Strategic-IC

8 Content Marketing Strategy Tools For Your Next Campaign

Strategic-IC

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process.

7 B2B Tech Marketing Takeaways from SaaStr Europa 2019

Strategic-IC

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019.

How to Use Intent Data in B2B Campaigns

Strategic-IC

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix?

How To Define A Content Mapping Strategy

Strategic-IC

What is content mapping and why should you consider it within your content strategy? There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Driving Growth in B2B Tech Sales - Marketing at ZMOT with Intent-Data

Strategic-IC

In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? Solving the B2B Technology Sales and Marketing Challenge.

5 Sales and Marketing Takeaways from HYPERGROWTH 2019

Strategic-IC

What priorities are emerging in B2B sales and marketing in 2019? We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan.

Accelerate SaaS Growth by Activating Buyer-Intent Data for ABM: Join Strategic IC at SaaStr Europa 2019

Strategic-IC

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing. The B2B Enterprise Technology Marketing & Sales Challenge. With more than 12,000 SaaS solutions launched in the last 20 years, the market for FinTech, HRTech, MarTech, EdTech, etc.

Why Consider Brand Storytelling in Your B2B Content Strategy?

Strategic-IC

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? Did you know that when we hear a good story, our levels of oxytocin increase?

What is a Topic Cluster? The Benefits to SEO and Content Strategy

Strategic-IC

What are topic clusters? Why are they an important consideration when planning pillar pages? And do you need to include them in your content strategy?

SEO 74

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting?

4 Advantages of Using Buyer Intent Data in ABM

Strategic-IC

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Reaching customers at the perfect moment in their purchasing journey is the nirvana of Account-Based Marketing. Knowing where a potential client is in their buying journey - and engaging with them appropriately - can mean the difference between achieving a sale or losing the opportunity.

Jon Clarke on the Origins of Intent Data, and Its Value to Marketing and Sales

Strategic-IC

How did intent data come to be so valuable in delivering intelligent, effective marketing and sales campaigns, and why are organisations increasingly incorporating buying intent data into their strategic mix? Jon Clarke on the Origins of Intent Data, and its Value to Marketing and Sales.

4 Advantages of Using Buying Intent Data in ABM

Strategic-IC

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Reaching customers at the perfect moment in their purchasing journey is the nirvana of Account-Based Marketing. Knowing where a potential client is in their buying journey - and engaging with them appropriately - can mean the difference between achieving a sale or losing the opportunity.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Why Pillar Content Should Be A Part Of Your Content Strategy

Strategic-IC

What are pillar pages, what benefit do they offer and why should they form a part of your wider content strategy? What Are Pillar Pages?

Intent-Driven, Intelligent ABM: 5 Takeaways To Consider

Strategic-IC

We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Register or find out more here. Why Intent-Driven ABM Campaigns?

Selecting the Best Digital Marketing Channels For Your Objectives

Strategic-IC

To see success in your campaigns, it’s crucial to consider your marketing channel mix. Here, Campaign Monitor explore three digital channels your campaigns should consider. Choosing the Right Channel For Your Campaigns. Today, it’s easy for marketers to feel overwhelmed by options! With a wide variety of digital marketing channels, tactics, and even agencies, understanding the best approach to take is increasingly complex.

7 Marketing and Sales Takeaways From INBOUND 2018

Strategic-IC

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston.

SIC 81

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

5 Steps To Create Your Next Blog Content Strategy

Strategic-IC

It’s almost impossible to stand out against competitors if you lack a compelling blog that speaks directly to your audience’s challenges. So how can you ensure your blog strategy is successful? Why Prioritise Your Blog Content Strategy? If you want to increase your search authority, nurture visitors and leads - and establish your expertise - a healthy blog is an inbound tool that will attract and engage your audience.

FAQ 60

The Value of Video Content for B2B Content Strategies

Strategic-IC

What content formats do your audience engage with? We explore the rising value of video content, and why it’s a key format within engaging content strategies. With many content formats to choose from, it can be hard to know where to focus your content efforts! Having a balance of content. from topic-mapped pillar pages , to related blog articles, eBooks and more, can cement your authority, both as a thought leader and in search results.

What is Intent Data, and How Can You Include It In Your Campaigns?

Strategic-IC

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data?

6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)

Strategic-IC

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

6 Considerations For Marketing With Buying Intent

Strategic-IC

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data.

Marketing With Intent Data: Add Context, Timing and Relevance To Campaigns

Strategic-IC

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Consider Buying Intent For Contextual, Relevant, Resonant Campaigns.

What Type of Marketing Agency Do You Need?

Strategic-IC

Choice, and rapid evolution are everywhere in marketing today. And while that’s a positive - never before have we had the technology, tactics and targeting ability to reach the right people, with the right messages - for individual marketers, the options can be overwhelming. Strategy choice is not the only decision to make either. To ensure best value and return for your investment, you need to be certain you’re partnering with the right-fit agency to deliver on your goals.

Using Buying Intent To Transform Marketing & Sales

Strategic-IC

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

Map Lead Generation Targets to Financial Goals For Campaign Success

Strategic-IC

How can you ensure your marketing campaigns will deliver ROI? To achieve lead generation and revenue targets, it's important to first map those targets back to clear, realistic goals. Successful campaigns that manage and achieve expectation are always founded on realistic, data driven targets. When planning a marketing campaign, it’s the Marketing Director’s responsibility to ensure the strategy will deliver on financial goals.

GDPR and Digital Marketing: What Do You Need To Know?

Strategic-IC

GDPR (General Data Protection Regulation) will be enforced from May 2018. What does this mean? What impact will it have on marketers? What is GDPR? Why Do Marketers Need To Be Aware? Data forms the foundation of the online world. For web users and consumers, personal data acts as currency - sharing it gives access to numerous services and content.

10 B2B Sales and Marketing Blogs to Enhance 2019 Campaigns

Strategic-IC

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. To see best success, campaigns must be agile; and consider the best tactics, approaches and optimisation to suit uniquely. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019.

ABM Thought Leadership: Jon Clarke on Intent-Driven, Intelligent ABM

Strategic-IC

Strategic IC are partnering with Cyance on 14th November 2018 for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how uncovering buying intent can transform ABM here. What is Intent-Driven, Intelligent ABM?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

What is Programmatic Advertising?

Strategic-IC

Should you consider programmatic in B2B? We look at what programmatic is, how it works and key B2B considerations. What is Programmatic Advertising? How Does it Work? As almost two-thirds (63%) of B2B marketers plan to increase their spend on programmatic advertising in 2018, adoption of programmatic in B2B is advancing and programmatic is becoming an innovative opportunity.