Mon.Nov 21, 2011

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?

Trending Sources

The Top Five Questions You Need to Ask Before Selecting Your B2B.

Marketri

10 Sloppy Social Media Mistakes to Fix NOW

Hubspot

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Buyerology Trend: Think Buyer Network vs. Buyer

Tony Zambito

Image by cesarharada.com via Flickr. This is the fourth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The first three covered experience creation , BIG insights , and demand fulfillment. 

Connection based prospecting

Sales Intelligence View

Your professional connections can create new opportunities. To be an effective sales person, it’s best to know how connections you have can get you into new accounts. Instead of relying on more data and names of contacts to call, leveraging intelligence in your sales process can build your pipeline faster. We are expanding further on our lead of people insights of selling to people not contacts.

8 Steps to Hosting a Successful Twitter Chat

Hubspot

A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it's a great inbound marketing tactic for your social media strategy.

Content Is the Foundation of a Good Link Building Strategy

Biznology

Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Design a Killer Keyword Strategy for Paid Search

Hubspot

The following post is an adapted excerpt from our free ebook, An Introductory Guide to Paid Search. To learn more about paid search, download the free ebook here! One of the most important and challenging components of a successful paid search campaign is having a strong keyword strategy.

The Most Effective Search Engine Marketing Strategy

Tomorrow People

SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). With the number of internet users in the UK predicted to grow to an estimated 43.7 million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. No surprises there.

SEO 2

Facebook Ticker, Now With 100% More Sponsored Stories

Hubspot

Early in 2011, Facebook launched the addition of Sponsored Stories to its advertising platform, and two months ago, the social network introduced the real-time Ticker to the Facebook sidebar. If it wasn't at all obvious from the title of this blog post, can you guess where we're going with this?

Should Your Business Join Google+?

SnapApp

Google+, the social network launched by the world's pre-eminent search engine, seeks to re-define how information is shared on the web.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Modern B2B Marketing

by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes.

The 12 Steps to Marketing Automation Recovery

Hubspot

You have a problem, and this is an intervention. Let's face it, your marketing automation addiction is out of control, and it's no longer working. You send out hundreds, if not thousands of automated messages every day. Your marketing behavior is hurting your prospects, leads, and customers.