Sat.Feb 24, 2007 - Fri.Mar 02, 2007

The Content Factor

Business Intelligence and the One Big Button

Customer Experience Matrix

Literal-minded creature that I am, yesterday’s discussion of organizing analysis tools around questions led me to consider changing my sample LTV system to open with a list of questions that the system can answer. Selecting a question would take you to the tab with the related information. Nothing unique here—many systems do this.) But I soon realized that things like “How much do revenue, marketing costs and product costs contribute to total value?” aren’t really what managers want to know.

Users Want Answers, Not Tools

Customer Experience Matrix

I hope you appreciated that yesterday’s post about reports within the sample Lifetime Value system was organized around the questions that each report answered, and not around the report contents themselves. You DID read yesterday’s post, didn’t you? Every last word?) This was the product of considerable thought about what it takes to make systems like that useful to actual human beings.

Trending Sources

Sanjaya Malakar is Benefiting by a Complex System Anomoly

Smashmouth Marketing

I watch American Idol. I'm not ashamed. My daughter Melissa got me into it. But one thing my daughter listens to all week is how I complain about the voting format. The audience is presented with 10 contestants and can vote for their favorites. The dynamic that takes place is unfair. The standout singers get the votes, and the people that did really bad and need to be saved get the votes. The middle ground, those contestants that should survive another week, get lost in the action.

Anther Unforgivably Long Post on Lifetime Value

Customer Experience Matrix

A few weeks ago I wrote a long series of posts about the uses of Lifetime Value. I made several references to a “Lifetime Value system” that would support many of these applications. I’ve now taken the logical next step and built a sample system, just to see how well what I described hung together in practice. This only took a few days work, using a very slick and efficient business intelligence tool called QlikTech (for which Client X Client is a reseller, if anyone is interested).

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

A/B Testing E-Marketing Tips

Anything Goes Marketing

Does the word "test" still make you tense up and think of your high school math teacher with the bad comb over? When it comes to e-marketing, testing takes on a whole new meaning. If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. at least a few hundred times. OK, that's a bit of an exaggeration but if you read her stuff, you know what I mean.

Worried About Email Deliverability and Being Blacklisted?

Anything Goes Marketing

Stefan Pollard over at EmailLabs continues to write great articles on email marketing. In his recent article over at ClickZ called Get Over Being Blocked , he outlines how you can check if your IP address that your emails are being sent from has been blacklisted and how you can get yourself "clean". Your email provider will let you know what your IP address is if you don't know it or check out these IP look-up services: SURBL and DNSstuff. Not sure if you have been blacklisted?

B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation Blog

ultimately, the purpose of b2b marketing is to help the sales team sell. but marketers often get so wrapped up in driving activity that they seem to forget it's about driving sales conversion. for example, ask most executives and

B2B Lead Generation Blog: On giving away ideas

B2B Lead Generation Blog

I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. He said something like, "I think companies [like yours] give away many of their trade secrets on their

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Book Review: Made to Stick

WebMarketCentral

Made to Stick: Why Some Ideas Survive And Others Die by Chip and Dan Heath explores why some ideas "stick" in our consciousness while others are never understood in the first place and are quickly forgotten.