Strategic-IC

What is Sales Enablement - Answered in 24 Statistics

Strategic-IC

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets.

Agile ABM -7 steps to accelerating growth

Strategic-IC

“Time and tide wait for no man” famously said Geoffrey Chaucer, the 14th century English poet. This quote should be pinned to every B2B Marketer’s desktop. Today everything moves at a breakneck speed - new technologies, new fashions, new trends, new competitors, new markets, etc.

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4 Ways HubSpot Transforms Your ABM

Strategic-IC

2020 was a big year for Account-based Marketing (ABM) - with 2021 set to be even bigger! Looking at the numbers; budgets dedicated to ABM have increased by 40% year-on-year, showing that more organizations are recognizing the value of an account-based approach than ever before.

Account-centric ABM - Building an account-centric organization

Strategic-IC

B2B Marketing has changed - forever. The B2B buyer is savvy, informed, digitally native, educated, hard to reach, part of a wider buying committee, etc. Fortunately, Account-based Marketing can help address this targeting and communication challenge.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

What is Sales Enablement - Answered in 24 Statistics

Strategic-IC

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets.

Getting Started With Account-based Marketing - 7 Tips

Strategic-IC

By now, every marketer in the B2B Marketer has heard of ABM. You may not be doing it, but you certainly know what it is and some of the use cases for an Account-based Marketing strategy.

ABM tips from Vidyard

Strategic-IC

Video has revolutionized Sales enablement. It is certainly true here at strategicabm where we have embedded video into our entire Account-based Marketing and Sales Enablement strategy. Video is not new, I hear you say. Yes, you’re right.

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Let’s talk ABM: One-to-one ABM with Atos

Strategic-IC

One-to-one Account-based Marketing - treating one account as a market in its own right - is where it all started.

Let’s talk ABM: ABM to ABX with Bazaarvoice

Strategic-IC

Account-based Marketing or Account-based Experience? In the latest episode of Let’s talk ABM, Jennifer Leaver , Global ABM Strategist at Bazaarvoice, discusses their Account-based Marketing strategy and why she sees the move from ABM to ABX as the logical next step for their program.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Let's talk ABM: How Capita built an Enterprise ABM program in 6 steps

Strategic-IC

Targeting enterprise accounts is not new. Winning those coveted large and transformative deals is a core growth strategy for many organizations. What is new is the how. How to win, grow and retain large enterprise accounts. That has changed beyond all recognition over the last ten years.

Account-based Marketing on LinkedIn

Strategic-IC

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn?

Social Selling on LinkedIn | Using LinkedIn in Your ABM Strategy

Strategic-IC

What is Social Selling and why should it form part of your ABM strategy? Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. At little to no cost, with complete control over the message. Let’s keep imagining.

Account-based Marketing Trends 2021

Strategic-IC

2020 proved to be a major moment of inflection for Account-based Marketing as it firmly established itself as a key strategy in the B2B Marketing arsenal.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

8 Marketing KPIs every SaaS brand should track

Strategic-IC

The SaaS (Software as a Service) sector continues to evolve at breakneck speed - but are you measuring the right Marketing metrics to know whether you are on track?

Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Acxiom and strategicabm seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session.

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ABM Expert Insights: ABM for B2B Tech Brands

Strategic-IC

Personalized, relevant and driving up to 208% increase in revenue , Account-based Marketing is rightly in the strategy toolkit of a growing league of B2B marketers. ABM is all about orchestration.

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Your Business Event is Cancelled - Now What?

Strategic-IC

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. We’re living through unprecedented and uncertain times.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Now is the Time for ABM

Strategic-IC

How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? We’re all finding our way in this new world.

Account-based Marketing (ABM) Tactics to Try | Strategic IC

Strategic-IC

"With ABM always lead with Strategy. Get that right first and the rest (channel tactics, creatives, Martech, etc.) will all fall into place.". Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. And rightly so.

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Sales and Marketing Alignment - How it Helps Avoid ABM Failure

Strategic-IC

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B.

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Sales and Marketing Alignment - How it Helps Avoid ABM Failure

Strategic-IC

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B.

Help 62

Account-Based Marketing (ABM) Stats & Quotes That Show The Benefits

Strategic-IC

What is ABM, and what key points do you need to understand before considering an ABM strategy? Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. In the past, key account marketing was used by larger companies to target a select handful of major accounts.

Account-Based Marketing ROI | ABM in the House, Episode 8

Strategic-IC

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Account-Based Marketing Team Structure - ABM in the House, Episode 7

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

Account-Based Marketing Playbook - One-to-few, One-to-one - ABM in the House Episode 6

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate

Strategic-IC

What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today.

Account-Based Marketing Playbook - ABM in the House Episode 5

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Focusing in on your Account-Based Marketing Goals - ABM in the House Episode 4

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.