Sun.Nov 27, 2011

Stories that Sell

Trending Sources

Marketing, Journalism, and Truth as Competitive Advantage

grow - Practical Marketing Solutions

I had a very interesting question come across my desk from {grow} community member John Bethune : In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era? A great question!

What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

It's All About Revenue

by Joel Rothman | Tweet this Thanksgiving has come and gone, which means that Christmas and Hanukkah are just around the corner. For many of us, that means slowing down a little at work, spending time with our families.

Why People Don’t Believe Advertising

Fearless Competitor

3 out of 4 People don’t believe advertising | Here’s why. T-Mobile is a very heavy advertiser on TV. They spend millions to tout 4G speed and low costs. So should you switch to T-Mobile based on their advertising? Apparently, not. The Wall St. Journal reported that they lost 850,000 contract customers this year. You don’t lose those big numbers unless your service is very, very bad. What good is a cheap phone that doesn’t work?

Transparent vs. Opaque: Six New-Media Principles, No. 5

B2B Memes

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. Traditional media organizations have tended to be opaque, aiming not to reveal much about the people and processes behind their product. But the nature of new media is to reveal everything, to make everything public. If the organizations don’t reveal their own inner workings, the increasing likelihood is that someone else will.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.