2011

Sazbean

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Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress.

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7 Reasons Why Business Websites Are Still Important

Sazbean

With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you.

6 Ways to Increase Word of Mouth Referrals with Social Media

Sazbean

Many small businesses rely almost entirely on word of mouth referrals for new business. People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services.

5 Strategies for Managing the Twitter Firehose

Sazbean

Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency).

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How Social Media Overtook Legacy Media

Sazbean

How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see.

15 Sources of New Content for Your Social Media Strategy

Sazbean

Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though.

State of the Social Web from Dave Linabury #smcd

Sazbean

Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ).

Sazcast Episode 34 – Mobile Websites with Dave Peckens

Sazbean

Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Commerce – What is it, Who’s Doing it, How can You?

Sazbean

Another one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading.

What Makes #ungeeked So Special

Sazbean

You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference was very reasonable.

6 Steps for Measuring Social Media

Sazbean

Jay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. I generally like the steps and agree with them.a

An Easy Method for Content Curation

Sazbean

Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How to Master the Art of Storytelling to Increase Social Sharing

Sazbean

Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. Connections are the key to making social business, well, social.

Caution! What value message are you sending with Groupon?

Sazbean

Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic?

Conversation, The Missing Piece of Most Social Media Marketing

Sazbean

Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Finding “stuff&# to post that’s interesting is relatively easy.

Sazcast Episode 33 — Google Services with Dave Peckens

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Google Services with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Picassa. Flickr. Google Sites. Google Wallet. List of Google Services & Apps.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

7 Ways to Build Your Facebook Fan Base

Sazbean

Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page.

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Google AdWords Auctions Explained

Sazbean

Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner.

Digging in the Cache – O RLY?

Sazbean

Just like anything on the Internets, the response “O RLY?” ” has it’s roots in hardcore geek culture. The photo of a surprised looking owl with the words “O RLY?”

An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation

Sazbean

Many businesses really miss the boat when it comes to providing content and value that their customers want. Here is an example of a salesperson providing great customer service using Twitter by providing personalized offers that his customers actually want.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The Dangerous Allure of Speed in Social Media

Sazbean

I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM! you’re rich! Sure, there are ways to shortcut social media by basically paying for numbers (followers, fans, traffic).

3 Methods for Connecting Marketing & Sales

Sazbean

Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing , Ben Slayter asked for some help with methods to integrate marketing and sales.

Social Media in 15 Minutes Per Day

Sazbean

Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week).

Finding Keywords for Social Media Content & Monitoring

Sazbean

As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Innovative Uses of iPad in Business

Sazbean

Tablet PCs have been around for quite awhile, but none have been as elegant as the iPad. The device is so easy to use, that many businesses are looking at ways they can improve their processes using the device. Here’s some of the more innovative examples: Innovative Uses of iPad In Business.

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Content Can Make or Break a Social Media Strategy

Sazbean

While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media.

Sales May Come From Unexpected Places

Sazbean

It’s always interesting to me where I get business referrals from. Sometimes they come from the most unexpected places: like the casual conversation I had with someone while waiting in line for a cup of coffee, or someone who I played a game of beach volleyball with at a friends house.

The Increasing Value in Being Local

Sazbean

I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. This is not to say that there isn’t value in having national or international customers.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

2 Examples of Great B2B Engagement on Facebook

Sazbean

As I said yesterday, social media is NOT one size fits all , especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing games.

19 Reasons to Use Google Analytics for Your Business

Sazbean

This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file.

How Your Products Influence Your Brand

Sazbean

Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer.

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

Sazbean

Wondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed).

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.