Sat.Aug 29, 2009 - Fri.Sep 04, 2009

Sales Lead Insights

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Industrial Marketers: Is this News Good or Bad?

Sales Lead Insights

According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news?

Want To Generate More Leads? Leverage Your Prospects’ Five Senses

Sales Lead Insights

If you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects’ attention and provide them with compelling reasons to respond. To accomplish these objectives, consider leveraging your prospect’s five senses. Sight: Many of your prospects process information best visually.

B2B 2

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative. The post received a lot of great comments.

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions.

FAQ 2

9 Marketing Automation Metrics

LeadSloth

Marketing Automation is on its way to the peak of the hype cycle. People start adopting software because it’s cool, not because they know what to do with it. The result: inflated expectations.

Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0"

Smashmouth Marketing

When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 LLC and Green Leads are competitors and yet we hit it off in just 5 minutes. No presumptions--just Sales 2.0 goodness.

Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"

Smashmouth Marketing

When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 LLC and Green Leads are competitors and yet we hit it off in just 5 minutes. No presumptions--just Sales 2.0 goodness.

B2B 2

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Just 4 People doing Social Media?

Buzz Marketing for Technology

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media.

Content Marketing Event: New Media 2012

Ambal's Amusings

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 For Dummies.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 For Dummies.

B2B 2

How to Make Your Thank You Page Work Harder

The Point

The Thank You Page is the forgotten child of online marketing. As the place to send prospects once they’ve filled out your registration form, most thank you pages host the content on offer, a Google conversion code, a link to the corporate Website, and little else. But is that a missed opportunity? [.].

The most important social event

grow - Practical Marketing Solutions

I am getting married today. Just thought I’d let you know. This is not the kind of thing I usually throw out there, but I write what’s on my mind and believe me, this is REALLY on my mind!

The world's most broken marketing process

grow - Practical Marketing Solutions

Here’s my vote for the most clueless group of marketers in the world: real estate agents.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The World's First "Authenticity Policy?"

grow - Practical Marketing Solutions

This is a story about vision, values, and the power of the {grow} community. I hope this inspires you as much as it did me … Last week I wrote an article about being approached to take on ghost-blogging assignments and asked for your help.

How to be a friendly ghost (blogger, that is)

grow - Practical Marketing Solutions

You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work in Bugs Bunny soon. Love that wabbit. My recent post on ghost blogging ( Can you out-source authenticity? generated a "spirited" discussion.

The monetization of Chris Brogan

grow - Practical Marketing Solutions

I like Chris Brogan. I don’t agree with everything he says, but I sincerely admire his intellect, his wit, and -- during these days of wall-to-wall speaking engagements to promote his book -- his stamina! Nobody gives more to his audience than Chris. Nobody even comes close.

A minty-fresh social media success story

grow - Practical Marketing Solutions

I was spending a quiet Saturday morning doing some blog reading when I came across this beautiful story from my friend Michael Winn ( follow!) , as posted as a comment on Valeria Maltoni's blog ( also follow !).

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them.

Keeping Up with Technological Developments

Ambal's Amusings

HTML has been around for almost twenty years, co-existing on our computers and the internet. It is the backbone of online content, entertainment, news, porn and spam. It would be hard to imagine the world sans HTML, even if most people are not even aware of its existence. Like acarid. Nonetheless, the hyper text markup language is now evolving to its 5th iteration and is gaining momentum (thanks to Opera 10, Safari 4, Chrome and Firefox 3.5

Marketing Automation Who’s Who - What Have We Learned

Reachforce

It’s Show Time! Welcome back from summer vacation! The economy seems to be picking up, it’s event season and B2B marketers are being tasked with their biggest jobs yet – driving enough leads to make up for a slow first half of the year. With the help of a marketing automation

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The system is aimed at small business but offers an interesting design lesson for everyone. When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. But on reflection I realized that Net-Results offers a full set of demand generation functions.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

My Email is Not Junk! - B2B Marketing and Sales Tip #257

Reachforce

We all work long and hard on our email marketing. Crafting the perfect attention getting subject line, choosing just the right images, editing and re-editing concise and relevant content. After all that hard work, no one wants their email to get caught up in a SPAM filter or relegated to

Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago. Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007. As a member of the US Technology Solution Group's senior leadership team, Mr. Hooper has driven HP's transformational agenda to achieve the growth goals assigned to the Commercial space, which represents a $150 billion market for HP. Kevin's insights into Sales 2.0

Sales 2.0 Conference - Interview with Kevin Hooper of HP

Smashmouth Marketing

Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago. Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007. As a member of the US Technology Solution Group’s senior leadership team, Mr Hooper has driven HP’s transformational agenda to achieve the growth goals assigned to the Commercial space, which represents a $150 billion market for HP. Kevin's insights into Sales 2.0

B2B 2

Marketing Automation ROI: Efficiency or Revenue?

LeadSloth

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. They are also increased efficiency. That made me think: aren’t benefits either cost savings, or increased revenue? Marketing Automation Increases Revenue. The key marketing performance indicators suggested by SiriusDecisions are all related to revenue: Marketing sourced pipeline.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

B2B Marketing Thought Leaders Curry Poll ;)

Smashmouth Marketing

Whenever I interview B2B Marketing Thought Leaders , I ask what their favorite curry is. It's become sort of an informal survey. It started one night with Craig Rosenberg of The Funnelholic as we ate Thai food and imbibed several hoppy beers in San Francisco. As a matter of fact, it was the night before the first Sales 2.0 conference, so maybe it was meant to be. "So So last question.what is your preference, green, red or yellow curry?".

B2B Marketing Thought Leaders Curry Poll ;)

Smashmouth Marketing

Whenever I interview B2B Marketing Thought Leaders , I ask what their favorite curry is. It's become sort of an informal survey. It started one night with Craig Rosenberg of The Funnelholic as we ate Thai food and imbibed several hoppy beers in San Francisco. As a matter of fact, it was the night before the first Sales 2.0 conference, so maybe it was meant to be. "So So last question.what is your preference, green, red or yellow curry?"

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.