Strategic-IC

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Let’s talk ABM: 6 ways ABM builds a community of loyal customers

Strategic-IC

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz.

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Let’s talk ABM: 6 reasons to consider an ABM Center of Excellence

Strategic-IC

Have you heard of an ABM Center of Excellence ? Do you know what an ABM CoE is (that's how it's often referred to)? A repository of best practices? A means to disseminating insights and effective ABM strategies? An aid to streamlining campaigns – and the continuous refinement of your ways of working? An ABM Center of Excellence (CoE) is all of these things and more.

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The transforming power of ABM at BlueBotics

Strategic-IC

The transforming power of ABM At a glance: Challenge: Establish BlueBotics brand as a major player in its field Solution: Blended ABM strategy to build awareness and generate sales conversations Results: $4.5m+ pipeline opportunities and $1m+ in closed-won revenue Meet Matt Wade, VP of Marketing at BlueBotics Matt 's journey with the company began in 2019 when he became the first Marketing hire.

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ABM Case Study: Elevating relationships through ABM

Strategic-IC

AVEVA , a leader in industrial and engineering software, identified a game-changing opportunity within its relationship with GSK. The question was how to go after it? They recognized the potential to elevate this partnership beyond transactions into a truly customer-centric relationship. Account-Based Marketing played a pivotal role in this transformation.

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Let’s talk ABM: 6 tips for a surround-sound ABM program

Strategic-IC

Account-based Marketing is all about focus. Focus on the customers - current and future - that matter most to you. No more ‘spray and pray’, but hyper-targeted, hyper-personalized campaigns that are impossible to ignore. But for full effect, you need to go beyond a singular channel. You need to approach your target accounts from all angles – you can’t risk slipping under the radar.

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Let’s talk ABM: Moving from Sales to ABM

Strategic-IC

It’s no coincidence that some of the best ABMers out there started their careers in the world of Sales. By name, you’d think Marketing experience is what makes for an Account-based Marketing guru. But names can be misleading. ABM is much closer to Sales than you might think. It’s account-led, it’s focused on forging and nurturing relationships, and it’s wholly reliant on meaningful, human interactions with your target accounts.

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Let's talk ABM: 5 ways to create WOW moments with ABM

Strategic-IC

As humans, we like to be entertained. Being entertained elicits a chemical reaction in our brain that puts us in a happy place, where we feel comfortable with a subject – even drawn to it. The customer experience in ABM is no different. Creating moments that WOW buyers generates traction with your audience, and opens doors to start conversations that can lead to meaningful relationships.