Tue.May 23, 2017

Smashmouth Marketing

Trending Sources

Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

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Chalk Talks: Using Video Analytics for Smarter Selling

Vidyard

One of the keys to a successful sales team today is understanding as much as you can about your prospective buyers’ interests so you can send them tailored messaging and get a relevant and timely conversation started.

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Revenue Attribution 101: Tracking, Connecting, and Crediting Marketing Touchpoints to Revenue

bizible

As more and more CMOs of B2B organizations become responsible for driving revenue, it’s becoming necessary for them to adopt a revenue attribution solution. Previously, marketers could be satisfied with generating leads or opportunities and calling it good.

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5 Assumptions That Sabotage Your Marketing

Act-On

Most people make dozens of assumptions each day. They assume their coffee maker will always work, their traffic light will always change, and their cellphone will always operate seamlessly.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

What’s the Best Way to Get Qualified Leads? Nothing Beats a Blog

B2B Marketing Insider

It turns out blogging continues to be the true blue way to get qualified leads. Sure, social media marketing and entertaining vlog posts are powerful tools for engagement. But, the blog may be your best bet for generating worthwhile leads.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

3 Sales Tools I Wish I Had When I Was in B2B Sales

Lead Liaison

Ladies and gentlemen, account executives, and sales reps everywhere, I salute you. I have tried my hand in business to business sales and could just never get a rhythm down. They warned me going in that it’s hard to get your foot in the door these days – boy were they right!

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Oops! What to do when email mistakes happen

Vertical Response

Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and your audience, you may want to wait. Sending too many emails at once, even for a mistake, can send your unsubscribe rate skyrocketing.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences.

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What Demand Marketing Really Means

B2B Marketing Insider

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are.

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5 Lessons From the Demise of Coke’s CMO

Type A Communications

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most. read more.

CMO 11

5 Essential Tips for Building a Lead Generation Website

Tomorrow People

We've brought together some of our key insights into how to create a website that generates and converts leads. Lead Generation

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How I totally screwed up my blogging strategy

grow - Practical Marketing Solutions

By Mark Schaefer. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about.

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Clips 101: How to Use Apple’s New Camera App

Hubspot

Marketers and readers agree -- videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media?

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Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit

Terminus

Account-based marketing was the name of the game at SiriusDecisions 2017 Summit. From May 16th to 19th, the industry’s brightest B2B marketing and sales professionals gathered in Las Vegas for #SDSummit.

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How Portfolio Marketing Can Address the Problems of Your “Stretched” Content Strategy

Content Standard

It’s been a long, hard fight for our marketing director. For five years, she’s helped grow her mid-size B2B tech brand into an online presence closer to that of a huge publisher.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Enabling the New SiriusDecisions Demand Unit Waterfall

Lattice

Learn the stages of the new waterfall and how predictive analytics and artificial intelligence supports it

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Understanding the Artificial Intelligence Hype Cycle, in 5 Stats

Contently

At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning. Artificial intelligence. Deep learning.

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Data, Information and Knowledge (And What It Means For B2B Marketers)

Lattice

The big data revolution has performed a valuable service in bringing our collective attention to data’s value and the need to manage it properly — especially the customer generated kind

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What Should the Sales Close Rate Be?

ViewPoint

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Dr. Massimo Mazzotti of The University of Berkeley – Algorithmic Life [Podcast]

Infer

Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Massimo Mazzotti’s research interests lie at the intersection of the history of science and science studies. He is especially interested in the historicity and situatedness of mathematics, logic, and deductive reasoning, and in the social processes that can make them universally valid.

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