Sun.Nov 27, 2011

Marketing, Journalism, and Truth as Competitive Advantage

grow - Practical Marketing Solutions

I had a very interesting question come across my desk from {grow} community member John Bethune : In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era? A great question!

What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

Modern Marketing

by Joel Rothman | Tweet this Thanksgiving has come and gone, which means that Christmas and Hanukkah are just around the corner. For many of us, that means slowing down a little at work, spending time with our families.

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Transparent vs. Opaque: Six New-Media Principles, No. 5

B2B Memes

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. Traditional media organizations have tended to be opaque, aiming not to reveal much about the people and processes behind their product. But the nature of new media is to reveal everything, to make everything public. If the organizations don’t reveal their own inner workings, the increasing likelihood is that someone else will.