’m betting that your B2B has taken our advice (along with that of most of the known marketing universe) and started a company blog. If so, that’s a great start! But now comes the challenge of making it good …or at least good enough to attract new readers, maintain a growing core of [.]. B2B Web Strategy Blogs, Blogging

Formulas for B2B Marketing

Modern B2B Marketing

by Maria Pergolino When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for optimizing leads, lead scoring and sales. And some of their techniques can get pretty complicated.

Congratulations to the Winner of our Patriots Tickets Giveaway


Here's the moment you've all been waiting for! winner of 2 Patriots Tickets ?to to this Sunday's ?Pats Pats vs. Colts game ?is? Joselin ?Mane Mane ?from? BostonTweetUp.? Congratulations to Joselin who scanned a QR Code & entered at our booth this past September at the? Web Innovators ?Conference. Conference. Send Joselin a congratulatory tweet? JoselinMane ?- remember, he does have? tickets. Thanks to all of you for your entries and for sharing our Pat's Ticket Sweepstakes with your friends.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.