Business Intelligence and the One Big Button
Customer Experience Matrix
MARCH 2, 2007
Literal-minded creature that I am, yesterday’s discussion of organizing analysis tools around questions led me to consider changing my sample LTV system to open with a list of questions that the system can answer. Selecting a question would take you to the tab with the related information. Nothing unique here—many systems do this.) But I soon realized that things like “How much do revenue, marketing costs and product costs contribute to total value?” aren’t really what managers want to know.