Why Now is the Time for ABM


How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? We’re all finding our way in this new world.

Your Business Event is Cancelled - Now What?


With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. We’re living through unprecedented and uncertain times.

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How Inbound Marketing Can Help B2B Enterprise Technology Organisations


How can a strategic approach to inbound bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years.

5 Digital Content Distribution Strategy Tips


To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

8 Content Marketing Strategy Tools For Your Next Campaign


Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process.

Strategic IC’s Intent ABM Programmes Recognised with Gold Tier Accreditation


Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. What is Nexus?

How to Use Intent Data in B2B Campaigns


Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix?

How To Define A Content Mapping Strategy


What is content mapping and why should you consider it within your content strategy? There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey.

8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate


What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 Ways HubSpot Sales Software Can Streamline Your Sales Process


How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process?

7 B2B Tech Marketing Takeaways from SaaStr Europa 2019


After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019.

How is Intent Data Collected, and How Can It Enhance B2B Campaigns?


Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? Where does it come from and how can you leverage it? Footprints in the Snow.

ABM in Action: Watch How Acxiom Created a £1.5m Pipeline in 120 Days


Video: See how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling. Watch the Video: How Acxiom Created a £1.5m Pipeline in 120 Days.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Key Takeaways from the “State of ABM” Sirius Decisions Report


We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future. The State of ABM in 2019.

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B


What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference?

Strategic IC Recognised in the 2019 Technology Category of the Parliamentary Review


Recognised as a best practice representative in the Technology publication category, Strategic IC is proud to have participated in the 2019 Parliamentary Review. Strategic IC is proud to have participated in the annual Parliamentary Review as a Best Practice Representative in the Technology category.

Driving Growth in B2B Tech Sales - Marketing at ZMOT with Intent-Data


In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? Solving the B2B Technology Sales and Marketing Challenge.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)


As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015.

How LinkedIn’s Interest Targeting Feature Can Enhance ABM


Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

Why Consider Brand Storytelling in Your B2B Content Strategy?


If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? Did you know that when we hear a good story, our levels of oxytocin increase?

Intent-Driven Campaigns: Challenges, Solutions and the Value of Context, Timing and Relevance


What challenges do marketers face when trying to build intent-driven campaigns? And how can an intent solution deliver comprehensive value? Intent-Driven Campaign Challenges and Solutions.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Why Pillar Content Should Be A Part Of Your Content Strategy


What are pillar pages, what benefit do they offer and why should they form a part of your wider content strategy? What Are Pillar Pages?

7 Marketing and Sales Takeaways From INBOUND 2018


Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston.

SIC 77

Intent-Driven, Intelligent ABM: 5 Takeaways To Consider


We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Register or find out more here. Why Intent-Driven ABM Campaigns?

4 Advantages of Using Buyer Intent Data in ABM


What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Reaching customers at the perfect moment in their purchasing journey is the nirvana of Account-Based Marketing. Knowing where a potential client is in their buying journey - and engaging with them appropriately - can mean the difference between achieving a sale or losing the opportunity.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

What is Intent Data, and How Can You Include It In Your Campaigns?


Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data?

Jon Clarke on the Origins of Intent Data, and Its Value to Marketing and Sales


How did intent data come to be so valuable in delivering intelligent, effective marketing and sales campaigns, and why are organisations increasingly incorporating buying intent data into their strategic mix? Jon Clarke on the Origins of Intent Data, and its Value to Marketing and Sales.

6 Considerations For Marketing With Buying Intent


Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data.

The Value of Video Content for B2B Content Strategies


What content formats do your audience engage with? We explore the rising value of video content, and why it’s a key format within engaging content strategies. With many content formats to choose from, it can be hard to know where to focus your content efforts! Having a balance of content. from topic-mapped pillar pages , to related blog articles, eBooks and more, can cement your authority, both as a thought leader and in search results.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Selecting the Best Digital Marketing Channels For Your Objectives


To see success in your campaigns, it’s crucial to consider your marketing channel mix. Here, Campaign Monitor explore three digital channels your campaigns should consider. Choosing the Right Channel For Your Campaigns. Today, it’s easy for marketers to feel overwhelmed by options! With a wide variety of digital marketing channels, tactics, and even agencies, understanding the best approach to take is increasingly complex.