Fri.Feb 17, 2012

Smashmouth Marketing

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Sazcast Episode 36 – Google Plus with Dave Peckens

Sazbean

Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business.

Laugh and Learn with Find New Customers – Mac vs. PC updated

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers shares an important marketing lesson using wit and humor. Jeff Ogden is the President of the B2B demand generation and global marketing company Find New Customers. He’s also the host of Mad Marketing TV on YouTube.

Our Home Page Work-Over at Find New Customers

Fearless Competitor

I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. But I cannot wait for the professional to finish, so I did what I could and took pruning shears to Find New Customers. What do you think? Are the changes good or did I prune too deeply? After (28 Words). Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers.

Week in Review: February 17

Savvy B2B Marketing

Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. Either way, it's hard to believe we're more than halfway through February! Just be sure to check out this roundup of this week's favorite posts before all your precious time slips away. And if you are celebrating a holiday next week, enjoy! Think Like a Journalist to Create B2B Content that Connects and Converts by @Write4Results via @MLTCreative.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How to Avoid the Pitfalls of B2B Marketing

Great B2B Marketing

I recently read an interesting book about the middle ages, titled World Without End by Ken Follet. In it, the origin of the term pitfall was discussed. It seems that the English soldiers had trouble with the French Calvary due to their huge horses and heavy armor.

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! The 5 Most Inspiring Marketing Books I’ve Ever Read This post walks through

9 Ways to Make Your Marketing Analytics Actionable

Hubspot

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable.

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How to Avoid Sending the Worst Sales Email

It's All About Revenue

by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. The wrong name, the impersonal subject line (“XYZ” placeholder, anyone?), the comic sans font, we all know it when we see it. In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!)

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4 Characteristics of a Winning Social Enterprise Strategy

Sazbean

What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world.

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Modern B2B Marketing

by Jason Miller Yesterday I attended the B2B Netmarketing breakfast here in San Francisco. I love these events because it’s a giant room full of B2B marketers who are there to learn and network.

Never Take It Easy When You're On Fire

Jill Konrath's Fresh Sales Strategies Blog

Ron Karr , author of Lead, Sell or Get Out of the Way , learned a critical sales success strategy when his boss chewed him out after closing a big order. And, what really ticked him off was that another rep, who wasn't doing well at all, never got yelled at.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

A Friday Kickstart to Get You Started in B2B Social Media

Social Media B2B

Many B2B marketers are still exploring social media and wondering where to get started implementing it for their B2B companies. Today I have collected a series of posts that provide some simple guidelines and ideas around getting started. They are not complex. They are high level. And it will get you thinking in the right direction. There’s some of the what and some of the why.

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INFOGRAPHIC: The 17 Rs of Mobile Marketing

Client Bridge

From the Hubspot Blog, here's an infographic of advice for getting started with mobile marketing. 17 R's of Mobile Marketing Infographic. From: HubSpot Marketing Software. View Original Article

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert.

Facebook’s Frictionless Sharing Creates Real Friction

Biznology

Image via Wikipedia. Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

E-Quip Blog: Maximizing Your Sales Leads

E-Quip

As noted in my last post, most A/E firms seem to struggle in identifying enough viable leads to keep their sales funnel adequately filled. The recession, of course, makes that task even tougher. All the more reason, then, to learn

Combined Arms: Synergizing Your Mobile Message With Other Platforms

SnapApp

Mobile marketing is powerful. It reaches customers quickly and inexpensively, with a short enough turnaround time that you can make changes in real time. But it's even more powerful when combined with your other marketing efforts. In fact, the more interwoven your different advertising impressions are, the more effective each will be. Synergy is when multiple elements combine to create something greater than the total of their individual contributions.

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