Mon.Nov 21, 2011

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages.

Eight Factors to Consider When (Re)Launching a Business Blog


Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?

Trending Sources

Social media and guerrilla marketing case study

grow - Practical Marketing Solutions

Can’t see the video above? Click here. If you have attended one of my classes or speeches, you might have heard me tell the story about Nathan Dube and his “Destroy Your Printer Contest.”

The Top Five Questions You Need to Ask Before Selecting Your B2B.


The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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10 Blog Posts About Sales Intelligence

Sales Intelligence View

Sales Intelligence is often skewed in various definitions and mostly misinterpretation. However, the real crime of this story is the mere fact that many do not see the enormous benefits of acquiring a sales intelligence application for your sales team. Here are 10 blog posts on some numbers and practices about sales intelligence. Analytics in Action – The B2B Sales Intelligence Blog. 6 Ways Advanced Market Analytics Can Predict Better Results – Studio PMG.

Buyerology Trend: Think Buyer Network vs. Buyer

Tony Zambito

Image by via Flickr. This is the fourth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The first three covered experience creation , BIG insights , and demand fulfillment. 

Connection based prospecting

Sales Intelligence View

Your professional connections can create new opportunities. To be an effective sales person, it’s best to know how connections you have can get you into new accounts. Instead of relying on more data and names of contacts to call, leveraging intelligence in your sales process can build your pipeline faster. We are expanding further on our lead of people insights of selling to people not contacts.

8 Steps to Hosting a Successful Twitter Chat


A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it's a great inbound marketing tactic for your social media strategy.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Content Is the Foundation of a Good Link Building Strategy


Image by Profound Whatever via Flickr. There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website.

How to Design a Killer Keyword Strategy for Paid Search


The following post is an adapted excerpt from our free ebook, An Introductory Guide to Paid Search. To learn more about paid search, download the free ebook here! One of the most important and challenging components of a successful paid search campaign is having a strong keyword strategy.

Ingredients for Success: A Gourmet Life

Your Sales Management Guru

Keynote Programs Leadership Management Sales Kick Off Meeting Sales Motivation

The Most Effective Search Engine Marketing Strategy

Tomorrow People

SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). With the number of internet users in the UK predicted to grow to an estimated 43.7 million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. No surprises there.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Facebook Ticker, Now With 100% More Sponsored Stories


Early in 2011, Facebook launched the addition of Sponsored Stories to its advertising platform, and two months ago, the social network introduced the real-time Ticker to the Facebook sidebar. If it wasn't at all obvious from the title of this blog post, can you guess where we're going with this?

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Modern B2B Marketing

by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes.

The 12 Steps to Marketing Automation Recovery


You have a problem, and this is an intervention. Let's face it, your marketing automation addiction is out of control, and it's no longer working. You send out hundreds, if not thousands of automated messages every day. Your marketing behavior is hurting your prospects, leads, and customers.

Should Your Business Join Google+?


Google+, the social network launched by the world's pre-eminent search engine, seeks to re-define how information is shared on the web.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.