Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'
APRIL 15, 2016
Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources.
Insight into the Growing Impact of Mobile Video Marketing
FEBRUARY 10, 2016
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy.
Google to Businesses: You Have Until April 21st to Get Mobile Friendly
MARCH 6, 2015
Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21 st , Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results.
Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
FEBRUARY 20, 2016
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle.
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
Forget Link Building: Time to Embrace the Google Knowledge Vault
JULY 2, 2015
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages.
Is it Time to Ditch the Term “Social”?
JUNE 9, 2016
Is social media social? Social
What is Proximity Based Marketing?
FEBRUARY 3, 2016
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits.
Make Your Content Searchable, Shareable, and Snackable!
FEBRUARY 17, 2016
So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening?
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
How to Optimize My Landing Pages
JULY 20, 2015
Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)?
Social Media Marketing: It's Complicated.
NOVEMBER 26, 2014
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).
Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
MAY 29, 2015
A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world.
The Importance of Brand Integrity in the Digital Age
APRIL 18, 2015
A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background….
How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
APRIL 3, 2014
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.
3 Inbound Marketing Insights from the State of Inbound 2016 Report
SEPTEMBER 20, 2016
It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider.
Inbound Marketing : Out with the Old, In with the New [Infographic]
AUGUST 11, 2015
Finding it hard to track return on investment with your outbound marketing efforts? Time to move past the days of interrupting customers with products and services they aren’t interested in—out with old and in with the new.
Note to Businesses: We’re All in eCommerce Now
JANUARY 27, 2016
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce.
5 Pillars of Marketing Automation Success
Ensure Your B2B Marketing Clients Get the Best Results
4 Tips to Prepare for Google's Ever-Changing SEO Strategy
APRIL 28, 2014
In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent.
How to Transform Yourself into a Marketing Technologist
APRIL 17, 2014
I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated.
7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]
JULY 22, 2015
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy.
Why Your Brand Should Invest in Mobile Video Advertising
MAY 6, 2015
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.
Flip My Funnel - Guide To B2B Account Based Marketing
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
DECEMBER 9, 2014
For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza).
Synecore's Top Marketing Words That Convert [INFOGRAPHIC]
JULY 22, 2014
You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging.
Schema Markup: The Most Under-Utilized Tool for SEO
MAY 16, 2014
Today, I’d like to let you in on a secret, perhaps one of the biggest secrets in marketing today. A secret so impactful that it may very well change the way your customers interface with your brand. Well, it’s not really a secret, more of a grossly underutilized tool for SEO: Schema Markup.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time.
Everybody Wins With Responsive Web Design [INFOGRAPHIC]
SEPTEMBER 14, 2013
Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process.
10 Awesome Examples of Ecommerce Sites Using Responsive Web Design
APRIL 13, 2013
I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it seems like a RWD design might only be practical for the more creative type of website.
WTF is Content Marketing, Anyway?
NOVEMBER 18, 2014
Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London.
The Website Redesign Checklist [Infographic]
APRIL 7, 2014
Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything! Follow @jAtkO23. Follow @SyneCoreTech
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.
Responsive Web Design: 11 Great Examples from the Financial Industry
APRIL 24, 2013
A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design , or RWD. Well I am here to tell you that is simply not true. Responsive web design can be used as a tool to help any type of website become more usable across device sizes.
4 Telltale Signs That You Need a Website Redesign
APRIL 8, 2014
Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry.
Why Your Company Should Hire an Inbound Marketing Agency
DECEMBER 10, 2015
As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising.
Mobile Marketing: The Future of Marketing
APRIL 1, 2014
In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner.
The B2B Demand Gen Marketing Playbook
To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.