Sharpspring

Top 5 Inbound Marketing Trends of 2017

Sharpspring

Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts?

The Marketing Automation Terms You Need to Know

Sharpspring

When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation.

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Video & Marketing Automation: One Marketer’s Tale

Sharpspring

“We need more video.” – CEO. That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. VidYard ). People spend on average 2.6x

Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder

Sharpspring

SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

6 Client Acquisition Tips for Agencies

Sharpspring

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic.

14 Tips for a Hot Video Marketing Strategy

Sharpspring

In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice.

9 Steps to Writing the Perfect Press Release

Sharpspring

You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event.

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The PB&J of Content Marketing

Sharpspring

You know how they say “first time’s the charm”? Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. In fact, this “first” was also one of our greatest success stories.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

5 Ways Marketing Automation Enhances Customer Loyalty

Sharpspring

Imagine it’s 1953. You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. What happens next? Most likely, a friendly salesperson will walk you through the entire buying process.

SharpSpring Adjusts Pricing to Be More In-Line with HubSpot

Sharpspring

GAINESVILLE, Fla., April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On.

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Mobile Marketing Automation Tricks for Lead Generation

Sharpspring

Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches , as compared with 42% of searches made on a desktop computer.

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Clean Customer Data: Getting Your Sales and Marketing in Sync

Sharpspring

You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data.

How Content Automation Boosts Social Media Marketing

Sharpspring

Complete and total automation seems to be the direction in which digital marketing is headed. Email automation has become something that’s completely natural – as we can’t imagine writing unique emails to each client every single day – and we keep data on all of our users in automated CRM systems.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Agencies Talk: How to Get More Clients

Sharpspring

The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients.

Slim Down Your Offering, Bulk Up Your Revenue [Webinar]

Sharpspring

Are you the Cheesecake Factory of agencies? Does your menu of services have so many options that people coming to your site don’t even know where to begin? . This is a mistake that many agencies make when publishing their services online.

The Secret Formula for a Marketing Budget

Sharpspring

Coming up with the right marketing budget for your business (or guiding a client on the subject) can be a real struggle. What works one year might not work the next. What works for one type of campaign might not work for another.

Show Me the Money: Proving ROI With the SharpSpring CRM

Sharpspring

Has your boss or a client ever said to you: “ Show me the money! ”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Is Marketing Automation Right For You?

Sharpspring

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before.

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7 Ways to Grow Your Luxury Brand

Sharpspring

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results.

SharpSpring Onboarding Part 4: Tracking Your Performance

Sharpspring

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding.

How to Pitch Marketing Automation to Your Boss

Sharpspring

Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

SharpSpring Onboarding Part 3: Building Automations That Convert

Sharpspring

If you were given some lumber, nails and a hammer and told to build a treehouse, you might be able to create something that looked like a treehouse – but would the final product be something you’d let your kids play in? Learning how to use marketing automation is kind of similar.

Agencies Talk: How to Retain Clients

Sharpspring

There are lots of different ways to retain clients , and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients.

Mobile Geo-Targeting: How to Attract More Visitors to Your Trade Show Booth

Sharpspring

Attending a trade show is expensive. Very expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff.

Sample Post | Omni-Channel Marketing

Sharpspring

7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

What happens to your marketing effort when Google search goes away?

grow - Practical Marketing Solutions

By Mark Schaefer. Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it’s a real concern for marketers and traditional SEO.

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7 Tips for Building Trust with Your Content Marketing

B2B Marketing Insider

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.

How to Build a B2B Marketing Team

Webbiquity

One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done.

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Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

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10 Forward-Thinking SEO Experts You Need to Follow

B2B Marketing Insider

Life will continually change. So will SEO best practices. At least there are two things we can always count on. Keeping up with the ever-changing tips and techniques in the field of search engine optimization takes serious commitment. Read the expert SEO blogs and keep abreast of the latest news and you’ll always know the […]. The post 10 Forward-Thinking SEO Experts You Need to Follow appeared first on Marketing Insider Group. Content Marketing

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.