Sat.Mar 06, 2010 - Fri.Mar 12, 2010

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what's out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns

Trending Sources

The One Effective Use of Facebook for B2B Marketing


You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.

Brand 12

What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

Tweet. One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage.

B2B 2

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction


The Shift to New Media Cannot Be Gradual

B2B Memes

CJR: Huge culture gap between print and online. In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The vocabulary, the ethos, the culture, the methods would all be organic extensions of print.

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.

B2B 2

Sales 2.0: Marketing Automation & Salesforce Chatter


Today I’m at the Sales 2.0 Conference in San Francisco. I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction


Why CEO’S Should Focus On Buyer Enablement

Tony Zambito

As a buyers’ marketplace takes hold in the 21 st century, it is becoming increasing clear that the mindset of CEO’s and senior executives need to undergo some significant alterations.

A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable. Like it or not, there is a role in most publications for run-of-the-mill, commodity content. The challenge for editors is not to eliminate such content, but to manage it effectively.

Manhattan Associates Takes Home An AMY

The Content Factor

Congratulations to client Manhattan Associates for winning an AMY at last night's American Marketing Association awards dinner. The win was for "Zero Dissapointment Retail," Manhattan's unique offering and clever campaign that helps retailers offer a seamless cross-channel (Web, mail, store, call center) shopping experience to their customers. read more

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum?

Social media raises the bar for customer intimacy

Chris Koch

Social media is raising the bar on customer intimacy. Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Rooted in Michael Porter’s timeless work in business strategy, Treacy and Wiersema took it a step further with their three “value disciplines.”. The theory is that every company competes in three disciplines: Customer intimacy.

Understanding the Problem of Dirty Data


Dirty data costs companies billions every year in wasted resources and lost productivity. This is true whether the data is purchased, gathered via download offers or stored in a company’s internal database. This problem is driven by several factors. Today’s mobile workforce is changing jobs faster than ever before. According to

The Call to Action Has Become a Call to Knowledge

The Content Factor

As many have said, the B2B "sales cycle" is becoming a "buying cycle" where the prospect has control over the relationship. Although the graphic of the sales funnel will be with us forever, the days are numbered when Marketing and Sales can claim to be the ones moving prospects through the funnel. In the social media world, prospects move when they want to move. read more.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How to increase your Sales Effectiveness with Content?

Ambal's Amusings

How to develop your customer's buying milestones? How to use a customer decision plan to clode a deal? How to get your prospects to call you back? Sales Veteran Michael Griego covers these question and more in his book 42 Rules to Increase Sale Effectiveness. I have invited Michael to share his insights on how the sales landscape has changed over the decades.

March 18 Webinar: Join us for "Finding and Winning New Business"



How to Get More From Your In-house Database


To get more from your in-house data for lead generation, you need to keep it clean ? but that’s like hitting a moving target. With companies merging or going out of business and a workforce that is constantly changing, marketing databases get dirtier at an alarming rate. In fact, 2.1%

B2B Marketing Automation: Here’s My Definition

Sales Lead Insights

How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Unfortunately it’s a mouthful, isn’t it?

B2B 2

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Does Your Marketing Consultant Get Things Done?

B2B Marketing Traction

B2B Marketing Automation Twitter Contest

LeadSloth has launched the Marketing Automation Tweeter contest to identify the most popular Tweep who tweets about Marketing Automation. 25 people are nominated, including myself. I thought it would be fun to try to find additional criteria for finding the top Marketing Automation Tweeters. I used two: Twitter Grader and the number of Tweets containing “Marketing Automation&#. It is clear most of the nominees belong to the Twitter elite, with Twitter Grades in the upper nineties.

B2B 2

Break Your Lead “Pusher” Habit for More Sales


“Pushing” sales leads out to field reps and resellers is a traditional industry habit for most B2B marketers that is terribly inefficient. Sales people, like all human beings, simply don’t value something as much if it is given to them without cost or condition. As a result, leads that are “pushed” to the field are often not followed up in a timely manner, resulting in poor conversion rates and lost sales opportunities.

Social media and pest control

Wondering Out Loud

Ever had a squirrel in your house? . Last week my wife called to tell me there were gnaw marks on a one of the windowsills in the living room. I suggest the 2 year old might be working on a molar, but that idea was scuttled when she told me the marks stretched for 2 feet and whatever did it had to be on the job for quite some time. That’s when I knew we had an unwanted visitor in the house. The only question was what type of visitor it was.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Time to Result: What Value-Based Sales Tools are all About

The ROI Guy

Research content is any content that is valuable to a business person because it helps them shorten the “time to result.” states Rex Hammock's blog post about the two most important content elements in B2B marketing campaigns. According to Mr. Hammock, "In business and online content, the concept of time to result typically refers to the time necessary for a busy business person to get to the information he or she needs to answer a question, or make a decision."

With this checklist, you can build a compelling landing page

EMagine B2B Blog

It may be the most critical component of your pay per click (PPC) program. It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere). Yes, it’s your landing page. Much has been written about how not to do one; there’s even [.].

Sales 2.0: Sell Faster, Better, and Smarter

Modern B2B Marketing

The Sales 2.0 Conference in San Francisco has kicked off with quite a big start. Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0.

B2B spending on interactive marketing will double by 2014

The ROI Guy

According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from 2009's $2.3B total. According to Forrester’s Michael Greene in the report, B-to-b marketers “have begun to clamp down on expensive offline tactics and are instead turning to measurable, ROI-driven online channels.” Reference: [link]. Forrester B2B interactive marketing

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.