Trending Articles

Stuck on words: how can marketing connect with customers better?

B2B Lead Generation Blog

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been wider. For example, this recent Gallup Poll shows that confidence in the honesty and ethics of marketers and sellers isn’t much higher than Members of Congress.

Words 69

What happens to your marketing effort when Google search goes away?

grow - Practical Marketing Solutions

By Mark Schaefer. Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it’s a real concern for marketers and traditional SEO.

Trending Sources

Why great customer service doesn’t matter like it used to

grow - Practical Marketing Solutions

By Mark Schaefer. I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation.

6 key Rules to Expand Your B2B Marketing Influence

Great B2B Marketing

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about […]. B2B Marketing Marketing Influence Networking

Rules 84

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

5 Common Campaign Implementation Mistakes and How to Overcome Them [Slideshare]

Tomorrow People

Discover the mistakes B2B marketers make when implementing campaigns - and how to become the marketing wizard who overcomes them

B2B 40

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

Video 66

How to Build a B2B Marketing Team

Type A Communications

July 20, 2017 by Tom Pick One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most. read more.

Finding your place on the web, when it seems so crowded out here

grow - Practical Marketing Solutions

By Mark Schaefer. One of the things I have written a lot about is the concept of the “saturated niche.” ” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How to Interview: Content Marketing Like a Journalist

Content Standard

My first job was, in many respects, a content marketing dream. Our primary product was video content that could be repurposed and shared in a thousand ways, creativity was valued as a primary resource company-wide, and I had regular access to interesting and insightful figures from our industry.

Don't Let A Good Word Go To Waste

Modern Marketing

Transformation has become just a word. Does that seem like an odd thing to say? How can I say that, given all the excitement, the passion, the intensity of discussion running through the business world regarding strategies for digital transformation?

Words 51

Is marketing technology entering a post-platform era?

chiefmartech

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.

API 36

How to Ramp Up Your B2B Sales Lead Generation with Social Media

B2B Marketing Insider

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […]. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. Demand Generation

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we're trying to add value.

When It Comes To Customer Experience, More Is More

Modern Marketing

Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin.

4 Tips for Creating a Top-Notch Sales Enablement Strategy

Vidyard

Ensuring reps have the tools and collateral they need to be successful is hard — especially for leaders in high-growth companies, where scaling creates a constantly evolving environment.

Video 41

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Make B2B More Exciting: Experts Weigh In

KoMarketing Associates

After a recent industry news post about whether or not marketing is an art or a science, we wondered if the trick to a successful B2B marketing campaign is to think of marketing as a blend between the two. We asked some of our favorite digital marketing experts their thoughts on how creativity has influenced their campaigns and what they have done to make B2B marketing more engaging with their audience.

Augmented Reality After Pokémon Go: Has This Immersive Technology Lost Its Momentum?

Content Standard

Earlier this month, Pokémon Go celebrated its one-year anniversary with a special in-app event that includes new features, rare limited-edition Pokémon, and other exclusive offers.

Cost 29

How to Manage an Account-Based Sales Team

Modern B2B Marketing

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly.

50+ Essential WordPress Website Maintenance Tips [Infographic]

Webbiquity

Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?).

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

AI and Big Data Are Changing Our Attention Spans

Hubspot

What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there's been a market for human attention.

5 Reasons Why Businesses Are Failing With Marketing Automation

B2B Marketing Insider

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. This statistic […]. The post 5 Reasons Why Businesses Are Failing With Marketing Automation appeared first on Marketing Insider Group.

Account-Based Marketing Without a Budget

LeanData

The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Can Marketing Content Have an Expiration Date?

Content Standard

A few months ago, it seemed every time I logged onto Netflix or Hulu, I found another announcement that a TV show—often dating back at least ten years—was set to come back.

Aging 27

What is an ICO and what does it mean to new businesses?

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. In the news recently, you may have heard of a new phenomenon called the “ICO.” ” What is an ICO, you may ask!

Empathetic Marketing: How To Connect With Your Customers

B2B Marketing Insider

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […].

Like-Minded Marketers Gather at First Eloqua User Group Meeting

Televerde

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results