2011

Savvy B2B Marketing

Trending Sources

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.”

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Confession. Last week I did something really embarrassing. I unwittingly became a spammer. Oh gods of marketing, social media, and E-mail forgive me. I knew not what that click would do. I should have dug deeper. I should have checked references.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

We're pleased to present this guest post by Jody Canavan, president of Launch International. If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. Read on for his prescription of how to fix the ails plaguing sales and marketing. Marketing and sales alignment continues to be a major challenge for B2B organizations.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects.

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How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Now I'm going to share new triggers that marketers can use to their advantage.

Savvy Survey - Do you repurpose content from other blogs?

Savvy B2B Marketing

Coming up with orginal content for a blog 5 days a week is hard! We at Savvy know because there are 6 of us and even with the strength of numbers we often recruit guest posters, crowdsourced posts and our Friday Wrap Up to give our blog readers new information each day.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? The Savvy Sisters have some ideas. Jamie. It solves my problem. not your lead gen problem - but my problem.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

The devil is in the details. One rotten apple ruins the crop. A chain is only as strong as its weakest link. There’s a reason these sayings have become cliché – they’re based on truisms, and these truisms hold in business as much as they do in Life.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

While your kids may turn their noses up at hand-me-downs, and your sweet significant other gives the thumbs down to left-over pot roast, there is a magical place where reusing, recycling and repurposing is a good thing. You guessed it – it’s in the B2B marketing world.

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Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. I caught up with Chris Koch, Associate Vice President, Research and Thought Leadership for ITSMA, to dig down further into the topic.

Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. Then in 6 th grade I had a wise but gruff old science teacher who made me slow down and watch experiments. He let me fail by trying to rush them but never got angry.

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Keeping Content Fresh: 7 Ideas for Group-Managed Blogs

Savvy B2B Marketing

This past week, a few people have mentioned to me that they are embarking on group blogging.

Savvy Week in Review - June 17

Savvy B2B Marketing

School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Savvy Week in Review - February 18

Savvy B2B Marketing

It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. It's amazing how much lighter and inspired it you can make you feel! The same holds true for the favorite posts we're featuring this week.

How Can We Perfect Social Media?

Savvy B2B Marketing

We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?"

The 7 Cs of Twitter Success

Savvy B2B Marketing

Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Follow these seven principles to get started on the right path.

Savvy Wrap Up: July 29

Savvy B2B Marketing

If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week! Outbound vs. Inbound: The Risk Management Issue in the Complex Sale by @PointClearPD.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies.

Savvy Toolkit: FOCUS network

Savvy B2B Marketing

I know what you're thinking, "Great, ANOTHER business network - just what I need." " I have to admit, that was my initial reaction when the Savvy Sisters were invited to join as FOCUS experts.

Savvy Survey - Who are all these experts?

Savvy B2B Marketing

Malcolm Gladwell wrote in his best selling book Outliers that to become an expert in a given field one must focus on practicing that field deliberately for 10,000 hours.

Savvy Week in Review: June 10

Savvy B2B Marketing

Many parts of the US have been experiencing a heat wave.and when things get THAT hot, one's brain can slow WAY down. So if, like us, you're looking to jump-start your neurotransmitters, check out these fine gems from the around the Web.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.