Tue.Feb 21, 2012

Smashmouth Marketing

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content.

Brand 108

Trending Sources

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season.

Social Media? #WTF

Marketing Insider Group

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

The High Cost of Lengthening Sales Cycles

The ROI Guy

For many B2B firms, sales cycles have extended by a month or more over the past few years, and show little signs of shortening. The economic malaise continues to drive buyers to be more skeptical, risk adverse and frugal, causing a rapid increase in stalled deals, and understandable delays in the decision making process.

How to Optimize Press Releases for Search Engines

EMagine B2B Blog

Part of your website optimization lies not only in the page’s content, but rather, in your assets. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. B2B Web Strategy Search Engine Marketing Traffic Generation

How to Master Pinterest for B2B Marketing

Hubspot

Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator.

What is the Value of a Lead?

The ROI Guy

It seems like it’s harder than ever to get your prospects interested, and turn them into real opportunities. The issue is that your prospects have clearly changed, today more: 1. In Control – leveraging more information sources than ever, especially the Internet, social media and collaboration groups, your prospects dictate when and how they want to be engaged, and when they do, are armed with a wealth of knowledge about potential opportunities, your solution and the competition.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The High Cost of Discounting

The ROI Guy

Discounting is unfortunately a way of life for many of our sales professionals today. There is a new breed of buyer who is more skeptical and frugal than ever before, indicating that price is the key factor in over 64% of decisions (U of Dayton). As well, these buyers are now firmly in control of the purchase cycle, inviting sales later than ever, when the process is already 65% complete (Forrester).

Cost 22

The What, Who and Why of Lead Scoring [Video]

Modern Marketing

by Jesse Noyes | Tweet this If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. But maybe you’re wondering what exactly lead scoring means, who are the types of companies using it and why you should do the same. Luckily, we caught up Brian Carroll , Executive Director of MECLABS , to get the answers. Check out his summary below. Click here to view the embedded video. What is lead scoring? Well, lead scoring is a way to quantify the value of your leads.

Are we all Investing in the Wrong Content?

The ROI Guy

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data. Cloud-based deployment offers near-infinite hardware scalability and flexibility. Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes.

How to Use Content to Drive Referrals and Upsell Customers

Hubspot

Marketers are often hyper-focused on lead generation. And rightfully so -- it's our responsibility to make sure the business has a pipeline fat with juicy, qualified leads.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How Paul Barrett Won Over Gun Forums

Biznology

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work.

On Becoming a Top Sales Expert at Top Sales World

ViewPoint

I’m honored, thrilled and humbled (all at the same time!) to be selected a Top Sales Expert at Top Sales World , the international online community dedicated exclusively to sharing sales best practices. Becoming a member of the Top Sales Expert team is an exceptional honor for me as the group is comprised of 31 sales professionals who have joined this exclusive group over the past five years, and a maximum of four new members are elected each year.

How to Generate Leads from Social Media

Tomorrow People

What the lead generation companies don’t tell you about social media. What are the lead generation companies failing to tell you? It could be that your lead generation approach is working perfectly for you in attracting the right kind of contacts. But if it isn’t, it may be time to assess what it is that the lead generation companies have been neglecting to say about social media: "Not a lot".