Tue.Nov 29, 2011

The Effective Marketer

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs!

5 Steps To Get Your Social Media Game On

B2B Marketing Insider

Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon!

Trending Sources

The art of writing the perfect blogger pitch


Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.

Media 34

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

5 Awesome Examples of Engaging Social Media Campaigns


So you want more Twitter followers, eh? You want to increase your 'likes' on your Facebook business page ? Social media sites make great tools to engage prospects and customers as well as share content and messages about your brand.

12 Tips to Instantly Enhance Video Production Quality


Video content can be a valuable asset in your inbound marketing content mix. In fact, by 2013, 90% of internet traffic is expected to be video. But getting people to sit through your videos can be challenging, considering 33% of viewers say "no thank you" and move on after watching just 30 seconds.

Should You Say YES or NO to Social Media?

Great B2B Marketing

Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer. The speaker at the event mentioned social media and the guy immediately stated, “I hate social media.

The 8 Best Link-Building Tactics to Boost Off-Page SEO


In search engine optimization , inbound links are a marketer's most powerful asset.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Iron Mountain Cost Savings Advisor Interactive White Paper

The ROI Guy

Iron Mountain needed to better connect and engage with busy executives, to help these prospects understand the potential risk mitigation and costs savings from improving eDiscovery best practices. Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper.

Tools 12

Want great posts on your business blog? …read this

EMagine B2B Blog

By now, I’m betting that your B2B has taken our advice (along with that of most of the known marketing universe) and started a company blog. If so, that’s a great start! But now comes the challenge of making it good …or at least good enough to attract new readers, maintain a growing core of [.]. B2B Web Strategy Blogs, Blogging

B2B 11

The Death of Email Marketing

Tomorrow People

Why your email marketing campaign doesn’t need inbound marketing. So you send out emails on a regular basis. But you’ve heard that inbound marketing may well be able to boost the results it’s bringing your business. Here are three reasons why your email marketing doesn’t need inbound marketing: 1. If you’re happy with one-off blasts that get patchy results. Can you measure the exact return on investment you’re getting from those email blasts?

2011 Top Sales & Marketing Awards Nominations


I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards.

Formulas for B2B Marketing

Modern B2B Marketing

by Maria Pergolino When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for optimizing leads, lead scoring and sales. And some of their techniques can get pretty complicated.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Congratulations to the Winner of our Patriots Tickets Giveaway


Here's the moment you've all been waiting for! winner of 2 Patriots Tickets ?to to this Sunday's ?Pats Pats vs. Colts game ?is? Joselin ?Mane Mane ?from? BostonTweetUp.? Congratulations to Joselin who scanned a QR Code & entered at our booth this past September at the? Web Innovators ?Conference. Conference. Send Joselin a congratulatory tweet? JoselinMane ?- remember, he does have? tickets. Thanks to all of you for your entries and for sharing our Pat's Ticket Sweepstakes with your friends.