Wed.Jan 17, 2018

3 Things About Machine Learning Every Marketer Needs to Know

Act-On

Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

Are Things Changing in the World of Demand Generation?

Vidyard

Welcome to Modern Marketing Point of View, a new series that connects you with industry leading experts to hear their views on the changing marketing landscape. This episode features the wonderful David Lewis, CEO at DemandGen. We were lucky enough to grab some time to chat with him recently and get his thoughts on the changing marketing landscape. During this episode David discusses his views on Demand Generation, Full-Stack Marketing and how MarTech is expanding rapidly.

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Trending Sources

Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy

Modern Marketing

As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed.

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The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? appeared first on Marketing Insider Group.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Here Are the Top Marketing Design Trends for 2018 [Infographic]

Hubspot

Shutterstock -- a familiar name to many creative professionals -- released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year.

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Only B2B - Untitled Article

Only B2B

10 Content Syndication Unanswered Questions. Even though Content Syndication is something that no marketer can overlook, there are various unanswered questions that might hover your head time to time.

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Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on.

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Only B2B - Untitled Article

Only B2B

5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Convince Your Boss: 7 Steps to Getting Budget Approval

SnapApp

Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. .

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Only B2B - Untitled Article

Only B2B

Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. That is partially right.

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Why You Should Register for Unleash ‘18 Right Now

Outreach

How do you follow up last year’s inaugural Unleash, our game-changing customer conference attended by more than 250 highly successful sales leaders? That’s simple: double down and go twice as big this year!

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5 Creative Strategies to Stay Inspired to Write All Year [Infographic]

Hubspot

If there's one thing we know about inspiration, it's that it's not very good at giving advance notice of anything. It crops up at the most inopportune time -- like when you're without a pen or a device to otherwise record a brilliant idea.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Short workouts count too

Heinz Marketing

We set aggressive goals for ourselves, which is great. But too often we consider these as all or nothing. For example: You set a goal to run a marathon. Awesome. But getting out and running a couple miles is better than nothing. You have a full page of circuit training to accomplish. Does that intimidate you into doing nothing? Or do you at least get some of it done today? Your training plan says to run six miles today, but you’re tired at the end of the day.

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YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know

Hubspot

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare.

11 Things CMOs Wish All Marketers Knew

Kapost

As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. Marketing Strategy

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Why You Don’t Really Need to Break Down Your Data Silos

Leadspace

Data Silos have become the “s-word” of B2B marketing for two reasons. First and foremost, because they’re a genuine problem.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

4 Secrets to Selling Professional Services

Hinge Marketing

You probably didn’t enter your career as a consultant, lawyer, engineer, IT consultant, accountant, or other professional service provider so you could spend all of your time selling, but the world of professional services has changed considerably. To advance in your career, you have to succeed with business development. You have to make the transition from professional to rainmaker.

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Big Week for Big Trade Shows

Bluetext

Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes.

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