Mon.Jul 24, 2017

Finding your place on the web, when it seems so crowded out here

grow - Practical Marketing Solutions

By Mark Schaefer. One of the things I have written a lot about is the concept of the “saturated niche.” ” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver.

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we're trying to add value.

Trending Sources

How to Ramp Up Your B2B Sales Lead Generation with Social Media

B2B Marketing Insider

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […]. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. Demand Generation

Augmented Reality After Pokémon Go: Has This Immersive Technology Lost Its Momentum?

Content Standard

Earlier this month, Pokémon Go celebrated its one-year anniversary with a special in-app event that includes new features, rare limited-edition Pokémon, and other exclusive offers.

Cost 22

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Outsourcing Marketing for Professional Services Firms

Hinge Marketing

To outsource or not to outsource? It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Because professional services marketing is evolving, and many firms are struggling to keep up. For years, professional services have been marketed through personal relationships, referrals and a variety of networking and educational events. It was all about who you knew.

How to Approach Account-Based Marketing Part 2 – Selecting the Right Technologies

Kwanzoo

In Part 1 we covered how Account-Based Marketing (ABM) requires planning for success. Marketers need to think like their sales colleagues when building the ABM plan and target accounts. When the ABM strategy is created it’s time for you to … Continue reading → Kwanzoo

How human creativity plays a role in AI

Act-On

Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships. Marketing Strategy ai artificial intelligence creativity

Survey: Challenges Still Surround Content Marketing as a Business Asset

KoMarketing Associates

Marketers are turning to content marketing to achieve their objectives, but new research suggests they are still finding it difficult to use this tactic efficiently. According to the “2017 Content Management and Strategy Survey” from the Content Marketing Institute, 91 percent of marketers use content to market their products and services. Furthermore, 92 percent said that their organization at least “somewhat” views content as a business asset.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on.

5 Predictive Modeling Techniques for Better Marketing

Reachforce

Predictive modeling techniques have become the ultimate tool in a marketing technologist’s belt for increasing the impact of campaigns and demonstrating return on investment.

Scheduling an Appointment With an "Uncloseable"

ViewPoint

A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. They listed those that they had had success with on top. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from.

5 Keys to Leveraging Marketing Orchestration to Drive ABM Success

Engagio

In the last post, we talked why we’ve focused on using Marketing Orchestration to build our ABM program at Engagio. In this post, let’s dive right into the five specific ways we are leveraging Marketing Orchestration to execute our ABM strategy.

1

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How You Could Benefit from B2B Outbound Marketing

KEO Marketing

There are many business to business (B2B) companies out there trying to reach a small pool of high-value buyers. Most of these businesses are unable to capture their prospects’ attention.

1

28 Amazing B2B Examples of Interactive Content

SnapApp

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . .

Working with a Digital Marketing & Technology Agency

KEO Marketing

Most of the world’s most powerful technology companies are in the United States. According to Select USA, more than a quarter of the $3.8 trillion global information technology industry is in the U.S. There are more than 100,000 IT and software companies, and the IT niche makes up 11.6%

Building a Content Inventory Starting with a Content Audit

Kapost

Through our (literal) thousands of interactions with marketers, we often ask, “What keeps you up at night?” ” What’s at the top of that list? Content audits. Nevertheless, an audit is an.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder

Sharpspring

SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning.