Trending Articles

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities.

How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department.

How to Make a Mid-Year Marketing Review Worth Your Time

Marketing Insider Group

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs).

Review 249

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Subject Lines That Will Make Your Open Rates Sing

Act-On

These subject line best practices will improve your open rates and deliverability — and get you on the right path toward email marketing success. Email

More Trending

Marketers Face ROI Challenges When it Comes to Influencer Marketing

KoMarketing Associates

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic.

ROI 170

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited.

Four Benefits of Social Media Marketing

Webbiquity

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay.

ScribbleLive and MarketMuse: Announcing Our Partnership

ScribbleLive

On the heels of our latest press release , we’re excited to announce our partnership with MarketMuse, a content intelligence and strategy company. Creating content is tough—and in an age of content chaos, it seems to only be getting tougher to be found; let alone, establish topical authority.

Press 161

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Instagram Marketing Strategies Every CMO Should Use

Modern Marketing

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.

CMO 193

More Business and Marketing Emails are Hitting Recipients’ Inboxes, Avoiding Spam Filters

KoMarketing Associates

Many business marketers turn to email marketing to reach out to their target audiences, and new statistics show that their efforts may be paying off as time goes on.

Spam 170

Three Golden Rules for Optimizing Customer Experience

Webbiquity

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

Rules 147

8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Diving into Digital Transformation

Kaon

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars.

1-in-2 B2B Leaders Believes Marketing Content Does Not Target Their Pain Points

KoMarketing Associates

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers.

Target 181

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs

Biznology

Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Do you have an Information Kit?

Direct Response Coach

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing. General

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing?

B2B Link Building Strategies That Really Work

KoMarketing Associates

The arrival of new technology has made B2B marketing even more difficult. Marketers are spoiled for choice in terms of the number of new marketing channels made available.

How To Use Search Intent Data to Get More Leads

Marketing Insider Group

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing.

Intent 159

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Reinventing Marketing in the Age of Disruption

Webbiquity

Guest post by Michael Collins. We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us?

Aging 145

Why and How to Craft a Content Editorial Calendar

Act-On

A strong editorial calendar can get you on the right path toward content marketing success. Learn which fields and features to include for great results. Content

Field 146

Encouraging Engagement Over Time

Biznology

Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy.

Whisper or Shout? How Lead and Demand Generation Differ

Modern Marketing

When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.