Tue.Apr 25, 2017

Trending Sources

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

5 Key Website Tools to Improve Your Lead Generation

Tomorrow People

How to get those quality leads and prospects flowing in. Lead Generation

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year.

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Rise of the APAC Modern CMO

Modern Marketing

I’m always asked by marketers and CMOs across APAC “what is the key for a successful marketing strategy?” ” My response: Put your customer first and create a seamless journey. The aim is to convert them into brand advocates.

CMO 13

7 Steps to Documenting a Content Marketing Strategy That Works

Hubspot

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. Don’t worry, that’s not what this is.

The Benefits of Retargeting for B2B

Act-On

An Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right? Luckily, new and exciting ways to capture attention online in the world of marketing today are making this “virtually” possible.

B2C 10

The #1 Mistake that Prospective Marketing Automation Buyers Make

Lead Liaison

We won’t beat around the bush. The number one mistake that prospective marketing automation buyers make is delaying a decision. This results in: Lost opportunity cost for your company.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

grow - Practical Marketing Solutions

By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results.

SME 6

CEOs Rank Culture as #1 Priority for Success

Type A Communications

April 25, 2017 by Michelle Smith Culture is front and center for leaders who want to increase performance and strategic alignment in 2017. “Culture is the X-factor,” said Noah Rabinowitz, read more.

6
6

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action.

VerticalResponse named a Top 3 email marketing solution

Vertical Response

We know it’s not polite to brag, but today we have good reason to pat ourselves on the back. We’re excited to announce VerticalResponse has been named one of the Top 3 most popular email marketing solutions. You like us, you really like us! And the feeling is mutual — everyone here at VR headquarters is honored to have so many great customers.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

ReachForce Announces 3X360 Technology Update Designed to Empower the Marketing Technologist

Reachforce

San Francisco, April 25th 2017 – At Marketo’s Marketing Nation Summit – ReachForce, a leading provider of cloud-based marketing data quality automation solutions, announced a new milestone technology update it calls “3X360”.

Getting Started with Machine Learning: 3 Things Marketers Need to Know

Infer

This article was originally published on CMSWire by Sean Zinsmeister , Vice President of Product Marketing at Infer. The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise.

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium. Sadly, all of these dramatic statements are false, but people love to repeat them anyway. When false assumptions are the basis for business decisions, the fallout can be sudden and steep.

Live Webcast: Financial Peer Comparison and the Value of “Move the Needle"

The ROI Guy

Presented by: Betty McNeil, SVP Solution Specialist, Alinean Thursday, May 18, 2017 11:00 am EDT It's more important than ever to engage earlier and higher but this can be a challenge. Executive buyers indicate that a paltry 20% of the salespeople they meet with achieve expectations and create value. As a result, only one in four salespeople ever get to meet with the executive again. Executives want competitive insights and consultative advice, not the same old sales pitch.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.