Fri.Apr 22, 2011

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Marketing’s golden opportunity in innovation

Chris Koch

Innovation is becoming more external to companies and more social. When Netflix’s internal engineers struggled to get more than incremental improvements in the company’s movie matching algorithm, the company put the problem to the internet and crowdsourced a 10% leap in accuracy (of course, it didn’t hurt that they offered a million dollar prize). Even funding for innovation is becoming more external and social.

My Video Interview About B2B Social Media on CMO Advantage with Ed Gaskin

Paul Gillin

I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes. It makes social media marketing seem rather unimportant. B2B book podcast video cmo advantage

CMO 42

Outside-the-Box B2B PR Strategies

Great B2B Marketing

Every B2B company has its own identity, target market and products or services. But all have one thing in common. Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money. This is true for our Fusion Marketing Partners clients, and it is equally true for your organization.

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Has Your Passion Been Lost In Your Marketing Process?

Digital B2B Marketing

I had not spoken to Lisa in a year, and only a handful of times ever. So imagine my surprise when Lisa greeted me and then said “you grow Momotaro tomatoes, right?&#. Wow, that is making a connection. That is what relationship marketing should be about.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

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Friday Wrap-Up: This Week in B2B Marketing Tips


Happy Earth Day/Friday everybody! Hope you're all getting out and enjoying the world around you today. In the meantime, here are some of my favorite marketing tips from around the web this week: How to Qualify New Leads Through Landing Pages This is one of the biggest pains I've been seeing with

Podcast (Part 4): Offer Strategy & Pipeline Acceleration

The Point

In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities. In just 9 minutes, you’ll learn: • how to know when to serve up more aggressive, sales-oriented offers. • the 2 most common business cases for marketing automation. •

Are you trying to do all of your marketing yourself?


Image by Vali. via Flickr. This is an unusual day for me. Normally Frank Reed mans this spot each Friday, but he needed a day off, so I am filling in. And it makes me realize how much I depend on Frank and on my other blog contributors to keep this thing running every day.

Easy Search Marketing Advice with Rand Fishkin

Modern B2B Marketing

by Katie Byrnes We not only had the chance to have Rand Fishkin, CEO of, on a Revenue Master webinar, Improving Campaign Results with Search Marketing and Social Media , we were able to discuss some SEO in a sit-down interview.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

3 Top Topics from Topliners

Modern Marketing

by Heather Foeh | Tweet this. Every week we bring you the most vibrant conversation from Topliners , a community for marketers to inspire, collaborate and develop winning campaigns. This week we have the best apps, tips for recovering from a webinar gone wrong and reporting advice. This is just a sample, so join up with Topliners today. Imagine It: The Smart Phone Apps I Can’t Live Without – Check out these five recommendations from David. Do you concur? Do you have any additions?

4 Reasons Charlie Sheen Matters in the World of Inbound Marketing


Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. They might come from a TV show , from a rock band , from a political figure or even from the life of celebrities.

Engaging Your Best & Closest Customers: Understanding Local Search Marketing Success


What: Are you looking to reach the pinnacle of online local search marketing success? Your best local customers are really just a stone’s throw away, and success is obtainable by any organization willing to do the work. In addition to being found online by people in your geographic vicinity, building long lasting relationships with local customers is crucial to success.

CLIA Honors Earth Day with a SnapApp Quiz


This year, Cruise Lines International Association (CLIA) is recognizing Earth Day with a challenging trivia quiz in an effort to raise awareness and promote conservation. The Cruise Line Earth Day Quiz is only one of the CLIA's many environmental awareness?initiatives. initiatives. ?The The strides our cruise lines are making to reduce the impact cruising has on the environment are very impressive,? said CLIA President and CEO Christine Duffy.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Facebook's Like Button Turns One [Usage Data]


Yesterday Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. A year ago, Facebook unvieled the Like Button at their f8 conference , marking the true extention of the Facebook platform to third-party websites.