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The 10 Commandments of Email Marketing

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In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP.

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10 Ways to Make Your Business Stand Out on Social Media

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Separating yourself from the pack on social media can be challenging, particularly if you’re a small business and you have limited resources.

6 of the Best Ads of 2017 (And Why They Work)

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Most of us have never known life without advertising. Around the 1970s, people saw around 500 ads per day. These days, we’re exposed to an estimated 5,000 ads per day. Aside from a cynical customer base, most ads fail because they’re neither creative nor captivating enough.

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Top 5 Inbound Marketing Trends of 2017

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Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts?

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

5 Ways Marketing Automation Enhances Customer Loyalty

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Imagine it’s 1953. You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. What happens next? Most likely, a friendly salesperson will walk you through the entire buying process.

The PB&J of Content Marketing

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You know how they say “first time’s the charm”? Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. In fact, this “first” was also one of our greatest success stories.

Your Definitive Guide to Google Analytics

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In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for? How do they navigate through your site? Who’s more likely to convert? Luckily, Google Analytics is here to help.

Top Tips for Automating Your Content Marketing

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In 1996, Bill Gates declared that “content is king.” Over 20 years later, marketers continue to adhere to his prophetic statement. Why is content still king? Is it because 93% of B2B marketers use content marketing?

7 Ways to Grow Your Luxury Brand

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Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results.

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Mobile Geo-Targeting: How to Attract More Visitors to Your Trade Show Booth

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Attending a trade show is expensive. Very expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Bring Digital Marketing to Your Brick-and-Mortar

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Until recently, digital marketing has seemed out of reach for small businesses. Once upon a time, mom-and-pop retail stores or other small brick-and mortars could only dream of competing online with the “big guys.”

9 Steps to Writing the Perfect Press Release

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You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event.

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How to Use Data You Already Have to Make Marketing Decisions

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Best-in-class marketers are 56% more likely to use data and analytics platforms. Here are five ways to maximize the insights and the results from your marketing analytics. Data is key to optimal decision-making and you know it. Your analytics enable you to increase lead generation, optimize your campaigns, and secure more revenue. According to Forbes, leading marketers are 56% more likely to use data and analytics platforms.

Accelerate Lead Generation With Content

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Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality.

Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder

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SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Secret Formula for a Marketing Budget

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Coming up with the right marketing budget for your business (or guiding a client on the subject) can be a real struggle. What works one year might not work the next. What works for one type of campaign might not work for another.

3 Reasons Why Small Businesses Need Marketing Automation

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You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliath”s of the industry.

How to Pitch Marketing Automation to Your Boss

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Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape.

Mobile Marketing Automation Tricks for Lead Generation

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Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches , as compared with 42% of searches made on a desktop computer.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Get Out of the Spam Folder and Into the Inbox

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We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick.

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14 Tips for a Hot Video Marketing Strategy

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In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice.

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Supercharge Your Marketing With SharpSpring Social

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The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing automation, social packs a powerful punch.

The Marketing Automation Terms You Need to Know

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When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Video & Marketing Automation: One Marketer’s Tale

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“We need more video.” – CEO. That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. VidYard ). People spend on average 2.6x

5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

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Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to suppress email sends to unengaged recipients.

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SharpSpring’s Native PieSync Integration

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We’re happy to announce that as of today, PieSync is natively integrated within SharpSpring. This native integration will allow users to sync their contacts two-way and in real time – all without leaving the SharpSpring platform.

6 Client Acquisition Tips for Agencies

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Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What Is Progressive Profiling and Why Do You Need It?

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You wouldn’t ask someone you just met how much money they make, right? Or if you were on a first date… you probably wouldn’t ask the person how many kids they want unless you were trying to scare them away. The same rules apply when it comes to your web forms.

Show Me the Money: Proving ROI With the SharpSpring CRM

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Has your boss or a client ever said to you: “ Show me the money! ”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind.

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7 Easy Ways to Use Dynamic Content

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Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing.

Close the Loop: Align Your Sales and Marketing

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Sales vs. Marketing…the eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads they’re given.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

7 Ways to Implement an Effective Omni-Channel Strategy

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Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel.

The Best Re-Engagement Tactics for Your Marketing Campaigns

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We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together? Marketers know this feeling well. Each year, brands lose an average of 25% of their email list , and between 25-50% of customers become inactive.

Is Marketing Automation Right For You?

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If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before.

Video Marketing Tips for Agencies

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91% of B2B marketers now consciously deploy content marketing as a major part of their overall marketing strategy. – Content Marketing Institute. Content marketing has become ubiquitous with B2B marketers, but now the problem is standing out. How can marketers adjust their strategy to cut through the noise and boost engagement? Enter video marketing. Video marketing can increase your web traffic, conversion rates and social engagement.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.