Sat.Mar 06, 2010 - Fri.Mar 12, 2010

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what's out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns

Trending Sources

The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.

What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

Tweet. One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Tweet.

The Shift to New Media Cannot Be Gradual

B2B Memes

CJR: Huge culture gap between print and online. In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The vocabulary, the ethos, the culture, the methods would all be organic extensions of print.

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Today I’m at the Sales 2.0 Conference in San Francisco. I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Tweet.

Why CEO’S Should Focus On Buyer Enablement

Tony Zambito

As a buyers’ marketplace takes hold in the 21 st century, it is becoming increasing clear that the mindset of CEO’s and senior executives need to undergo some significant alterations.

We’ve hit a new low: The shittiest social media marketing plan ever

grow - Practical Marketing Solutions

A local news and media company is getting into the social media consulting business. You heard me right. They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!

A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable. Like it or not, there is a role in most publications for run-of-the-mill, commodity content. The challenge for editors is not to eliminate such content, but to manage it effectively.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum?

Manhattan Associates Takes Home An AMY

The Content Factor

Congratulations to client Manhattan Associates for winning an AMY at last night's American Marketing Association awards dinner. The win was for "Zero Dissapointment Retail," Manhattan's unique offering and clever campaign that helps retailers offer a seamless cross-channel (Web, mail, store, call center) shopping experience to their customers. read more

How to Use the Social Web to be a Star at Work

grow - Practical Marketing Solutions

A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.

Social media raises the bar for customer intimacy

Chris Koch

Social media is raising the bar on customer intimacy. Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Rooted in Michael Porter’s timeless work in business strategy, Treacy and Wiersema took it a step further with their three “value disciplines.”. The theory is that every company competes in three disciplines: Customer intimacy.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Understanding the Problem of Dirty Data

Reachforce

Dirty data costs companies billions every year in wasted resources and lost productivity. This is true whether the data is purchased, gathered via download offers or stored in a company’s internal database. This problem is driven by several factors. Today’s mobile workforce is changing jobs faster than ever before. According to

The Call to Action Has Become a Call to Knowledge

The Content Factor

As many have said, the B2B "sales cycle" is becoming a "buying cycle" where the prospect has control over the relationship. Although the graphic of the sales funnel will be with us forever, the days are numbered when Marketing and Sales can claim to be the ones moving prospects through the funnel. In the social media world, prospects move when they want to move. read more.

How to increase your Sales Effectiveness with Content?

Ambal's Amusings

How to develop your customer's buying milestones? How to use a customer decision plan to clode a deal? How to get your prospects to call you back? Sales Veteran Michael Griego covers these question and more in his book 42 Rules to Increase Sale Effectiveness. I have invited Michael to share his insights on how the sales landscape has changed over the decades.

B2B Marketing Automation: Here’s My Definition

Sales Lead Insights

How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Unfortunately it’s a mouthful, isn’t it?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Get More From Your In-house Database

Reachforce

To get more from your in-house data for lead generation, you need to keep it clean ? but that’s like hitting a moving target. With companies merging or going out of business and a workforce that is constantly changing, marketing databases get dirtier at an alarming rate. In fact, 2.1%

Does Your Marketing Consultant Get Things Done?

B2B Marketing Traction

B2B Marketing Automation Twitter Contest

LeadSloth

Genius.com has launched the Marketing Automation Tweeter contest to identify the most popular Tweep who tweets about Marketing Automation. 25 people are nominated, including myself. I thought it would be fun to try to find additional criteria for finding the top Marketing Automation Tweeters. I used two: Twitter Grader and the number of Tweets containing “Marketing Automation&#. It is clear most of the nominees belong to the Twitter elite, with Twitter Grades in the upper nineties.

The End of The Trust Agent?

grow - Practical Marketing Solutions

It’s uncommon to see much written about individual personalities on the social web — in fact it’s taboo. However, it’s important to occasionally look at Chris Brogan as a living social media business case study for two reasons: 1) It’s hard to comment on the state of the nation without mentioning the president. 2) Chris Brogan is a pioneer. The issues and opportunities he faces are instructive to all churning in his wake.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

March 18 Webinar: Join us for "Finding and Winning New Business"

ViewPoint

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With this checklist, you can build a compelling landing page

EMagine B2B Blog

It may be the most critical component of your pay per click (PPC) program. It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere). Yes, it’s your landing page. Much has been written about how not to do one; there’s even [.].

Break Your Lead “Pusher” Habit for More Sales

LEADership

“Pushing” sales leads out to field reps and resellers is a traditional industry habit for most B2B marketers that is terribly inefficient. Sales people, like all human beings, simply don’t value something as much if it is given to them without cost or condition. As a result, leads that are “pushed” to the field are often not followed up in a timely manner, resulting in poor conversion rates and lost sales opportunities.

How to sell stuff on your B2B blog without being annoying

grow - Practical Marketing Solutions

I’m hoping by now the “selling is bad&# phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right? Earlier this week I wrote about a growing trend toward sponsored posts and outright selling on blogs.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results