Sharpspring

7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel.

By the Numbers: A SaaS Growth Story

Sharpspring

This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics. It’s primarily intended for other SaaS entrepreneurs, but anyone with an interest in the details of our business might find it worthwhile.

Trending Sources

14 Tips for a Hot Video Marketing Strategy

Sharpspring

In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice.

9 Steps to Writing the Perfect Press Release

Sharpspring

You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event.

Press 29

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How Content Automation Boosts Social Media Marketing

Sharpspring

Complete and total automation seems to be the direction in which digital marketing is headed. Email automation has become something that’s completely natural – as we can’t imagine writing unique emails to each client every single day – and we keep data on all of our users in automated CRM systems.

Agencies Talk: How to Get More Clients

Sharpspring

The eternal agency struggle: How can I get more clients? To help you out, we polled some agencies on our list and asked them what they do to attract, engage and convert new clients.

The PB&J of Content Marketing

Sharpspring

You know how they say “first time’s the charm”? Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. In fact, this “first” was also one of our greatest success stories.

Is Marketing Automation Right For You?

Sharpspring

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

7 Ways to Grow Your Luxury Brand

Sharpspring

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results.

Brand 13

SharpSpring Onboarding Part 4: Tracking Your Performance

Sharpspring

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding.

How to Pitch Marketing Automation to Your Boss

Sharpspring

Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape.

SharpSpring Onboarding Part 3: Building Automations That Convert

Sharpspring

If you were given some lumber, nails and a hammer and told to build a treehouse, you might be able to create something that looked like a treehouse – but would the final product be something you’d let your kids play in? Learning how to use marketing automation is kind of similar.

Agencies Talk: How to Retain Clients

Sharpspring

There are lots of different ways to retain clients , and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

6 Client Acquisition Tips for Agencies

Sharpspring

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic.

Sample Post | Omni-Channel Marketing

Sharpspring

7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub.

Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

CPL 123

There is no glory in “old school” marketing

grow - Practical Marketing Solutions

By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” ” Old School. What does that even mean?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.

Tools 132

How to Use Website Personalisation as Part of Your Lead Generation Strategy

Tomorrow People

Use website personalisation to attract the right leads and increase engagement with a unique user journey. Lead Generation

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

33 Of The Greatest Marketing Quotes To Inspire Your Strategy

B2B Marketing Insider

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […].

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. read more.

B2B 108

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy.

Survey 125

Modern Marketing Transformation – Why It Won’t Work Without the Right Culture

B2B Marketing Insider

The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up?

Work 128

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

7 not-quite-predictions for marketing technology in 2016

chiefmartech

Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel.

Funnel 133

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason?

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

B2B Marketing Insider

Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen. Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?

Five Tools Every Sales Manager Should Use

Your Sales Management Guru

Five Tools Every Sales Manager Should Use. During a recent podcast interview I was asked what I thought were the top five “systems or tools” that a Sales Manager needs to be successful.

Sales 71

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.