Strategic-IC

Account-Based Marketing ROI | ABM in the House, Episode 8

Strategic-IC

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme.

Account-Based Marketing Team Structure - ABM in the House, Episode 7

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

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Account-Based Marketing Playbook - One-to-few, One-to-one - ABM in the House Episode 6

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

Your Business Event is Cancelled - Now What?

Strategic-IC

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. We’re living through unprecedented and uncertain times.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Why Now is the Time for ABM

Strategic-IC

How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? We’re all finding our way in this new world.

Focusing in on your Account-Based Marketing Goals - ABM in the House Episode 4

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

Building Out the Decision Making Unit (DMU) - ABM in the House - Episode 3

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

How to Build a Target Account List - ABM in the House - Episode 2

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-Founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Inbound Marketing Can Help B2B Enterprise Technology Organisations

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How can a strategic approach to inbound bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years.

5 Digital Content Distribution Strategy Tips

Strategic-IC

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns.

8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate

Strategic-IC

What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today.

8 Content Marketing Strategy Tools For Your Next Campaign

Strategic-IC

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Ways HubSpot Sales Software Can Streamline Your Sales Process

Strategic-IC

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process?

How to Use Intent Data in B2B Campaigns

Strategic-IC

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix?

How To Define A Content Mapping Strategy

Strategic-IC

What is content mapping and why should you consider it within your content strategy? There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey.

B2B Marketers: What gets us through this?

Strategic-IC

B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances. I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 B2B Tech Marketing Takeaways from SaaStr Europa 2019

Strategic-IC

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019.

How is Intent Data Collected, and How Can It Enhance B2B Campaigns?

Strategic-IC

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? Where does it come from and how can you leverage it? Footprints in the Snow.

5 Key Takeaways from the “State of ABM” Sirius Decisions Report

Strategic-IC

We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future. The State of ABM in 2019.

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

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What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Strategic IC’s Intent ABM Programmes Recognised with Gold Tier Accreditation

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Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. What is Nexus?

Why Consider Brand Storytelling in Your B2B Content Strategy?

Strategic-IC

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? Did you know that when we hear a good story, our levels of oxytocin increase?

Driving Growth in B2B Tech Sales - Marketing at ZMOT with Intent-Data

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In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? Solving the B2B Technology Sales and Marketing Challenge.

Strategic IC Recognised in the 2019 Technology Category of the Parliamentary Review

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Recognised as a best practice representative in the Technology publication category, Strategic IC is proud to have participated in the 2019 Parliamentary Review. Strategic IC is proud to have participated in the annual Parliamentary Review as a Best Practice Representative in the Technology category.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

Intent-Driven Campaigns: Challenges, Solutions and the Value of Context, Timing and Relevance

Strategic-IC

What challenges do marketers face when trying to build intent-driven campaigns? And how can an intent solution deliver comprehensive value? Intent-Driven Campaign Challenges and Solutions.

Why Pillar Content Should Be A Part Of Your Content Strategy

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What are pillar pages, what benefit do they offer and why should they form a part of your wider content strategy? What Are Pillar Pages?

Intent-Driven, Intelligent ABM: 5 Takeaways To Consider

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We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Register or find out more here. Why Intent-Driven ABM Campaigns?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

ABM in Action: Watch How Acxiom Created a £1.5m Pipeline in 120 Days

Strategic-IC

Video: See how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling. Watch the Video: How Acxiom Created a £1.5m Pipeline in 120 Days.