Sharpspring

Mobile Geo-Targeting: How to Attract More Visitors to Your Trade Show Booth

Sharpspring

Attending a trade show is expensive. Very expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff.

The Marketing Automation Terms You Need to Know

Sharpspring

When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation.

Top 5 Inbound Marketing Trends of 2017

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Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts?

Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder

Sharpspring

SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel.

Is Marketing Automation Right For You?

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If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before.

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6 Client Acquisition Tips for Agencies

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Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic.

5 Ways Marketing Automation Enhances Customer Loyalty

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Imagine it’s 1953. You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. What happens next? Most likely, a friendly salesperson will walk you through the entire buying process.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Supercharge Your Marketing With SharpSpring Social

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The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing automation, social packs a powerful punch.

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14 Tips for a Hot Video Marketing Strategy

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In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice.

5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

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Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to suppress email sends to unengaged recipients.

The 10 Commandments of Email Marketing

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In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP.

9 Steps to Writing the Perfect Press Release

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You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Mobile Marketing Automation Tricks for Lead Generation

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Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches , as compared with 42% of searches made on a desktop computer.

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The PB&J of Content Marketing

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You know how they say “first time’s the charm”? Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. In fact, this “first” was also one of our greatest success stories.

6 of the Best Ads of 2017 (And Why They Work)

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Most of us have never known life without advertising. Around the 1970s, people saw around 500 ads per day. These days, we’re exposed to an estimated 5,000 ads per day. Aside from a cynical customer base, most ads fail because they’re neither creative nor captivating enough.

10 Ways to Make Your Business Stand Out on Social Media

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Separating yourself from the pack on social media can be challenging, particularly if you’re a small business and you have limited resources.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

7 Easy Ways to Use Dynamic Content

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Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing.

SharpSpring Adjusts Pricing to Be More In-Line with HubSpot

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GAINESVILLE, Fla., April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On.

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SharpSpring’s Native PieSync Integration

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We’re happy to announce that as of today, PieSync is natively integrated within SharpSpring. This native integration will allow users to sync their contacts two-way and in real time – all without leaving the SharpSpring platform.

Clean Customer Data: Getting Your Sales and Marketing in Sync

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You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Show Me the Money: Proving ROI With the SharpSpring CRM

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Has your boss or a client ever said to you: “ Show me the money! ”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind.

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How Content Automation Boosts Social Media Marketing

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Complete and total automation seems to be the direction in which digital marketing is headed. Email automation has become something that’s completely natural – as we can’t imagine writing unique emails to each client every single day – and we keep data on all of our users in automated CRM systems.

The Secret Formula for a Marketing Budget

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Coming up with the right marketing budget for your business (or guiding a client on the subject) can be a real struggle. What works one year might not work the next. What works for one type of campaign might not work for another.

Your Definitive Guide to Google Analytics

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In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for? How do they navigate through your site? Who’s more likely to convert? Luckily, Google Analytics is here to help.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Agencies Talk: How to Get More Clients

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The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients.

Accelerate Lead Generation With Content

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Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality.

What Is Progressive Profiling and Why Do You Need It?

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You wouldn’t ask someone you just met how much money they make, right? Or if you were on a first date… you probably wouldn’t ask the person how many kids they want unless you were trying to scare them away. The same rules apply when it comes to your web forms.

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7 Ways to Grow Your Luxury Brand

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Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Best Re-Engagement Tactics for Your Marketing Campaigns

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We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together? Marketers know this feeling well. Each year, brands lose an average of 25% of their email list , and between 25-50% of customers become inactive.

SharpSpring Onboarding Part 4: Tracking Your Performance

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If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding.

How to Pitch Marketing Automation to Your Boss

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Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape.

Top Tips for Automating Your Content Marketing

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In 1996, Bill Gates declared that “content is king.” Over 20 years later, marketers continue to adhere to his prophetic statement. Why is content still king? Is it because 93% of B2B marketers use content marketing?

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.